Fresh Produce Tackles Food Waste and Fights Hunger with their Giving Tuesday Charitable Campaign
FRESH PRODUCE TACKLES FOOD WASTE AND FIGHTS HUNGER WITH THEIR GIVING TUESDAY CHARITABLE CAMPAIGN
COASTAL CLOTHING BRAND FRESH PRODUCE RAISES FUNDS TO HELP THE GOODR FOUNDATIONFIGHT FOOD WASTE AND FEED THE HUNGRY
Boulder, CO – November 26, 2019 – Fresh Produce®, America’s leading women’s apparel brand designed for every woman, every size and every age, is partnering with the Goodr Foundation, a blockchain-based digital platform whichworks with companies to track surplus food and provide a food waste recovery service, for a first-ever collaborative #GivingTuesdaydonation campaign.
December 3, 2019 is Giving Tuesday, a day where everyone, everywhere can do something to support causes close to their heart. Fresh Produce has selected the Goodr Foundation and will donate 1% of net proceeds, from both online and in-store sales, to help feed the hungry and reduce food waste.
“Fresh Produce’s aim is to insert positivity into people’s lives not only through our clothing designs, but also by supporting causes that our customers are passionate about – which is why the Goodr Foundation was a natural choice,” said Cindy Keizman, President at Fresh Produce. “As a National company with a community spirit, we’re thrilled to embark on this campaign, especially with such an innovative and inspirational partner.”
“In America, one in seven people are food insecure – yet 72 billion pounds of perfectly edible food ends up in landfills each year. In tackling our food waste problem, we can also take positive steps towards helping those in need – and vice versa,” said Jasmine Crowe, CEOat Goodr. “The donations made by Fresh Produce,and its customers, on Giving Tuesday will provide vital funds to assist in the execution of new pop-up grocery stores, offering fresh produce that has been provided by businesses – saved surplus that would have been otherwise unnecessarily thrown out. The Giving Tuesday campaign will help us to continue working towards our goal of eradicating food waste and hunger.”
About Fresh Produce
Fresh Produce designs, develops and markets women’s apparel and accessories. Since 1984, the Fresh Produce brand has delighted women with inspiring color, vibrant prints and stylish comfortable clothing. The brand reflects the carefree coastal lifestyle, providing women with effortless style that evokes ease and relaxation. The products give consumers the opportunity to bring a positive, vacation state of mind into their everyday lives no matter where they live. The Fresh Produce line is available at 16 Company stores, online at freshproduceclothes.com and at more than 400 independent retailers throughout the continental United States, Canada, Hawaii and the Caribbean. Fresh Produce is headquartered in Boulder, Colorado with production and fulfillment facilities located in Gardena, California.
Goodrbelieves that hunger isn’t a scarcity issue. It’s a logistics issue. And the solution is simple: Feed more, waste less.Powered by blockchain technology, Goodr provides a secure ledger that tracks an organization’s surplus food waste from pickup to donation, delivering the competitive advantage of real-time social impact reporting analytics. Goodr is the only food waste management company that is in compliance with the IRS through our blockchain-enabled platform and mobile app that empowers organizations to unlock signiﬁcant tax deductions by donating surplus food that ends up in landﬁlls, ultimately contributing to the environmental crisis. The Goodr model aims to provide a triple-win solution by improving an organization’s bottom line through charitable tax donations, reducing its greenhouse emissions from landﬁlls, and getting its edible surplus food to local communities in need.
About the Goodr Foundation
The Goodr Foundation focuses on strengthening our communities through its beloved non-profit partners. The Goodr Foundation provides micro grants for kitchen equipment and organics recycling programs to truly close the loop on food waste. It also offers free ServeSafe training to non-profit chefs, healthy cooking demos and host pop-up grocery stores in food desserts.
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