#FGHolidays: Top 2020 brands, digital marketing, music, social and more!

Sending gratitude and heartfelt thanks this holiday season and always!

From the Zenergy and pop-up go team

 

 

 

In a year like no other, the most adaptive and bold brands thrived. Here are some of the most valuable brands of 2020, as ranked by Forbes.

  1. Apple
  2. Google
  3. Microsoft
  4. Amazon
  5. Facebook
  6. Coca-Cola
  7. Disney
  8. Samsung
  9. Louis Vuitton
  10. McDonald’s

 

Top Digital Marketing Stats

The online world is dynamic and ever-changing and marketing trends, technology, and tactics are never stagnant. Here are some of the top digital marketing statistics of 2020.

    • 93% of all online interactions start with a search.
    • 72% of online marketers consider high-quality content creation as the most efficient SEO tactic.
    • There are 3.2 billion social media users averaging 142 minutes online every day.
    • Retention (58%) has overtaken conversion (55%) and acquisition (45%) as the key goal for website personalization.
    • Over half of all online purchases are now completed using mobile devices.

 

#FunFact Our #FGF has reached just over 400,000 people since its launch on March 20, 2020.

 

 

#FG List: The 100 Best Songs of 2020

Louis Armstrong famously said that “Music is life itself” and in a year of uncertainty the uplift from a good tune can go a long way. Check out the full list of top 100 songs, along with their videos, as selected by Billboard staff.

 

 

Zenergy’s Top Social Posts

From client news to construction plans for kids here are our social posts that received the most engagement.
  1. COVID surcharge on your receipts
  2. The first edition of #FGF
  3. Our #ClientNews features, including Vince Guzzo media pick ups.
  4. Furniture fort instructions by IKEA (here’s the link in case you missed it)
  5. Fashion Color Trend Report Spring/Summer 2021

 

Zenergy’s Foodie Favorites | Download our top recipes including cavatelli, fish in a herbed crust, butter tarts and more!.

 

 

 

AR Campaigns on Snapchat

Here are top inspiring AR campaigns on Snapshat:
  • Gucci AR Shoe Try-on
  • NYX Professional Makeup Virtual Store + Try-on Experience
  • Black Pumas 5G Concert by Verizon
  • Rebuild Foundation lets you “Raise Your Voice”
  • WHO Global Donation Lens
Expect AR integration in shopping to take front stage as both Facebook and Apple are set to release AR glasses in 2021.

 

 

 

 

Top Google Searches

There were over 2 trillion Google searches per day in 2020 and here are some of the top ones:

 

Top Global Searches:
  1. Coronavirus
  2. Election results
  3. Kobe Bryant
  4. Zoom
  5. IPL

Top People Searched:

  1. Joe Biden
  2. Kim Jong Un
  3. Boris Johnson
  4. Kamala Harris
  5. Tom Hanks

 

 

 

 

 

Top 5 Fastest-Growing DTC Brands

2020 saw the boom of DTC brands as consumers turned to pop-ups (both physical and virtual), bypassing third-party resources. Here are the fastest-growing DTC brands based on web traffic:
  1. Youth To The People
  2. Nonda
  3. Cuup
  4. Great Jones
  5. Liquid I.V.

 

 

 

pop-up go’s Top Social Posts

Our social audience loves learning about new pop-ups and available spaces. Here are our top 5 social posts by engagement.

Sergio Rossi’s Milan pop-up

Restaurants in a bubble

Schitt’s Creek pop-up

pop-up go’s dedication to distancing ourselves from discrimination

Are you a match? posts about available spaces

 

“For last year’s words belong to last year’s language.

And next year’s words await another voice.”

― T.S. Eliot (Four Quartets)