No…the sky isn’t falling! Don’t abandon your advertising campaign, don’t re-think a new product launch and most importantly don’t go following the masses – lead them! Yes, we’re in an economic crisis – companies are cutting jobs, clients are slashing their expenses – but marketing is still a must in order to grow your business.

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A COMPARISON, TIPS & TRICKS

The internet is vast and multi-disciplined. Not long ago people were in awe about email and search engine functionality, today it has become one of the first places consumers turn to in order to find information and communicate. Companies are finally starting to see the power of the internet and web-functionality to market their company, products, services and/or people. Many companies are turning to corporate blogs and electronic newsletters to get their messages to their target audience.

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Consumer profiles and what works

LinkedIn, Facebook, MySpace, Reunion are just a few of the social networking sites that are connecting friends, colleagues, and businesses using a wide variety of media. Consumer profiles and buying habits are changing and marketers must pay close attention just to keep up.

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Not everyone is a fan of hiring consultants or outsourcing, but consultants have aided numerous companies to success regardless of economy strength. In a weak economy, consultants are used to reduce expenses. In a strong economy, consultants allow companies to grow faster and optimize their processes. In a moderate economy, consultants achieve a combination of both reducing costs and optimization of efficiencies.

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Broadening the concept of Marketing
In the January 1969 issue of the Journal of Marketing, Kotler and Levy published an extremely controversial article, “Broadening the concept of Marketing”, stating that marketing is a pervasive societal activity that goes considerably beyond the selling of a widget or service. The further went on to recommend that the marketing concept should be expanded to include the nonprofit sector since marketing is a generic activity for all organizations.

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It seems that in today’s marketplace everything has an “e” or an “i” in front of it – e-commerce, iPod, e-marketing, iPhone…. You’re on the web, great, but how do you differentiate yourself more than 10 billion web pages on the Internet. Here are some quick suggestions.

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The pressure of corporate governance, transparency and increasing private shareholder activism make many Boards groan when it comes to AGM season.

AGMs should be a corporate showcase and an opportunity for recognition of the previous year’s business performance. So what can you do to ensure a positive AGM experience?
 
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Shareholder activism, Sarbanes-Oxley, governance and transparency have made investor relations a more complex world. This and the internet have dramatically changed IR giving much more power to investors. Blogs, podcasts and RSS news feeds are just some of the tools being used by companies to give their side of the story.

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