MobeeWave

Client.

In an increasingly cashless world, Mobeewave is the world’s first and only provider of mobile payment solutions which enable people to easily and securely accept money in-person using just their smart mobile device. Since its creation in 2011, the Montreal-based FinTech has been a pioneering force in the mobile payment space. The award-winning company is now growing rapidly with key deployments in a number of markets around the world.

Project.

Public Relations and Brand Awareness program.

Challenge.

Mobeewave is offered as a white-label solution to financial institutions, network providers and non-profit organizations to serve clients and merchants with an inexpensive and convenient alternative to traditional point-of-sale offerings. As such, the company largely operates “behind the scenes” and was looking for an agency to help them increase brand awareness amongst target audiences, build credibility and educate the market, with a focus on talent recruitment to support their growing team.

Services.

Public and media relations, creative design, content development, trade show and speaking event support, web design.

Results.

Working collaboratively, Zenergy Communications launched a brand awareness campaign targeted at key audiences across the payment systems, business, and mobile banking industries to attract national and regional interest. A successful combination of content development, media outreach, and securing speaking opportunities at key industry events resulted in a total of more than 22 million campaign impressions and the securing of 100+ published articles in outlets including PYMNTS.COM, Betakit, Mobile Marketing & Technology, Finextra, Financial Post, La Presse, Electronic Payments Journal, Les Affaires, and more.
Zenergy’s creative team designed and developed a Media Kit for Mobeewave to further develop the brand’s identity; as well as professional profile pieces on the company’s co-founders as a way to leverage the industry knowledge and expertise of Mobeewave’s strong leadership team.