SFA SANIFLO Appoints Phil Warren as National Sales Manager for Canada

SFA SANIFLO Appoints Phil Warren as National Sales Manager for Canada

CAMBRIDGE, ONTARIO (February 19, 2020) — SANIFLO® Canada, a division of Group SFA, the worldwide leader in macerating and grinding toilets, appoints Phil Warren as National Sales Manager, effective January 1, 2020. Phil, who previously held the position of Eastern Sales Manager at Saniflo Canada, brings more than 18 years of industry experience to his new role with the Company.

“We are pleased to announce the well-deserved promotion of our own, Phil Warren to National Sales Manager for Canada,” said Regis Saragosti, CEO Saniflo North America. “Phil has been with the Company for seven years, during which time he has played a key role in our Sales Department, proving himself to be an expert in customer relationship building, sales coaching, and sales management.”

Saniflo solutions are produced in France and have been sold in Canada for more than 30 years. The Company is confident that Phil, who takes a partnership sales process approach to finding the best solution for customers and partners, will continue to help Saniflo realize strong growth as it looks to increase its brand awareness within untapped channels in both the wholesale and retail markets across Canada.

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Phil Warren, National Sales Manager, Saniflo Canada

“I am very proud to transition to this new role at Saniflo and look forward to building on the past year’s success as we continue to expand our wholesale/retail distributors, while ensuring strong customer focus and continuing to build our sales network,” said Phil Warren, National Sales Manager, Saniflo Canada.

Prior to joining Saniflo, Phil was the Director of Sales and Operations for 360Group of Companies – EmbrunBMR for close to 14 years. His background includes extensive experience in sales, business operations and development, distribution, and the building and construction industry.


SANIFLO North America – whose parent company originated macerating plumbing technology – offers a complete line of macerating and grinding upflush toilet systems and drain-water pumping systems for residential and commercial applications. SANIFLO developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 22 subsidiaries in 50 countries and has sold more than six million units worldwide since 1958. SANIFLO products are available through independent sales agents throughout North America, and the product line is currently available at most major plumbing wholesalers and hardware retailers. For more information or installation videos, please visit saniflo.ca or call SANIFLO Canada at 1-800-363-5874.

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Media Contact for SANIFLO Canada:

Sarah Duquette

Zenergy Communications

416-591-5461 or 1-866-440-4034