The social media frenzy that surrounded the Royal Bank of Canada after the CBC news report that foreign workers were replacing Canadian workers, got us thinking about social media crisis management. We watched RBC respond and observed what they did correctly, what could have been better handled...

Does your emailing list have 500, 5,000 or 50,000 contacts? It doesn’t really matter, what does matter is the number of people in your list that do open your carefully crafted message. A great open rate is typically between 14-19%, and can vary depending on your industry, but how do you...