Happy Thanksgiving to our Canadian friends!

#FunFact: Formally known as pumpion, recipes for pumpkin pie date back to the a 17th century cookbook written by Hannah Woolley. Get her recipe here.

 

Walmart to Redesign Nearly 1,000 Stores

Walmart has unveiled an airport-inspired, digitally-enabled store design that it plans to start rolling out this year. The redesign has a sleek, modern look and incorporates use of the Walmart app. It also features self-checkout kiosks as well as contactless payment solutions, including Walmart Pay. Select locations will also have Scan & Go, which lets customers manage their checkout directly using their mobile phones. The new stores create to match their app navigation.

 

Shifts in B2B Content Marketing

MarketingProfs, Content Marketing Institute, and ON24 recently released their B2B Content Marketing Report offering insights into benchmarks, budgets, and trends. Content marketers reported the following:

  • 94% of organizations have adjusted their content marketing strategy because of the pandemic.
  • 86% expected some of the changes to stay in effect for the foreseeable future.
  • 70% changed their targeting/messaging strategy.
  • 64% adjusted their editorial calendars.
  • 53% changed their content distribution and promotion strategy.

The top areas that respondent said their companies would invest in during 2021 were “content creation” (70%) and “website enhancements” (66%). Need help planning and developing your B2B content? Contact us at info@zenergycom.com.

 

#FGF Story: Facebook helps you ‘Dress up’ for Halloween

Messenger from Facebook is offering its users some virtual fun with 360-degree Halloween backgrounds and AR filters.