No…the sky isn’t falling! Don’t abandon your advertising campaign, don’t re-think a new product launch and most importantly don’t go following the masses – lead them! Yes, we’re in an economic crisis – companies are cutting jobs, clients are slashing their expenses – but marketing is still a must in order to grow your business.

(more…)

Broadening the concept of Marketing
In the January 1969 issue of the Journal of Marketing, Kotler and Levy published an extremely controversial article, “Broadening the concept of Marketing”, stating that marketing is a pervasive societal activity that goes considerably beyond the selling of a widget or service. The further went on to recommend that the marketing concept should be expanded to include the nonprofit sector since marketing is a generic activity for all organizations.

(more…)