This public company, listed on the TSX, required major media exposure in order to develop shareholder interest. With limited advertising funds, Zenergy team members developed a solid media relations campaign and partnered with a number of related associations to stimulate media interest. Through strategic public relations activities, including focused press releases, creative media stories, the development of advocator principles and special events, Zenergy produced a solution-oriented approach that led Boomerang to its goals.
Boomerang's share price increased by 250% over a six-month period, and the company increased its retail shareholder base exponentially. A few years later, Boomerang was sold for $64M.