Gated content, Estée Lauder colab with Spotify, 3D renderings, and more inside!
Wishing everyone a very happy and safe #Halloween!
Twitter teamed up with some of UK’s renown illustrators to bring to life hilarious and relatable Halloween Tweets to the streets of London after dark.Check them out.
Gated Content
Nearly two-thirds (64%) of B2B businesses say they rely on content gating in order to capture contact details from prospects and customers (source: Finite and CogniClick). Content that is ‘gated’ means that it can only be accessed after information is provided – in most cases, an email address. #ProTip – Enticing gated content can serve to drive valuable leads. Need help developing a gated content strategy? Contact us at info@zenergycom.com.
#FunFact
There will be 2.77 billion monthly mobile messaging app users worldwide by the end of this year. That’s over 35% of the global population! Source: MobileMarketer
3D Renderings
3D renderings are being used in everything from virtual trade show booths, online showroom displays and even incorporated into marketing materials and video production. Zenergy provides turnkey 3D renderings service. Have creative design needs? Contact us at info@zenergycom.com.
#FGF Story – CIA Halloween Trivia
The Central Intelligence Agency posted a spooky Halloween challenge on its Twitter account, asking followers to spot the differences between two pictures.
Are You a Match?
Looking for Parking Lots
A Toronto fitness center is looking for an outdoor space in the Forest Hill, Rosedale neighborhoods, or nearby.
Free Pop-In Space Available
A retail cannabis store in Toronto is offering free space to host pop-ins for like-minded arts and craft brands.
BC Space Search
DIY retailer is looking for 5,000-10,000 sq. ft. in and around Surrey, BC.
Are you a Match? Contact us at info@popupgo.com.
PROJEX® by pop-up go
While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.
Looking to pop-up during the holidays? Let us help you find the perfect space!
Contact us at info@popupgo.com.
Visual Merchandising – An extension of your brand image and persona
Visual merchandising impacts customer in-store experience, from brand perception and connection to the overall shopping experience. While a high-end luxury retailer and a fast-fashion retailer may offer some of the same merchandise, the very way its is presented conveys what the brand is all about. Need help with your visual merchandising? Contact us at info@popupgo.com.
Pop-Ups in Action |
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Read about recent and upcoming pop-ups that we love.
Artisans Pop Up Market Festival in North Carolina gave shoppers a reason to linger at a pop-up art market.
CALIA by Carrie Underwood opened three pop-up shops for the holiday season.
BANG BANG Noodles, known for delicious hand-pulled noodles, has re-opened its LA pop-up.
Batavia Downs, in New Jersey, is transitioning its large November festival to a series of pop-up shops to support local vendors.
Texas’ McAllen Workplace Center helps struggling vendors by offering pop-up shops.
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#FunFact
74% of parents who plan to put candy in their kid’s stockings say that their candy of choice will be M&Ms. Source: Field Agent’s 2020 Holiday Report, An Omnichannel Christmas!
#TrendAlert 4 Influencer Trends
The pandemic is driving four key influencer marketing trends:
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- The emergence of influencer merchandise
- Organic engagement on TikTok
- Fast-growing interest in Triller (TikTok rival focused, for now, on the music industry)
- A shift from product-based messaging to campaigns supporting social causes.
#ClientNews
With trade shows and expositions closed, our client Hettich Canada needed a platform to launch their new drawer system AvanTech You. Zenergy’s team design, developed and produced a B2B outreach campaign including a personalized microsite, live stream events and a series of post-production videos, in English and French.
Estée Lauder Lets Spotify Listeners Order Samples on Google Home
Estée Lauder for the first time is letting Spotify listeners verbally request a sample of its new beauty serum. People who listen to Spotify’s free, ad-supported service on a Google Home device will be given a chance to request a sample of Estée Lauder’s Advanced Night Repair serum. Need help updating your marketing plan? Contact us at info@zenergycom.com.
