Jordan Brand Retail Location to Open at Atrium During the NBA All-Star Weekend in Downtown Toronto from February 12-15, 2016


TORONTO (February 11, 2016) – Atrium, a mixed-use property located in Toronto’s downtown core, welcomes the Jordan Brand to 306 Yonge Street during NBA All-Star Weekend being held in the city. 306 YONGE will open at exactly 6:23 a.m. on Friday, February 12 and will remain open 24 hours a day, until Monday, February 15 at 6:23 p.m.


The main entrance to 306 YONGE is just north of Yonge-Dundas Square and occupies 15,000 square feet of retail space on the ground and concourse levels at Atrium.


“306 YONGE, Canada’s first Jordan only retail location, opening at Atrium, provides consumers with the ultimate Jordan Brand experience in Toronto, said Mike Parker, President of MPA, on behalf of H&R REIT. “306 YONGE will open during All- Star Weekend and will offer Jordan fans, residents and visitors the most premium assortment of Jordan sneakers in the world.


Atrium is a one-stop shopping destination with a mix of food, fashion, services and office space and is directly connected to the Toronto world-class “PATH”, adjacent to Yonge-Dundas Square, and enjoys direct access to the Dundas subway station.


About Atrium
Owned and operated by H&R REIT, Atrium is a mixed-use property comprised of approximately one million square feet of office and retail space. Centrally located in Toronto’s downtown core, Atrium is directly connected to the Eaton Centre, the PATH, the largest underground shopping complex in the world, and adjacent to all the excitement at Yonge-Dundas Square.




For more information please contact:

Erin Cudmore
Zenergy Communications