You’ve been working hard to develop a new product and it’s finally ready to launch. The moment has come to tell the market that it’s available. You write a press release, send it out through a newswire service and reach

The pop-up phenomenon started in Europe a number of years ago and has taken off across North America. Here are five reasons why a pop-up activation could benefit your brand.

Close your eyes and take a second to think of your favorite shampoo, running shoe or laptop. Does a specific brand come to mind? Maybe it’s Pantene, Nike or Apple. The reason for this is because these companies each have

We’ve all been there….spending an obscene amount of time staring at a blank screen hoping a genius idea will pop into your head. Here’s our creative team’s way of finding inspiring strategies to fuel great ideas!

Looking to expand your brand into another region, country or culture? One of the first steps to consider is language. Google Translate and other apps can translate word-for-word verbatim in microseconds, but as any professional translator will tell you, language

Planning an event? Whether it’s a corporate mixer, a fundraiser or a sporting event, Zenergy Communications recommends starting by defining needs and setting goals in order to achieve the results that your organization desires.

Looking for a major website or paper to cover your brand? Unless you know how to connect with journalists, the likelihood of getting the attention your brand needs and deserves is going to be tough, especially given the competition for

When you set your sights on a new goal, whether that’s a new project or you’ve secured a client, it’s easy to get ahead of yourself, jumping straight into an execution mindset. What tactics are involved, what will the visuals

With today’s saturated markets and time-starved consumers, it is crucial for marketers to seize every opportunity to introduce and promote their brand, product, and company. An essential part of that approach is through lived experience to satiate today’s consumers’ desire