Popeyes

Client.

Popeyes® Louisiana Kitchen, an international quick-service restaurant chain (QSR) known for its superior-tasting chicken and seafood, wanted to celebrate its 100th store opening in Canada and honour its franchisees for their part in driving the organization’s success.

Project.

100th store celebration.

Challenge.

To highlight Popeyes’ leadership position in the Canadian market and honour franchisees with two celebratory events.

Services.

Event management and public/media relations.

Results.

Zenergy’s dedicated team of event managers developed and executed the 100th store celebration event and media tour, which saw over 170 Popeyes Louisiana Kitchen franchise owners, general managers and leadership team join together from across the province and their head office in Atlanta. In addition to developing the theme, creative materials and managing the execution of these two celebratory events, Zenergy also planned the strategic media tour for Popeyes Louisiana Kitchen’s CEO, Cheryl Bachelder, securing over $170,000 in media value and over 35.5M impressions on outlets such as Financial Post, BNN and other top industry publications.