Trend alerts, the Kool-aid man, seeking pop-up locations, and more inside!
#TrendAlert 3 Key Trends Shaping the Media Landscape
- Smartphones vs. PCs /Tablets. Smartphones are consolidating their position as the primary digital device worldwide, and as a result, larger-screen devices may be destined for a secondary role.
- Digital vs. Broadcast TV. In many parts of the world, the number of internet users watching digital video now matches or exceeds those watching live TV.
- Print is not dead. B2B print audiences remains strong, but print media registered a dramatic decrease in engagement this year.
#ProTip
72% of companies say content marketing increases leads. So be proactive by developing interesting, helpful and truthful content.
Source: Review42
Need help with your content marketing? Contact us at info@zenergycom.com.
#ClientNews
Zenergy’s investor relations and creative team love producing annual reports. Check out KNIGHT THERAPEUTICS INC. (TSX: GUD) latest annual report. Need help with your investor relations? Contact us at info@zenergycom.com.
#NewService Podcast Production
51% of the US population and 45% of the Canadian population have listened to a podcast at least once in the past year! Zenergy is pleased to offer turnkey Podcast Production services. Interested in producing a podcast? Contact us at info@zenergycom.com.
#FGF Story – Look Who’s Knocking on Doors
Kool-Aid’s iconic brand mascot will visit the homes of fans in select cities as part of a reverse trick-or-treating campaign timed around Halloween.
Are You a Match?
Looking for a Mall location in Calgary
A bubble tea brand is looking for an immediate occupancy of 100 sq. ft. mall location in Calgary.
Searching for Spaces in Ontario and BC
A cellular accessories brand is looking for locations in Ontario and BC.
Are you a Match? Contact us at info@popupgo.com.
PROJEX® by pop-up go
While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.
Looking to pop-up during the holidays? Let us help you find the perfect space!
Contact us at info@popupgo.com.
#RetailTrends 5 Trends That Will Stay Beyond 2020
- Physical locations as a tool to fuel online growth.
- Brands are prioritizing space for more immersive moments.
- Brands will continue to embrace the shoppable showroom model.
- Continued emphasis on safety, lighting and fixtures.
- Adoption of social commerce will continue to become increasingly critical.
Pop-Ups in Action |
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Read about recent and upcoming pop-ups that we love.
Atlanta lifestyle brand Sid & Ann Mashburn opened a pop-up shop at Avalon for the holiday season.
The Pop-Up Plastic Bag Store was launched in NYC as an environmental awareness campaign where art imitates products and packaging.
Gucci opened a 70s-inspired pop-up store in Chicago.
Samsung showcases its lifestyle TVs at its new pop-up store in Korea with a colab with K-pop music band BTS.
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#FunFact
During the first half of 2020, our clients received over 200,000,000 media impressions! We can help Make you POP!
LinkedIn Expands its ‘Stories’ Feature Globally
LinkedIn’s Stories feature has surpassed its test market objectives and has been released worldwide. Christian Dior Couture was an early adopter using LinkedIn Stories to showcase behind-the-scenes photos and videos during Paris Fashion Week.
#ClientNews
Our content creators, graphic designers and event production team worked together with UNIBOARD® to launch their newest press and give a sneak peak of their 2021/2022 collection through a broadcast-quality virtual event. The bilingual campaign included eblasts, social media, media relations, video and motion-graphic production, and live event production.
An Evening of Intrigue – Choose Your Apothic Journey
Apothic wine has enlisted actress Sarah Michelle Gellar for a virtual choose-your-own-adventure experience that guides users through a mysterious story while matching them to a wine. Need help with creating a virtual event? Contact us at info@zenergycom.com.
