Meet Fresh Produce’s New FRESHfit Collection!


Discover the perfect fitwith stretch fabric denim-styledpantsand jackets made for life on the go

Boulder, CO – March 12, 2020 – Fresh Produce®, America’s leading women’s apparel brand designed for every woman, every size and every age, is pleased to announce the release of itsFRESHfit collection, a twelve-piece lineof women’s denim-styled pants and jackets made for life on the go.

The new line offers a variety of denim-styles, from pedal pushers and hi-rise pants to jackets in multiple colors and sizesfrom XSto 3X (24W-26W). FRESHfit’sversatility allows for comfort and movement throughout the day without losing its shapethat is meant to flatter every body shape and size. The throw-on-and-go pieces are designed and manufactured in the United States with high-quality fabrics and a unique garment dye process.

“Fresh Produce is committed to offering women of all backgrounds and walks of life, clothes that are relaxed and carefree, while taking into account the impact each of our garments has on the world,” said Cindy Keizman, President of Fresh Produce. With an environmentally-friendly and natural process, Fresh Produceisdedicated to creating feel-good clothes women want to wear every day.

Keizman continued: “This collectionreaffirms Fresh Produce’s brand identity that celebrates women of all sizes and agesand brings a vacation state-of-mind to their everyday lives. Our goal is to encourage women to feel like the best version of themselves, through unique colors and clothing that reflects self-expression. FRESHfit was created to offer women comfortable clothes to go from runningmorning errands to having lunch with their friends later in the day.”

The FRESHfit collection is now available at Fresh Produce’s website and in-storenationwide.

About Fresh Produce

Fresh Produce designs, develops and markets women’s apparel and accessories. Since 1984, the Fresh Produce brand has delighted women with inspiring color, vibrant prints and stylish, comfortable clothing. The brand reflects the carefree coastal lifestyle, providing women with effortless style that evokes ease and relaxation. Fresh Produce’s products give consumers the opportunity to bring a positive, vacation state of mind into their everyday lives no matter where they live and its forthcoming “Everyyou” brand rollout aims to empower and support women globally from all walks of life. The Fresh Produce line is available at 16 company stores, online at and at more than 400 independent retailers throughout the continental United States, Canada, Hawaii and the Caribbean. Fresh Produce is headquartered in Boulder, Colorado with production and fulfillment facilities located in Gardena, California. 


PR contact:

Octavia Roufogalis

Account Manager – Zenergy Communications