#ProTips, 2021 Goals, WhatsApp Expansion, #TrendAlerts and more!
#ProTip: 3 Tips for B2B Content Development
Consider these three tips when developing B2B content to ensure optimal results:
- Develop a concise content marketing strategy – Include the business purpose, target audience, topics, format, channels, frequency, and marcom objectives.
- Repurpose your content to give it ‘legs’ – Turn a newsletter into an infographic, a quiz, a blog, a presentation, a podcast, and more.
- Document and share – Establish systems, document your process and make it accessible to all stakeholders.
As you begin setting your goals for 2021, now is the time to think about how MARCOM activities can support your overall business objectives. We have plenty of resources that can help you create and implement a strategy to drive success. I’d be pleased to speak with you directly about achieving your 2021 goals, email me! Linda Farha, President, Zenergy Communications
#FGF Story – Dad’s #WFH poster goes viral
- Unless you are bleeding it’s fine
- Pieces of fruit
- In the wash
- Ask Mom
Ulta x Target, Pop-in Perfection
Ulta Beauty is coming to Target (not in Canada of course!) starting in the second half of 2021. The two retailers announced a partnership to open pop-in shops at more than 100 Target stores. The 1,000-square-foot installations will feature both established and emerging beauty brands, and will be situated next to Target’s existing category assortment. #pop-in
Are You a Match?
PROJEX® by pop-up go
Looking to pop-up during the holidays? Let us help you find the perfect space!
Contact us at email@example.com.
#ProTip: Less is more in brick and mortar! Use your retail environment as a showroom, not a stockroom.
#TrendAlert – Pet Owner Buying Power
Pop-Ups in Action
Read about recent and upcoming pop-ups that we love.
European outdoor brand, Odlo, is bringing its stunning range of performance activewear to Washington at its pop-up shop running through to January 2021.
Braveheart Brewery opened a pop-up shop to support Veterans.
Bogner, the German athletic luxury sports brand, expands its Canadian business with a Toronto pop-up.
Kingston Collection is hosting a series of pop-up shops in support of its local businesses for the holidays.
L.L. Bean opens its ‘Bootmobile and Outdoor Pop-Up Shop’ at the Berkshires, MA.
Harkiss Designs will launch its first ever holiday pop-up shop in New Jersey showcasing the collection from home décor, tabletops and fashion jewelry.
Fashion Trends That Were Born in Canada, eh?
- The blanket coat (Hudson’s Bay wool pea coat)
- The sweatsuit (Roots)
- The parka (Canada Goose)
- Winter boots (Kamik, Sorel)
- The tuque
- Leggings (Lululemon)
Beyoncé inks multiyear Peloton deal – Fitness marketer looks to keep up momentum
WhatsApp expands in-app ecommerce opportunities