On Our Minds
RBC Crisis and Social Media Crisis Management
Apr 12, 1 month ago (0) Comments
The social media frenzy that surrounded the Royal Bank of Canada after the CBC news report that foreign workers were replacing Canadian workers, got us thinking about social media crisis management. We watched RBC respond and observed what they did correctly, what could have been better handled...
A Social Media Primer
Apr 9, 1 month ago (0) Comments
With one in three small businesses on social media, it is no longer enough to simply rely on a website. Having a social media presence is now a must. However, there are many social media platforms out there and honestly it can be confusing. Are you feeling overwhelmed by...
With so many eblasts going out with post-holiday sales, how do you stand out?
Jan 11, 4 months ago (0) Comments
Does your emailing list have 500, 5,000 or 50,000 contacts? It doesn’t really matter, what does matter is the number of people in your list that do open your carefully crafted message. A great open rate is typically between 14-19%, and can vary depending on your industry, but how do you...
Dec 14, 5 months ago (0) Comments
December 1, 2012 hosted the 25th World AIDS Day and in collaboration with our client the Farha Foundation we executed the first ever #5MinutesForAIDS. This event was hosted only online and commemorated 20 years of the Farha Foundation raising funds and awareness for AIDS. With over 5,000...
Hitting it out of the park: How to develop the perfect pitch
Nov 23, 6 months ago (0) Comments
Building relationships with the media is key for any successful pitch. We spoke with our Media Relations Coordinator, Catherine, as her experience in pitching has led her to create long-lasting relationships with the media. Here are three simple media pitching techniques that should be...
[ view all ]