Social media is one of the best ways to communicate with your audience. It's a chance to have a conversation, develop a connection and learn from each other. Encouraging engagement on social media takes time and commitment just like anywhere else. More importantly there is etiquette to follow when building an online relationship with your audience. Like being polite, listening and saying thank you, being respectful on social media is key. Here are a few tips from James Debono on social media etiquette:
Social media isn’t a place to pummel your audience with ads or drop content and walk away. This is a chance to listen to your audience. Find out what they’re thinking and what they want. It’s also an opportunity to address any issues your audience might have and reward positive feedback by encouraging more debate.
Listening is key but sharing content is important too. Don't bombard your audience with ads. Make your content personal include things that inspire you that make you laugh or that make you think. More people will respond and share their opinions growing the conversation.
3. Make Time
Social media takes time. Yes you can connect quickly with your audience but building a relationship and creating brand advocates takes effort. You have to invest in you online relationships just like you would in the offline ones. Make the commitment to respond to people, ask questions and share content regularly.
4. Respond promptly
Waiting to hear back especially when you need something can be excruciating. How long is it before you start feeling ignored? If your audience is trying to engage with you by asking a question, making a comment or linking content then respond quickly. Just because the message is coming from one person, doesn’t mean thousands aren’t listening.
5. Don’t Ignore Negative Comments
Keep a level head and your reputation in in mind when you are responding. Negative comments are a chance to address issues and showcase your responsiveness and commitment to your audience. When you show you are willing to address negativity, resolve conflicts and work toward a solution it builds brand equity and can improve your organization’s standing in the community.
Social media for business isn’t about selling it’s a two-way conversation. It’s about building a community of people who are engaged with your brand and know, like and trust you.
What are your tips for social media etiquette?
Need help managing your social media conversations? Contact us at firstname.lastname@example.org to see how we can help!