Blog conversion tips, video marketing, virtual for B2B, and more!

 

Virtual events have replaced in-person ones until ‘further notice’ so when people say they are attending an event, you know that it has to be a virtual one! it’s no surprise that the number of organizations hosting virtual events doubled in 2020. Approximately 50% did so for the following reasons: customer relations, education, retention, and lead generation. No matter what your primary goal, virtual events provide a seamless way of channeling attendees through the sales funnel.

Source: Wild Apricot, Bizabbo, Markletic 2020

Here are a few quick considerations:

• Start planning early
• Create a virtual event marketing plan with defined metrics
• Develop content from the get-go
• Include all implicated stakeholders
• Establish technical requirements pre-, during- and post-event
• Define a follow up plan
• Repurpose content to extend the event’s impact

 

You can now curate catalogue-like collections of content on Instagram. In addition to being able to group and gather your own content, guides also allow you to bring it from other accounts. They give you the flexibility to group a mix of educational content, product information, team insights, behind-the-scenes looks, etc. into relevant categories making it easy for your audience to quickly find and view those posts, rather than scrolling. Kick off 2021 with an Instagram guide! Contact us at info@zenergycom.com.

While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX^® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.

 

Pop-up stores are not new, and companies have relied on them for years to test new products, capitalize on events by selling merchandise without long-term leases. These ‘activations’, while often associated with small, nimble brands can also be executed by established ones. Take Walmart and Ikea. They have been experimenting with pop-ups for years. And just last year, Target operated a holiday-themed pop-up near New York’s Chelsea Market featuring merchandise and experiences such as an Instagram-ready photo booth. Consider capturing relevant customer data when doing your next pop-up for stronger business intelligence.

Searching for a large Toronto space, 24,000 sq. ft. with 30 ft. clearance, for a 4-month period starting March 2021 for a digital cultural activation.

A beauty, cosmetic, personal care brand is searching for 10,000 sq. ft. in Calgary.

A colab of ceramic artists is looking for a new venue for their annual spring sale in Toronto’s Ossington area.

A Toronto fitness center is looking for an outdoor space in the Forest Hill, Rosedale neighborhoods, or nearby.

A DIY retailer is looking for a 5,000+ sq. ft. location in and around Surrey, BC.

 

Let us know if you have a space that fits the bill, and we can bring your vacancy to life with this exciting pop-up activation!  If you’re a match contact us at info@popupgo.com.

 

“The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.” – Bridget van Kralingen, senior VP of IBM Global Market