B2B Content + Social Ads, #TrendAlert, Expert pop-up opinion, and more inside!
Happy Thanksgiving to our Canadian friends!
#FunFact: Formally known as pumpion, recipes for pumpkin pie date back to the a 17th century cookbook written by Hannah Woolley. Get her recipe here.
Walmart to Redesign Nearly 1,000 Stores
Walmart has unveiled an airport-inspired, digitally-enabled store design that it plans to start rolling out this year. The redesign has a sleek, modern look and incorporates use of the Walmart app. It also features self-checkout kiosks as well as contactless payment solutions, including Walmart Pay. Select locations will also have Scan & Go, which lets customers manage their checkout directly using their mobile phones. The new stores create to match their app navigation.
Shifts in B2B Content Marketing
MarketingProfs, Content Marketing Institute, and ON24 recently released their B2B Content Marketing Report offering insights into benchmarks, budgets, and trends. Content marketers reported the following:
- 94% of organizations have adjusted their content marketing strategy because of the pandemic.
- 86% expected some of the changes to stay in effect for the foreseeable future.
- 70% changed their targeting/messaging strategy.
- 64% adjusted their editorial calendars.
- 53% changed their content distribution and promotion strategy.
The top areas that respondent said their companies would invest in during 2021 were “content creation” (70%) and “website enhancements” (66%). Need help planning and developing your B2B content? Contact us at info@zenergycom.com.
#FGF Story: Facebook helps you ‘Dress up’ for Halloween
Messenger from Facebook is offering its users some virtual fun with 360-degree Halloween backgrounds and AR filters.
Expert Opinion: Significant Growth for Pop-Up Retail Stores and Restaurants
Retail Insider recently published an article with experts claiming that we are in the golden days of pop-up retail stores and restaurants. Michael Kehoe, a retail specialist with Fairfield Commercial Real Estate discussed how: “Rising consumer real estate vacancy levels in the age of COVID-19 are providing opportunities for retailers and foodservice professionals to test-drive new product and menu offerings on a short-term basis in a low-risk commercial environment.” pop-up go Founder, Linda Farha, added that we are seeing a shift towards pop-ups that are non-fashion and non-mall related. “A lot of the [current] pop-ups are food, accessories, things that fall into the categories of what people are actually purchasing now because of COVID.” Need help launching your pop-up? Contact us at info@popupgo.com.
#TrendAlert: Running + Walking is Today’s Go-To Exercise
According to the 2020 UnitedHealthcare Wellness Checkup Survey, two-thirds of Americans who work out say walking and running have been their preferred exercise option during the pandemic. Want to take advantage of this trend? Contact us at info@popupgo.com.
PROJEX® by pop-up go
While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.
Pop-Up Power this Holiday Season
Get ready for the holiday shopping season with these tips to make your pop-up POP!
- Use your pop-up as a fulfillment center.
- Offer in-store or curbside pickup.
- Ensure returns are customer-friendly.
- Plan sales throughout the holiday season rather than focus on one-day specials.
- Focus branding efforts to your target audience to create a community around your brand.
- Integrate paid search and social shopping.
Need help planning your pop-up? Contact us at info@popupgo.com.
Pop-Ups in Action |
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Read about recent and upcoming pop-ups that we love.
Disney turned its multi-use Studio 17 into a holiday themed pop-up called the Disneyland Resort Backlot Premiere Shop.
Mochiko offers pre-ordered ramen kits and pastries for pick-up at its Japanese pop-up restaurant.
The Night Market Vancouver launched a pop-up shop called NMV Pop-Local to support local brands in a pandemic safe environment.
Lifestyle apparel brand Picture opened a pop-up shop in California’s SEED People’s Market.
Wichita’s Occidental Properties offered its outdoor plazas free of charge for businesses to host pop-ups and events.
Rhode Island high school student entrepreneur launched AGORA, a streetwear and sneaker pop-up shop.
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#ThrowBack – Cole Haan Pop-in
In January 2020, Cole Haan hosted a pop-in shop in the National Retail Federation’s 38,000 sq.ft. tradeshow to showcase its latest gravity-defying shoes, GrandPrø Rally Sneakers. People stopped by Cole Haan’s pop-in shop to explore the styles and feel the comfort. As an added bonus: Cole Haan delivered every pair of shoes purchased during the pop-in directly to the shoppers at their hotel.
Corporate Social Ad Tips
There are myriad ways to get corporate social ads wrong and only a few ways to get them right. Here are 8 tips:
- Be fully transparent – cost, content, creativity, diversity and impact.
- Go niche, speak to smaller audiences addressing their pain points and needs.
- Be self-aware and test your ads internally to get honest feedback.
- Use a multitude of platforms as each resonates on different levels.
- Have a clear call to action.
- Ensure that influencers represent your brand and address target market.
- Plan for negative comments and address them on a timely basis.
- Focus your effort on platforms that work best for your brand.
#FunFact
65% of B2B companies have used LinkedIn paid ads to acquire customers. Source: SproutSocial. Need help developing social media ads? Contact us at info@zenergycom.com.
Virtual Event Gift Bags
Virtual event gift bags, pre or post event, can provide a better experience for your audience.
- Build brand awareness by sending an item that your audience will use for a long time.
- Get more commitment from the audience to actually show up for the event by sending pre-event.
- Reinforce your messaging by theming the gift bags.
- It’s more likely that your audience will take a picture and share it on social media.
Thinking of hosting a virtual event? Contact us at info@zenergycom.com.
