Rainbow cookies, Shoppable events, Holiday insights, TikTok competition heats up, and more inside!

Zenergy Blog
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Live Under a Rock – Hotels.com’s Pivot Perfection

“When life gives you lemons, make lemonade” seems to be a go-to mantra for businesses impacted by the pandemic. We love how hotels.com has used this philosophy to pitch staying in an underground retreat where guests can disconnect from election stress burnout. Check it out here.

 

#ProTip Get More ROI from B2B Content

Mix up B2B content formats to engage with buyers at different stages of the buying journey. Use video for product demos, webinars and podcasts to nurture leads, and white papers or industry reports to attract new prospects.
Need help with your B2B content? Contact us at info@zenergycom.com.

Shoppable Livestream Events

Tommy Hilfiger announced that 14 million people watched a recent livestreamed influencer event and bought 1,300 hoodies over the course of two minutes. Coresight Research expects US sales from such events, which companies from Levi Strauss & Co. to smaller boutiques are also hosting, to total $25 billion before 2023! Need help planning a shoppable event? Contact us at info@zenergycom.com.

 

#FGF Story: Rainbow Cookies

Oreo is celebrating LGBTQ+ History Month on social media by giving out the first packs of its cookies with rainbow filling for each color of the Pride flag. The giveaway is part of its longer-term #ProudParent campaign with nonprofit group Parents, Families and Friends of Lesbians and Gays (PFLAG) to show how families can foster LGBTQ acceptance.

Holiday Shopping 2020, Consumer Insights

Field Agent released their annual Holiday Report exploring insights from more than 2000 shoppers.
Here are some fun findings from their shoppers:
  • 37% will likely hit the stores earlier than usual.
  • 83% said that they would likely spend the same amount this holiday season as in previous years.
  • 34% plan on visiting 5 or more stores this year
The shoppers’ top suggestion for pop-up retailers was simple: Keep it clean! Safety is a top priority for many holiday customers this year. Need help launching your holiday pop-up? Contact us at info@popupgo.com.

 

Top Holiday Foods

The holidays are for feel-good food. So what’s the top holiday treat on Christmas Eve and Day?
  • 73% freshly baked cookies
  • 58% homemade pie
  • 56% chocolate candy

 

#FunFact

Searches for ‘Christmas’ appeared in the top 20 of search terms in September, one month earlier than in 2019! Source: Bloomreach’s Commerce Pulse Data, September 2020. Start your holiday pop-up or gift guide now!
Contact us at info@popupgo.com.

 

Parking Lot Pop-Ups

Experiential marketing initiatives have been popping up in parking lots throughout the summer and this trend is continuing into the fall and winter. Walmart is slated to host more than 140 football, Halloween and farmer’s market-style contact-free events in its parking lots throughout the US. On October 22 and 29 families can book a spot online to attend Lowe’s Halloween experience where they then can participate in a drive-thru trick or treat in their parking lots. Guests receive free candy and a small pumpkin. Do you have a parking lot available to host pop-ups? Do you want to pop-up in a parking lot? Contact us at info@popupgo.com.

 

PROJEX®  by pop-up go

While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.

 

 

Looking to pop-up during the holidays?  Let us help you find the perfect space!
Contact us at info@popupgo.com.

 

Pop-Ups in Action
Read about recent and upcoming pop-ups that we love.
Sports team, Tampa Bay Rays is hosting a series of pop-up shops in Florida to sell playoff gear.
SHOPLINE, an online platform designed to help SMEs sell online, has opened a pop-up store called ‘POWERED BY SHOPLINE’ in Hong Kong.
Misfit Night Market is hosting a one-night pop-up shop in British Columbia, on October 30, filled with spooky products from local makers and artists.
Walt Disney World opened a new annual passholder pop-up shop at EPCOT with exclusive merchandise.
NY Lifestyle brand Higher Standards has launched a pop-up store in partnership with local medical cannabis dispensary Clinica Verde in Puerto Rico.

 

YouTube Expands Shopping

YouTube started asking creators to use its experimental software to tag and track products shown in their videos as part an effort by parent company Google to support online shopping. Google also is testing an integration with Shopify to sell products through YouTube, with the broader goal of turning its vast trove of video content into a digital catalog for viewers. Google’s other recent e-commerce initiatives include the introduction in June of an advertising format for YouTube that lets retailers turn their video ads into shoppable experiences.

 

#FunFact 

1 billion hours of YouTube content is watched per day. Source: Omnicore. Need help developing social content? Contact us at info@zenergycom.com.

 

With the Rise of TikTok…

TikTok is expected to hit 65.9 million monthly users this year, in the US alone (factoring out fake, duplicate, nonhuman, and business accounts)! Although the future of TikTok in the US remains uncertain, other social channels are upping their video offerings to compete.

  • Instagram launched Reels, which allows users to create short videos set to music.
  • YouTube rolled out Shorts, its mobile-first short-video product, in India.
  • Snapchat introduced a slew of new TikTok-like features, including adding music and a test for vertical navigation.

Need help with video content? Contact us at info@zenergycom.com.

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