Month: June 2021

State of Marketing Report 2021

HubSpot’s 2021 State of Marketing Report has revealed this year’s top marketing findings including ranking video at the top spot for content delivery and social media as the number one outreach channel. Leverage these findings for brand awareness by creating social media videos that appeal to your target audience and make sure to use the appropriate platform to reach them.

 

 

Need help developing a social media content strategy? Contact us!

The Results Are In!

Our #FGF readers have extreme views when it comes to wearable tech, but we love this diversity! Almost 30% of our readers just cannot live without their wearable tech while just under 24% said that they would never use wearable tech.

#FGFStory Meet Mr. Trash Wheel

Mr. Trash Wheel can be seen in Baltimore’s Inner Harbor where he gobbles up 15 tons of trash every day. He rotates based on power drawn from the river’s current and if not enough electricity can be generated, the wheel uses solar energy. The idea has been so successful that several other cities are building their own versions. Coming soon to the Gwynns Falls River in Maryland is Gwynda the Good Wheel of the West, while Oakland, California is building one called Trasharella.

Toronto FGF Readers

Free Tickets to ICFF’s Canada Day Screening of Peace by Chocolate
In celebration of Canada Day, the ICFF’s Lavazza Drive-In Festival alongside the City of Toronto’s DriveInTO program are offering a select number of tickets free to the screening of the Canadian film Peace by Chocolate on July 1. Zenergy’s PR team is thrilled to be working with the ICFF in promoting the film festival. Get your free tickets.

What We’re Reading

• Business leaders need to map out strategies for the next five years
• The Apple Watch is getting ready to replace your wallet and keychain
• PODCAST: Digital expectations in a physical world
• What does hybrid-office style look like?
• Scientists Have Figured Out How to Instantly Cure Hiccups
• Microsoft is getting back into physical retail — sort of
• Toronto Brand Launches An AI-Designed Collection

Payments Have Evolved.

Customers want to choose how they pay. Payment methods are becoming an increasingly influential aspect of the customer journey. When used correctly, the right payment methods can increase, help retention, and improve customer experience.
Here are some findings from a recent survey by Podium:

• 25% of customers will abandon a transaction if their preferred payment methods are not offered.
• 75% of consumers say the changes to their preferred payment methods due to COVID-19, like contactless payments, are likely to stay.
• Customers increasingly prefer digital payment options—including website payments, mobile wallets, direct pay platforms, and text links.

Why do these findings matter? They indicate that businesses must meet new consumer expectations and they need to rethink the role of payments in their customers’ journey.

In 2020, a whopping 83% of decision makers reported double-digit growth in digital revenue, versus 9% the year prior.(Source: Bloomreach)

This is not a moment to let pass you by. Need help with your ecommerce website? Contact us!

 

Brands Looking for Spaces

LA: A 10,000+ sq. ft. outdoor space is needed for an art exhibition.

Montreal: A private chef is looking for an Old Port location with a terrace.

New York: A beauty brand is looking for 1,500-2,000 sq. ft. on the street level in Soho.

Ontario: A sales center is looking for multiple locations in central (street locations) and rural (strip malls or enclosed malls) markets for 6-month pop-up sales offices, 1,000-2,000 sq. ft.

Ottawa: A fashion brand is looking for 900-1,200 sq. ft. mall location with a storage room.

Oakville / Toronto: A lingerie brand is looking for 1,500-2,000 sq. ft. to host a month-long pop-up. The space must have fixtures, changing room, storag,e and be air-conditioned.

Toronto: A luxury retail brand is looking for 2,500 sq. ft. in the Rosedale, Etobicoke, Summerhill, Yonge and Eglinton, or Bayview Village areas.

Toronto: Ghost kitchen spaces 500+ sq. ft. off Yonge near Eglinton or nearby dense residential areas.

Toronto: A Gen Z fashion brand is looking for 500-1,000 sq. ft. with a change room on Queen Street West, Koreatown, or on Ossington avenue.

Toronto / Vaughan: A food brand is looking for 500-1,000 sq. ft. in a high foot traffic location in the downtown core of Toronto, North Toronto, or Vaughan during the summer months.

IF YOU’RE A MATCH CONTACT US!

Canadian Retail Market Demonstrates Resilience

Despite repeated lockdowns across the country, the Canadian retail market has demonstrated resilience as evidenced in JLL’s Canada retail insights – Spring 2021. Additionally, RENX.ca has stated that there is a growing development opportunity in urban markets and that residential densification is strong across the country. Well-located properties with good covenants and strong cash flows are selling or leasing quickly. The retail industry has always embraced change and realized success that can come from innovation, which why it has historically remained so economically strong.

Landlords and Brands: Take advantage of new pop-up trends and opportunities! CONTACT US!

Spaces Looking for Brands

Whether it is for a few hours or a few months, pop-up go connects diverse brands and businesses across North America with a range of available spaces for pop-up activations.

Check out these featured spaces:

Muskoka, Ontario: Back-of-house kitchen spaces are available in the Muskoka region throughout the summer.

Toronto: Mixed space property (residential/commercial) in

Liberty Village area is looking to host local businesses for a new pop-up initiative.

Toronto: Beautiful 3,000 sq. ft. move-in-ready space in the heart of downtown located adjacent to Toronto’s Yonge-Dundas Square at one of the city’s busiest intersections.

Toronto: Storefront with large windows and exposed brick. 4,400 sq. ft. over two storeys located on Queen and Bathurst Streets.

projeX by pop-up go

The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or simply build an online presence.

Pop-Ups in Action

• Read about recent and upcoming pop-ups and pop-ins that we love.
• San Leandro, California’s Bayfair Center Launches Pop-Up Program
• Apparrallel Pop-Up Opens in Downtown Detroit 
• Salt & Sundry Is Launching a Bethesda Pop-Up
• Silent Bob is opening a Mooby’s pop-up food shop in Toronto
• again&again Launches a Pop-In at the Owner’s Favorite Deli in NYC
• Mama-Tee’s Effort to Combat Food Insecurity During Pandemic Expands into Pop-Up Grocery Store
• The Pop-Up Shops in London That You Definitely Won’t Want to Mis

The waves in Nazaré, Portugal recorded a Guinness World Record as the biggest waves surfed, with a wave height of 78 ft. (23.7m).

How PR is Playing a Crucial Role in the Evolving B2B Landscape

B2B companies face fierce competition in securing customers, partners, employees, and investors and that battle has pushed them to rethink elements of their communications strategy. One of the most critical tools for any B2B company right now is third-party validation. Potential customers want to hear what current clients have to say about them and one of the most powerful PR stories is one recounted.

#FunFact

A recent study by ON24 shows that two-thirds of marketers polled are finding the most success by changing their communication style and messaging.

Need help with your PR outreach? Contact us!

#ProTip

A press release may announce a product launch or major event, but it’s the unique pitches to reporters crafted by PR specialists that will secure the stronger stories.

Are Zoom Negotiations Here to Stay?

Work-from-home policies, travel restrictions, and a redefining of the buyer-seller relationship in an era of technological advancements all point to a reduction of face-to-face supplier interactions. As the post-pandemic workplace evolves, video conferencing platforms like Zoom will continue to be the tool used for enhanced supplier communication. But how do you negotiate via video? Here are some tips:

• Build a wide-scale video presence with critical suppliers. Expand video meetings to include logistics, operations, planning, and field representatives.
• Take control of the negotiation process. Buyers should be the ones organizing the meetings, creating agendas, and driving the discussion.
• Get back to business. Recovering from the pandemic-driven downturn is dependent on overcoming constraints in the supply chain and that’s where effective management is critical. Negotiation is more important than ever.

#FGFStory Feline Cat Burglar Story Resonates with Cat Lovers

Oregon resident Kate Felmet put up a sign that said: “MY CAT IS A THIEF” in an effort to return gloves, hats, and other items stolen by Esme, her black feline. A photo of the sign next to a clothesline where Esme’s booty was hanging for neighbors to retrieve went viral with over 45 million likes on Twitter, sparking other pet owners to chime in with their own tales of cat burglars they’ve known and loved.

What We’re Reading

• Molson Coors’ CEO has a bold plan to ‘fundamentally change’ the beer maker. But will it work?
• “The Netflix of Wellness”: Inside the Hollywoodization of Peloton
• What a vegan nugget reveals about McCain’s investments
• Unilever expands initiative combating stereotypes as brands contend with ‘cancel culture’
• Bill Gates shares the 5 books he’s reading this summer
• Victoria’s Secret is (finally) trying to get women’s attention
• Pop-ups get the red carpet treatment from LI mall landlords

Driving Growth with Social Listening

Social listening is the process of monitoring social media channels, news, blogs, forums, and the rest of the web for mentions of your brand, competitors, product, or any other keyword.  Here are some reasons why social listening matters:

• It focuses on the online world.
• It’s budget-friendly.
• It’s multi-functional.

Social listening can help with market research, finding influencers, ensuring perfect customer service, finding outlets for PR, and link-building opportunities for SEO. It increases brand awareness, finds leads, finds online conversations to join in, increases engagement, and helps with researching competitors.

Need help with your social listening? Contact us!

“Part of social listening’s allure is the ability to learn what consumers are thinking in real-time.” Tara Weiss, Adweek

Podcasts are Coming to Facebook

Facebook is planning to start rolling out its podcast product at the end of June and eventually add a feature that will allow listeners to create clips from their favorite shows. This update comes as Facebook begins a legitimate push into audio. Mark Zuckerberg hosted the first Live Audio Room in the US this week, and in April, the company also announced plans for a feature called Soundbites, which will be live within the News Feed.

#FunFact

The global podcasting market size is US$9.3B and forecast to grow at a CAGR of 27.5% from 2020 to 2027. Source: Grand View Research

Brands Looking for Spaces

LA: A 10,000+ sq. ft. outdoor space is needed for an art exhibition.

Montreal: A private chef is looking for an Old Port location with a terrace.

New York: A beauty brand is looking for 1,500-2,000 sq. ft. on the street level in Soho.

Ontario: A sales center is looking for multiple locations in central (street locations) and rural (strip malls or enclosed malls) markets for 6-month pop-up sales offices, 1,000-2,000 sq. ft.

Ottawa: A fashion brand is looking for 900-1,200 sq. ft. mall location with a storage room.

Oakville / Toronto: A lingerie brand is looking for 1,500-2,000 sq. ft. to host a month-long pop-up. The space must have fixtures, changing room, storag,e and be air-conditioned.

Toronto: A luxury retail brand is looking for 2,500 sq. ft. in the Rosedale, Etobicoke, Summerhill, Yonge and Eglinton, or Bayview Village areas.

Toronto: Ghost kitchen spaces 500+ sq. ft. off Yonge near Eglinton or nearby dense residential areas.

Toronto: A Gen Z fashion brand is looking for 500-1,000 sq. ft. with a change room on Queen Street West, Koreatown, or on Ossington avenue.

Toronto / Vaughan: A food brand is looking for 500-1,000 sq. ft. in a high foot traffic location in the downtown core of Toronto, North Toronto, or Vaughan during the summer months.

IF YOU’RE A MATCH CONTACT US!

#TrendAlert Wearable Tech

Gadgets like fitness trackers and smartwatches are the most popular among US wearable owners, 63% of who own these sorts of devices.

Want to take advantage of this trend with a pop-up? CONTACT US!

Digital Transformation in Retail Continues to Accelerate

Neiman Marcus Group has launched a US$500M tech investment spree over three years. Its first of many moves is to snap up home and fashion SaaS platform Stylyze.Department stores, with declining revenues for decades now, have been missing out on the retail recovery taking place as the pandemic wanes across much of the globe and they are now looking to capitalize on this momentum through omnichannel initiatives.

“Today, consumers expect seamless, contextualized digital experiences across all channels. For retailers, a digital transformation plan is now a must-have to drive value for both brands and customers while creating competitive advantage and driving growth.” Keith Hontz, CEO & President of Savantis and a retail digital transformation specialist.

Spaces Looking for Brands

Whether it is for a few hours or a few months, pop-up go connects diverse brands and businesses across North America with a range of available spaces for pop-up activations.

Check out these featured spaces:

Muskoka, Ontario: Back-of-house kitchen spaces are available in the Muskoka region throughout the summer.

Toronto: Mixed space property (residential/commercial) in

Liberty Village area is looking to host local businesses for a new pop-up initiative.

Toronto: Beautiful 3,000 sq. ft. move-in-ready space in the heart of downtown located adjacent to Toronto’s Yonge-Dundas Square at one of the city’s busiest intersections.

Toronto: Storefront with large windows and exposed brick. 4,400 sq. ft. over two storeys located on Queen and Bathurst Streets.

projeX by pop-up go

The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or simply build an online presence.

Pop-Ups in Action

Read about recent and upcoming pop-ups and pop-ins that we love.

• Wendy’s expands ‘Rick and Morty’ collab with pop-up diner, custom Coke flavors
• Malibu hosts an immersive photography pop-up
• Jack in the Box launches virtual pop-up inspired by Jason Derulo’s Milli Meals
• Diageo opens new Johnnie Walker pop-up store in Haitang Bay
• Nintendo TOKYO Pop-Up Stores Are Coming to Major Cities Across Japan
• Nili Lotan announces collaboration with Champion and pop-up store
• Luxury Retailer Ted Baker Tries Pop-up Stores Away From City Centers

“Everyone should be respected as an individual, but no one idolized.”

Albert Einstein

Except for fathers, you can idealize your Dad.

#happyfathersday

The Future of Video Advertising is Connected TV

Over the past several years, Connected TV (CTV) viewership has been on the rise and with COVID-19 having kept people indoors more than usual, this trend has grown exponentially. Globally, CTV viewership is projected to maintain this trajectory as content continues to proliferate, making an investment in this medium a no-brainer for marketers. CTV advertising is the way of the future and is especially enticing as it provides more precise and cost-effective strategies for achieving digital marketing success.

Read more on our blog.

Tips for Using Stock Images

Using stock images rather than undertaking a photo shoot can save a lot of time however, finding just the right photo can be tricky! Here are crucial tips for finding dazzling stock images:

• Search across several websites.
• Try different search terms to avoid stock photo clichés.
• Pay attention to the emotions represented in the image.
• Keep up with the times and trends.
• Ensure that the image makes sense with the context of the messaging.
• Make sure it fits into your visual strategy.
• Ask yourself if the image represents your brand.

Do you need help defining your brand’s visual strategy? Contact us!

#FGF Story: Oreo’s Extraterrestrial Peace Offering

Oreo turned its cookie packs into extraterrestrial peace offerings ahead of the latest congressional UFO report release. The cookie company published a series of social videos around the product drop, while conducting Twitter polls to gauge the best snacks to share with any alien lifeforms. This social media-heavy promotion is tied to the release of a government report, commissioned by Congress, addressing unidentified flying objects (UFOs) in American airspace. The declassified findings are due to be submitted by June 29 and have attracted widespread public interest.

What We’re Reading

• Mall Owners Chip in to Help Stores and Restaurants Find Workers
• Kraft Heinz Chief Growth Officer Q&A: ‘We Aspire to Move at the Speed of Culture’
• Father’s Day Gift Guides 2021
• How Verizon created a company-wide content strategy
• Three live-events experts reveal what’s next for in-person conferences
• 4 ways to personalize the customer experience in retail

Visually-Oriented Content Drives LinkedIn Engagement

LinkedIn offers a huge potential for businesses to reach a large community of professionals. To do this, brands need to engage. Research has found that a company’s LinkedIn page can get higher engagement values by integrating either images or videos based on account size:

• Under 5K: Use a mix of images and videos, and to increase your average engagement per impressions, integrate more articles into your social media planning.
• 5K – 10K: Focus more on images.
• 10K – 100K: Use primarily videos and supplement with images.
• Over 100K: Opt for more images than videos.

#FunFact:

The average engagement rate per post on LinkedIn in 2021 is 0.35%, compared to Twitter at 0.03%, Facebook at 0.25%,and Instagram at 1.37%. Source: Social Media Insider

Netflix Enters eCommerce Fray as Subscription Growth Slows

Netflix is launching an online shop for branded merchandise to build on the gains its brand saw during the pandemic. Netflix.shop is also the company’s first foray into connecting content with eCommerce, a trend that has affected the entire marketing landscape as brands attempt to shrink the sales funnel across a variety of digital platforms. It is available in the US and will rollout to other countries in the coming months. The debut collection includes limited-edition merchandise based on its shows, such as streetwear and action figures based on the anime series “Yasuke” and “Eden,” along with apparel and decorative items inspired by “Lupin” made with the Louvre in France.

Brands Looking for Spaces

Montreal: Private chef looking for Old Port location with terrace.

New York: Beauty brand is looking for 1,500-2,000 sq. ft. on the street level in Soho.

LA: A 10,000+ sq. ft. outdoor space is needed for an art exhibition.

Ottawa: A fashion brand is looking for 900-1,200 sq. ft. mall location with a storage room.

Toronto: A luxury retail brand is looking for 2,500 sq. ft. in the Rosedale, Etobicoke, Summerhill, Yonge and Eglinton, or Bayview Village areas.

Toronto: Ghost kitchen spaces 500+ sq. ft. off Yonge near Eglinton or nearby dense residential areas.

Toronto: A Gen Z fashion brand is looking for 500-1,000 sq. ft. with a change room on Queen Street West, Koreatown, or on Ossington avenue.

Toronto / Vaughan: A food brand is looking for 500-1,000 sq. ft. in a high foot traffic location in the downtown core of Toronto, North Toronto, or Vaughan during the summer months.

Ontario: A sales center is looking for multiple locations in central (street locations) and rural (strip malls or enclosed malls) markets for 6-month pop-up sales offices, 1,000-2,000 sq ft.

IF YOU’RE A MATCH CONTACT US!

Seven Ideas for Marketing Your Mall on Instagram

Instagram is an intensely visual platform and has a relatively young and wealthy audience. This makes it the perfect fit to marketing malls. Here are a few marketing ideas:

• Build loyalty programs.
• Demonstrate community values.
• Cross-promote different stores within the mall.
• Be customer centric.
• Test augmented reality and user-generated content.
• Increase sales with Instagram-exclusive offers.
• Boost seasonal sales figures with special events and offers.

Need help contecting with your audience on social media? CONTACT US!

Back-to-School Pop-Up

Following more than a year of remote and hybrid learning, most American families are finally preparing for a full return to the classroom this fall. As we approach one of the biggest spending seasons of the year, here are some #FunFacts:

19% of families have already gotten a jump start on their back-to-school shopping.

37% are planning to spend more than last year.

Source: Shopkick

Are you ready to host a back-to-school pop-up? CONTACT US!

“Young people are so much more into sustainability and DIY and wearing things that are unique. They don’t want to buy cookie-cutter and all wear the same thing.”
Marla Eby, Marketing Director, Goodwill Southern California

• Women: Colorful patterns and standout accessories bring maximalism to the modern consumer.
• Men: Relaxed silhouettes and floral-inspired hues bring a casual aesthetic to menswear this spring. Men are hoping to look fresh and put together, with minimal effort involved.
• Beauty: Social-born style tribes have accelerated in the age of TikTok, driving new niche aesthetics to the forefront of our cultural zeitgeist. Think punk and goth undertones, subversive mullets, and black nail polish.

Spaces Looking for Brands

Whether it is for a few hours or a few months, pop-up go provides organizations across North America with a range of available spaces for pop-up activations.

Check out these feature spaces:

Muskoka, Ontario: Back of house kitchen spaces are available in the Muskoka region throughout the summer.

Toronto: Mixed space property (residential/commercial) inLiberty Village area is looking to host local businesses for new pop-up initiative.

Toronto: Beautiful 3,000 sq. ft. move-in-ready space in the heart of downtown located adjacent to Toronto’s Yonge-Dundas Square at one of the city’s busiest intersections.

Toronto: Storefront with large windows and exposed brick. 4,400 sq. ft. over two storeys located on Queen and Bathurst Streets.

projeX by pop-up go

The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or simply build an online presence.

Pop-Ups in Action

Read about recent and upcoming pop-ups and pop-ins that we love.

• Popular fast fashion brand Shein is opening a pop-up shop in Arizona
• D.C. streetwear icons Frank Thompson and Naeem Khaliq will be hosting a “Battle of Da Hustlas” warehouse pop-up shop
• Nobody’s Child opens its first pop-up shop in London
• Cuyana, a premium fashion label partnering with Toyota, plans to take its pop-up showroom on a summer road trip
• Sandwich pop-up shop takes Oklahoma City by storm
• Canadian fashion brands Decade and Maguire team up for Vancouver pop-up shop
• Pop Up shopping bazaar for seniors

“A goal is not always meant to be reached; it often serves simply as something to aim at.” – Bruce Lee

Over the past several years, Connected TV viewership has been on the rise and with COVID-19 keeping people indoors more than usual, this trend has grown exponentially around the world and is projected to maintain this trajectory as content continues to proliferate. This increase in CTV immersion makes an investment in this medium a no brainer for marketers. One of the most prominent opportunities that has emerged with this screen time increase is the ability to maximize the benefits of advertising efforts and reach larger audiences. While there are many tactics to increase viewership there is one leading the pack: Connected TV advertising or CTV.

 

 

Over the course of mass media history, television platforms have experienced periodic revolutions, with the latest being the advent of CTV or quality television viewing through the internet rather than cable. More broadly, CTV refers to content which is accessed through a TV with an internet connection to load or stream digital content. As such, while consumers were previously limited to cable television, they now have access to a variety of platforms that can be accessed through their TV, tablets, game consoles, Apple TV, Roku, phone, laptop, and more. This shift has been well received by consumers, with over 206.6 million people in the United States reported to have utilized a form of CTV in 2020 alone (eMarketer, February 2020). However, rather than using these platforms as a replacement to traditional TV, 48% of viewers consider this streaming as an addition to watching traditional TV (MRI Cord Evolution Survey, February 2020). Viewers are not looking to abandon the traditional big screen TV experience but are seeking long-form video content on non-traditional platforms and this is accomplished with CTV.

 

 

In addition to providing a better viewing experience for consumers, CTV delivers opportunities for brands and businesses regarding alternative yet effective advertising. Television ads have always been a successful form of advertising, yet CTV takes this to an elevated level. While traditional TV advertising commercial breaks have become the time to retrieve snacks or use the washroom, the new model that comes from CTV takes a shorter yet more immersive approach with proven effectiveness. Available in a variety of forms, these advertisements suit the needs of any advertising pursuit. For those looking to make the most out of their video content, there are in-stream video ads that are unskippable and run for 15 to 30 seconds before (pre-roll) or during (mid-roll) the program. There are also interactive pre-roll ads which run at the beginning of an online video for those looking to have their ads lead viewers to a landing page. Furthermore, for those seeking to have their ad displayed in a more central location, there are home screen placement ads that are typically a short video or image that feature a call-to-action.

While all varieties take modified approaches, what is consistent for all CTV ads is the broad list of benefits they offer businesses. Beyond the rise in consumer use, which leads to increased viewership, CTV ads maintain unique benefits for brands. Firstly, they are more cost-effective because they allow advertisers to target precisely the audience they seek. Instead of advertising during an event with the hope of reaching a projected demographic, CTV lets marketers target specific households as precise as by postal/zip code and IP level, so budgets are effectively directed. Traditional, or “Linear,” options only allow you to target down to pre-prescribed “zones” in the US, and often only down to province in Canada. Therefore, CTV allows marketers to have access to television at a lower price-entry point. Additionally, CTV ads are beneficial as they have access to premium platforms such as ESPN, NBC, and more. Despite these benefits and the many more that accompany CTV advertising, many marketers face hesitation due to perpetuated misconceptions. For example, more than half of US marketers cite a lack of measurement tools as their primary concern with CTV advertising (emarketer.com), while the ability to acquire ROI metrics has evolved and now includes viewership insights and the ability to map devices sharing an IP address. This is made possible through real-time metrics, including impressions, video completion rates, view-through conversions, and more.

 

 

By understanding these benefits and the upward trajectory of this platform, it is clear that CTV is quickly becoming the advertising platform of the future. However, as with any new technology, it may be challenging for some to navigate the novel CTV services. While the first step to success is gaining an understanding of the platform, many have chosen a more effective path to results: hiring an experienced agency. Rather than making educated guesses about best practices and industry trends, businesses increasingly turn to experts to maximize their CTV investments. One business that experienced success in this endeavour is Saniflo North America, a leading manufacturer of macerating and grinding toilets and drain water pumps, who partnered with Zenergy Communications to take their advertising to the next level.

Zenergy Communications is a full-service agency that helps clients achieve success through innovative and integrated marketing communications initiatives that drive results. Through its digital marketing and advertising division, Zenergy Digital, Saniflo launched its CTV campaign in the US to increase brand awareness and drive traffic to specific product landing pages. Guided by Zenergy’s expertise and knowledge of the platform, Saniflo’s campaigns outperformed projected impression results by 222%, amounting to approximately 25 million total impressions. In addition, the campaign generated a total of more than 14 million video completions, which was 219% over planned results, as well as 98 thousand clicks, a 276% increase over initial projections.

In order to remain competitive in the ever-changing world of marketing and advertising, it is integral that businesses adopt innovations as they are created. For companies trying to challenge the status quo and achieve incredible results, CTV is an effective way to reach audiences with a highly targeted, omnichannel approach.

 

 

Interested in learning more about how CTV advertising can benefit your business?
Send us an email at: info@zenergycom.com.

Written by TORI BURROWS for © Zenergy Communications (North America) Inc.