Farha Foundation

Client.

Farha Foundation MASKARADE gala took place annually from 1999-2015. It aims to enlighten the Quebec community about the stigma attached to HIV/AIDS and raise important funds for those touched by the disease, including their families, friends and caregivers.

Project.

The 16th and final edition of MASKARADE. The theme of the masked gala was 10M, in reference to the fundraising goal set for this event so that the Farha Foundation reached $10 million in distributed funds as a result of MASKARADE.

Challenge.

The Farha Foundation was looking for a way to increase attendance and meet an aggressive fundraising goal. Zenergy Communications created a comprehensive campaign focused on generating interest by highlighting the exclusive opportunity to attend the fundraising gala of the year while supporting an important cause.

Services.

Strategic Consulting, Creative Design, Media Outreach, Content Development, Copywriting and Editing, Media Buying, Social Media Management, Event Management.

Results.

Zenergy secured 30 pieces of media coverage, in print, online, television and radio, during the period Jan 1 – Feb 30, 2015. Coverage included Breakfast Television (Montreal), Radio Fierté, and Global Montreal. The event attracted 400 distinguished guests and raised close to $300,000 in support of the Farha Foundation.