Future of real estate, YouTube culture + trends report, fastest growing brands, and more
The fastest-growing brands of 2020
Morning Consult released their list of 2020’s fastest-growing brands, all of which were shaped by changing consumer behavior resulting from the pandemic. Here are their top 10 picks:
- HBO Max
- Microsoft Teams
Optimism and Somberness Collide in Pantone’s 2021 Colors of the Year
Following one of the bleakest years in memory, Pantone has announced its 2021 color of the year. And it’s not one but two colors designed to create the sensation of a fresh sunrise over rocky terrain. The colors are called Illuminating, a yellow that appears like the skin of a ripe lemon, and Ultimate Gray, which resembles wet cement.
Social Distancing Sweater
#FGF Story – ‘Not Amazon’ website seeks to boost local businesses across Canada
LinkedIn Adds New ‘Products’ Tab on Company Page
#FunFact – LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. Source: Foundation
What is the Clubhouse App?
YouTube Culture + Trends Report
- 58% of people are open to watching digital content made by creators of any age.
- Baby boomer creators surfaced around the world this year, and beauty tutorials were the most popular topic for that age group.
- ‘Cowatching’ provided a safe way for people to get together for ‘live’ events during the quarantine.
- Developing new skills helped many viewers weather the pandemic, as videos with ‘beginner’ in the title were viewed over 7 billion times.
E-commerce Retail 2021
- Tech-savvy shoppers appreciate the convenience of mobile payment. The pandemic has made contactless pay even more attractive to mitigate health and safety risks.
- The marriage of e-commerce and social media into social commerce has created an interactive and exciting online shopping experience.
- Group-buying campaigns motivate consumers to shop with their online networks, helping them save money and reducing customer acquisition costs.
- Smashing the silos between physical and digital retail delivers a more seamless online to offline customer experience. Retailers are benefitting by attracting more customers with omnichannel best practices.
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