A COMPARISON, TIPS & TRICKS

The internet is vast and multi-disciplined. Not long ago people were in awe about email and search engine functionality, today it has become one of the first places consumers turn to in order to find information and communicate. Companies are finally starting to see the power of the internet and web-functionality to market their company, products, services and/or people. Many companies are turning to corporate blogs and electronic newsletters to get their messages to their target audience.

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Consumer profiles and what works

LinkedIn, Facebook, MySpace, Reunion are just a few of the social networking sites that are connecting friends, colleagues, and businesses using a wide variety of media. Consumer profiles and buying habits are changing and marketers must pay close attention just to keep up.

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It seems that in today’s marketplace everything has an “e” or an “i” in front of it – e-commerce, iPod, e-marketing, iPhone…. You’re on the web, great, but how do you differentiate yourself more than 10 billion web pages on the Internet. Here are some quick suggestions.

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Shareholder activism, Sarbanes-Oxley, governance and transparency have made investor relations a more complex world. This and the internet have dramatically changed IR giving much more power to investors. Blogs, podcasts and RSS news feeds are just some of the tools being used by companies to give their side of the story.

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