Twitter is a place to build a community, follow news, trends and have conversations. It can also be used for search engine optimization. Staying top of mind for your audiences and reaching new targets is key to building your brand. Twitter handles (names), tweets, trends, and #hashtags all appear in Google searches. In order to optimize your chances of appearing in search results and being a part of the conversation, we have a few suggestions below:
Keywords: Keywords and messages are central to building your brand and it is important that they are searchable. Put relevant keywords and websites you want to promote in your Twitter bio. The first 27 to 40 characters in a tweet count as a title in a Google search so make sure that the keywords you want are also within that range to optimize your account.
Shrink Links: Shorter links allow more space for content within a tweet. Use bit.ly or tiny.url to shorten them. Bit.ly and tiny.url use 301 redirects, a web tool, which makes webpages available under more than one URL address. This means that your webpage and content can be searched using the regular URL and the bit.ly or tiny.url link. Essentially, this creates multiple ways for your audience and potential newcomers to find you.
Tweet often: Google integrates tweets and #hashtags into its search results, making it easier to stay on top of current events and watch for trends online. Integrating them into your posts can increase your chances of appearing in search results.
Directories: Like yellow pages in the phonebook, Twitter directories such as TwitterCounter, WeFollow and TwitterHolic, allow you to promote your profile to new followers. Following popular users and trends or searching specific users and trends related to your business can help you target and reach potential followers by linking your content to their interests.
Need help optimizing your twitter page? Contact us at email@example.com to see how we can help!