#ProTips, 2021 Goals, WhatsApp Expansion, #TrendAlerts and more!

#ProTip: 3 Tips for B2B Content Development 

Consider these three tips when developing B2B content to ensure optimal results:

  1. Develop a concise content marketing strategy – Include the business purpose, target audience, topics, format, channels, frequency, and marcom objectives.
  2. Repurpose your content to give it ‘legs’ – Turn a newsletter into an infographic, a quiz, a blog, a presentation, a podcast, and more.
  3. Document and share – Establish systems, document your process and make it accessible to all stakeholders.


Need help developing your content marketing strategy? Contact us at info@zenergycom.com.



86% of B2C companies and 91% of B2B companies use content marketing as a part of their marketing strategy. Source: Review42


2021 Goals

As you begin setting your goals for 2021, now is the time to think about how MARCOM activities can support your overall business objectives. We have plenty of resources that can help you create and implement a strategy to drive success. I’d be pleased to speak with you directly about achieving your 2021 goals, email meLinda Farha, President, Zenergy Communications


#FGF Story – Dad’s #WFH poster goes viral

David Kuhl of Naples, FL, posted an image on LinkedIn of the poster he put on his home office door for his five children, and it’s gone viral! The poster, entitled ‘Dad is in a meeting’ it included answers to common questions:
  • No
  • Unless you are bleeding it’s fine
  • Pieces of fruit
  • In the wash
  • Ask Mom


Ulta x Target, Pop-in Perfection

Ulta Beauty is coming to Target (not in Canada of course!) starting in the second half of 2021. The two retailers announced a partnership to open pop-in shops at more than 100 Target stores. The 1,000-square-foot installations will feature both established and emerging beauty brands, and will be situated next to Target’s existing category assortment.  #pop-in



Are You a Match?

Space Search in Calgary
A beauty, cosmetic, personal care brand is searching for 10,000 sq.ft. in Calgary.
Searching for Spring Ossington Space
A colab of ceramic brands is looking for a new venue for its annual sale in Toronto’s Ossington are for spring 2021.
Looking for Outdoor Lots
A Toronto fitness center is looking for an outdoor space in the Forest Hill, Rosedale neighborhoods, or nearby.
5,000-10,000 sq.ft. needed in BC
DIY retailer is looking for location in and around Surrey, BC.
Are you a Match? Contact us at info@popupgo.com.


PROJEX®  by pop-up go

While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.


Looking to pop-up during the holidays?  Let us help you find the perfect space!
Contact us at info@popupgo.com.


#ProTip: Less is more in brick and mortar! Use your retail environment as a showroom, not a stockroom.


#TrendAlert – Pet Owner Buying Power

#WTH means that pet owners have been spending more time with their four-legged friends, and we are spoiling them rotten! The global pet accessories market is expected to reach over US$27B by the end of 2026* and pop-up pet store concept Sweetie B Petwear, a pop-up go client, is experiencing the demand firsthand. They opened in Vaughan Mills at the end of 2019 and recently opened at Oshawa Centre. Need original pet apparel, footwear, chains and more? Look no further than Sweetie B Petwear! #petpower *Source: Absolute Reports


Need help with your winter pop-up? Contact us at info@popupgo.com.


Pop-Ups in Action

Read about recent and upcoming pop-ups that we love.


European outdoor brand, Odlo, is bringing its stunning range of performance activewear to Washington at its pop-up shop running through to January 2021.
Braveheart Brewery opened a pop-up shop to support Veterans.
Bogner, the German athletic luxury sports brand, expands its Canadian business with a Toronto pop-up.
Kingston Collection is hosting a series of pop-up shops in support of its local businesses for the holidays.
L.L. Bean opens its ‘Bootmobile and Outdoor Pop-Up Shop’ at the Berkshires, MA.
Harkiss Designs will launch its first ever holiday pop-up shop in New Jersey showcasing the collection from home décor, tabletops and fashion jewelry.



Fashion Trends That Were Born in Canada, eh?

Fashion is a product of its environment, so it’s not surprising that most Canadian fashion caters to apparel for the cold outdoors. NUVO magazine recently published these top fashion trends born in the Great White North:
  1. The blanket coat (Hudson’s Bay wool pea coat)
  2. The sweatsuit (Roots)
  3. The parka (Canada Goose)
  4. Winter boots (Kamik, Sorel)
  5. The tuque
  6. Leggings (Lululemon)


Beyoncé inks multiyear Peloton deal – Fitness marketer looks to keep up momentum

Peloton signed a multiyear partnership with Beyoncé, the most-requested artist from the fitness marketer’s community of 3.6 million members, to develop custom digital content and “pro-social initiatives.” As part of the rollout, Beyoncé and Peloton designed themed workouts centered around homecoming for Historically Black Colleges and Universities (HBCUs) that have had to shift festivities online due to the coronavirus. #influencerrelations #celebritycolab



With nearly 2 billion users in 180 countries, and offered in 60 languages, WhatsApp is the most-popular messaging app in the world. Source: Business of Apps


WhatsApp expands in-app ecommerce opportunities

WhatsApp is helping brands expand their use of the app as a sales channel with a clickable button that takes consumers to a shoppable goods and services product catalog. The new tool is similar to Instagram and Facebook shop options, but without a direct checkout feature, and is available worldwide. #socialcommerce




Triskaidekaphobic is the abnormal fear of the number 13.

Did you know? President Franklin D. Roosevelt would not travel on the 13th day of any month and would never host 13 guests at a meal.