Japanese lifestyle brand, MUJI is synonymous with representing “no-brand quality goods.” MUJI was founded in Japan in 1980 and now has more than 800 stores around the world, carrying over 7,000 items. With the goal of making people’s daily life pleasant, MUJI is globally recognized for its high-quality products that are functional, well designed and reasonably priced.
MUJI expanded to Canada in 2014, with its first location occupying 5,658 square feet of retail space at Atrium in downtown Toronto. In 2018, MUJI renovated this store and transformed it into its largest outside of Asia. This 19,110 square feet store, spanning two levels, is now Canada’s flagship location offering unique, interactive experiences, as well as products and services not sold at any other MUJI store in Canada.
MUJI Atrium Canadian Flagship Grand Opening – PR & Event Support
To support MUJI’s grand re-opening of their Canadian Flagship location in downtown Toronto.
Public and media relations, content development, social media support, and influencer marketing.
Zenergy Communications played an integral role in securing pre-event media coverage to increase awareness and drive media buzz. With a focus on building long-term relationships, Zenergy successful partnered with several local influencers who were invited to attend an exclusive pre-opening media event and provide social media coverage of their experience with the MUJI brand and products.
Zenergy secured a total of 60 pieces of coverage across print, digital and social channels, including articles in BlogTO and Narcity, and interviews with the Globe and Mail and Strategy Magazine. This campaign successfully garnered a total reach of more than 10 million and just over 54 million impressions.