Zenergy Communications Launches Virtual Event Program as Part of its New Digital Division
Complete solution enables B2B companies to conveniently deliver seamless virtual and hybrid experiences at scale
TORONTO, ON – March 10, 2021 – Zenergy Communications, an integrated marketing-communications agency, announced today the launch of its Virtual Event Program, a new service from the company’s latest division, Zenergy Digital. The Program provides an end-to-end solution for B2B companies to deliver enterprise-class digital and hybrid event experiences that drive brand awareness and lead generation while enabling them to connect with new and existing customers through dynamic content and interaction.
“One of the primary challenges that B2B companies are facing in the COVID-19 era is connecting and communicating with customers and prospects,” said Linda Farha, President and Founder of Zenergy Communications. “This is a category that has relied heavily on in-person tradeshows in the past. Given the postponement or cancellation of most tradeshows as a result of ongoing social distancing restrictions, B2B organizations are increasingly turning to virtual events to launch new products, solicit partnerships, connect with buyers, and create awareness with prospects.”
Zenergy’s Virtual Event Program is the newest innovation from the company that allows clients to conveniently and reliably produce virtual events with a complete solution:
- Seamlessly integrate websites, registration, content marketing, creative design, event management, and more
- Drive engagement with live streaming, virtual booths, video sessions, Q&A, contesting, and other dynamic, interaction tools
- Easily track audience attendance, capture sales leads, and collect feedback
- Utilize additional support tools like digital advertising, speaker and presenter training, and full project management
Studies suggest that more than 90% of CEOs believe the events channel is an effective way to generate brand awareness, deepen relationships, and accelerate opportunities (ZiffDavisB2B). Virtual and hybrid events allow businesses to showcase a fully branded, omnichannel experience that gives attendees easy access to key information and new ways to engage from anywhere, through their browser or mobile device – before, during, and after the event. “The ability to extend the lifespan of a virtual experience beyond a single event makes them a more effective use of time and budget, so it is easy to see why they are quickly becoming the go-to lead generation tool for B2B,” continued Farha.
Zenergy Communications, which celebrated its 17th-anniversary last year, has an extensive history working with organizations in B2B marketing, specifically the manufacturing industry, including raw materials and components, fabrication, food and beverage, and furniture. In 2020, the agency worked with long-time client, Uniboard Canada Inc., a leading North American manufacturer of engineered wood products and decorative surfaces, to successfully produce a live virtual event to launch their new color collection and press technology. The dynamic event included a dedicated microsite, email marketing campaign, pre-recorded video segments, as well as a multi-camera, TV broadcast-quality live interactive production. Zenergy was also the agency behind International furniture fixture manufacturer, Hettich’s Canadian AvanTech YOU virtual product launch, and is working with them on repurposing materials from the virtual event into promotional campaigns throughout 2021.
About Zenergy Communications
Founded in 2003 by multi-disciplined entrepreneur Linda Farha, Zenergy Communications is an award-winning integrated marketing-communications firm that excels at producing content, creative campaigns, and strategies for brands looking to grow their business. Zenergy services both national and international clients across a diverse range of industries including Manufacturing, Retail, Healthcare Services, Technology, Entertainment, and Food & Beverage, from their offices in Toronto, Montreal, and New York. From traditional marketing and PR to transformative digital campaigns, Zenergy has been delivering bilingual end-to-end MARCOM solutions that drive impactful results for nearly 20 years. Learn more at www.zenergycom.com. Twitter: @zenergycom
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