Rainbow cookies, Shoppable events, Holiday insights, TikTok competition heats up, and more inside!
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Holiday Shopping 2020, Consumer Insights
- 37% will likely hit the stores earlier than usual.
- 83% said that they would likely spend the same amount this holiday season as in previous years.
- 34% plan on visiting 5 or more stores this year
Top Holiday Foods
- 73% freshly baked cookies
- 58% homemade pie
- 56% chocolate candy
Parking Lot Pop-Ups
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Looking to pop-up during the holidays? Let us help you find the perfect space!
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Pop-Ups in Action
Read about recent and upcoming pop-ups that we love.
Sports team, Tampa Bay Rays is hosting a series of pop-up shops in Florida to sell playoff gear.
SHOPLINE, an online platform designed to help SMEs sell online, has opened a pop-up store called ‘POWERED BY SHOPLINE’ in Hong Kong.
Misfit Night Market is hosting a one-night pop-up shop in British Columbia, on October 30, filled with spooky products from local makers and artists.
Walt Disney World opened a new annual passholder pop-up shop at EPCOT with exclusive merchandise.
NY Lifestyle brand Higher Standards has launched a pop-up store in partnership with local medical cannabis dispensary Clinica Verde in Puerto Rico.
YouTube Expands Shopping
YouTube started asking creators to use its experimental software to tag and track products shown in their videos as part an effort by parent company Google to support online shopping. Google also is testing an integration with Shopify to sell products through YouTube, with the broader goal of turning its vast trove of video content into a digital catalog for viewers. Google’s other recent e-commerce initiatives include the introduction in June of an advertising format for YouTube that lets retailers turn their video ads into shoppable experiences.
With the Rise of TikTok…
TikTok is expected to hit 65.9 million monthly users this year, in the US alone (factoring out fake, duplicate, nonhuman, and business accounts)! Although the future of TikTok in the US remains uncertain, other social channels are upping their video offerings to compete.
- Instagram launched Reels, which allows users to create short videos set to music.
- YouTube rolled out Shorts, its mobile-first short-video product, in India.
- Snapchat introduced a slew of new TikTok-like features, including adding music and a test for vertical navigation.
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