Association Béton Québec

Client.

Association Béton Québec.

Project.

Brand Awareness through Public Relations (French consumer focus).

Challenge.

Create brand awareness for the Association and promote the use of ready-to-use concrete in the residential sector.

Services.

Public Relations, Creative Design, Digital.

Results.

After an extensive selection process, Zenergy Communications was selected as the agency of record by the Association Béton Québec (ABQ), an organization that promotes the use of ready-mix concrete throughout Québec. Zenergy helped the ABQ showcase the benefits of concrete to consumers for residential use by designing a full suite of communication tools including a media kit, dedicated website, residential photography, infographic, and numerous pitch angles. Zenergy’s expertise in the consumer renovation marketplace enabled the key messages to be successfully communicated to media and Quebec influencers alike, resulting in over 4,100,000 impressions, in print, social and online outlets in less than 8 weeks.