UNIBOARD® CONTINUES TO REDEFINE THE INDUSTRY WITH IMMERSIVE VIRTUAL LAUNCH

Leading manufacturer gives mill tour, unveils new cutting-edge Press #7, and provides a sneak peek at what is to come for 2021 and beyond

Laval, Québec – September 9, 2020 – Uniboard, the North American leader in design and decorative composite wood panel (TFL) manufacturing, announces the company’s first live virtual launch on September 23, 2020. The virtual event includes an immersive, behind-the-scenes tour of Uniboard’s Sayabec mill, as well as an exclusive unveiling of the new Press #7 – one of the most technologically advanced presses for TFL and High-Pressure Laminates (HPL) in North America. Attendees will also view an interactive sneak peek presentation of Uniboard’s upcoming 2021/2022 additions to its highly anticipated design collection: Redefined, inspired by movement in nature.

Taking place at Place des Arts, Uniboard’s 20-minute virtual event will broadcast through Yoop, a livestream app offering high-quality production and live audio-visual interaction, streamed to the comfort of the viewers’ home or office. The event will be moderated by media personality, Isabelle Racicot, an experienced television and radio host who has interviewed celebrities for the Academy Awards, Toronto International Film Festival, and the Grammy Awards, amongst other top events.

“As many of our industry’s physical events have been postponed and current conditions have prevented an in-person mill tour, we decided to bring Uniboard to the industry and present a VIP virtual tour of our Sayabec facility and our new Press #7,” explains James Hogg, President of Uniboard.

“We are committed to continuously offering the most innovative products to our customers,” adds Don Raymond, Vice President, Marketing and US Sales at Uniboard. “With our new Redefined collection, Uniboard will have launched eight new finishes and close to 75 new colors in the past five years, the most of any manufacturer in North America. Press #7 is the technology behind our latest growth initiatives, encompassing both TFL and perfectly matched HPL.”


Media are invited to attend the Redefined Virtual Launch and should contact Uniboard at pr@uniboard.com to reserve their spot and for interview or asset requests.

What:               Uniboard Virtual Launch and New Collection Sneak Peek

When:              September 23, 2020 at 5:00 pm EDT (English)

Where:             Register at www.uniboard.com/virtuallaunch2020

By invitation only.

About Uniboard®

Uniboard Canada Inc. is a leading North American manufacturer of engineered wood products and decorative surfaces, having an installed capacity of over 660 million square feet of raw particleboard, high and medium-density fiberboard, of which over 50% is converted into value-added thermally fused laminates. Its mills are located in Sayabec, Val-d’Or and Mont-Laurier and employ over 800 people. Uniboard’s products are sold to retailers, distributors and finished goods manufacturers, which cater to the kitchen cabinet, furniture, office, home renovation and construction industries. Uniboard is renowned for having one of the most extensive product portfolios of engineered wood products in North America, ranging from deep embossed and synchronized TFL textures, perfectly matching textured HPL, to ultra-light MDF. Uniboard, the innovator in decorative composite wood products, has been redefining wood for more than 35 years. For more information, please visit: www.uniboard.com.

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Contact:

Don Raymond

VP Marketing and US Sales

Uniboard Canada Inc.

1 800 263-5240

Email: pr@uniboard.com