Défi Canderel

Canderel Management Inc. was looking to raise public awareness through media relations. They approached Zenergy for the 20th anniversary of their Défi Canderel event which raises funds to support cancer research. Working alongside the founders of this charitable organization, Susan and Jonathan Wener, Zenergy not only secured over $100,000 in media coverage through a strategic media relations campaign, but also obtained free printing and advertising placements as well as gifts in kind donations for the charity. Media coverage was attained on all platforms – television, radio, print and online in both English and French.