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FGF: Air cleaning bouncy castle, defining fairness, car part smoothie, and more!

#ProTips: Successful Influencer Contracts

Many elements related to an influencer contract are obvious but others really aren’t as clear cut. Here are 10 recommended points to include when entering into an agreement with an influencer:

• Assignment details
• Key messages
• Compensation
• Compliance (FTC, social outlet regulations, disclosure, etc.)
• Content rights
• Visual guidelines
• Behavior clauses
• Content removal dates
• Tracking and reporting
• Amplification rights (i.e. boosting posts)

Need help planning an influencer marketing campaign? Contact us!

#Results: Hot Tech

If money was no object as it pertains to consumer tech, many American adults indicated that they would upgrade their phones and improve their home security, as per a survey by eMarketer. However, our readers replied to our poll and said that they are more interested in wearable tech and connected exercise equipment – seems like they’re a health-conscience bunch.

Video Storytelling

According to 83% of marketers surveyed by Content Marketing Institute, video has become an even more important storytelling tool in the last two years. Here are a few other marketer insights from their report:

• 60% of those surveyed expect their video budget to increase in 2022 over 2021.
• 69% say their organization needs to invest more in the format, showing they believe in the power of video.
• 48% say their brand doesn’t use existing video to its potential.
• Almost half (49%) say interviews with influencers/subject matter experts produced the best video results.

Need help with your video content? Contact us!

What We’re Reading

• Why marketing’s age-old sexism problem is easy to fix
• Why Do Dogs Tilt Their Heads? Scientists Look at What’s Going On in Their Minds
• Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
• Egg Farmers of Canada write a book to crack down on egg myths
• Top 17 Tips to Enhance Mobile App User Engagement
• Ford makes a smoothie from ingredients in its cars
• How Linda Alvarado Went From Manual Labor To Becoming One Of America’s Richest Self-Made Women

Every Friday, we share some of our favorite reads and podcasts. Please share what you’re reading by tweeting #FGFreads

#FGFStory: Bouncy Castle Cleans the Air and Gobbles CO2 While You Jump

A bouncy castle on display at COP26 in Glasgow can clean air by removing carbon dioxide and other pollution. It works thanks to algae inside the playground’s inflatable walls.

To demonstrate, children from a local primary school played on the bouncy castle. As the children jump, air is sucked into the walls of the playground where the algae inside absorbs carbon, releasing oxygen in its place.

Check out the video.

#Movember: Over 160 km in 12 days!

Part of this year’s Movember campaign will go towards funding life-changing mental health programs and fundraisers are being asked to run or walk 60 km for the 60 men lost to suicide each hour, every hour across the world. Zenergy President, Linda Farha, has set a goal of 200 km for the month and she’s already surpassed 160 km only 12 days in!

Support Linda’s fundraising campaign by donating here.

#ProTips: Successful Content Marketing

To create a successful content marketing campaign, make sure you craft your message to appeal to your target audience. In a busy world that seems to speed up every day, potential customers are not going to waste their time with irrelevant or boring content. Here are six tips when creating content that will resonate with your target audience:

• Solve a problem
• Make sure it is long enough to rank high in search with keywords throughout (2000+ word content ranks best)
• Use data (research reports, surveys, etc.)
• Include visuals
• Repurpose the content for other uses (social, blogs, eblasts, infographics, etc.)
• Evaluate by paying attention to analytics

Need help connecting with your target audience? Contact us!

#IdeasInAction: Teacher Shares Brilliant Band-Aid Lesson to Teach Kids About Fairness

A third-grade teacher has gone viral for sharing a sweet and simple lesson on fairness using band-aids as a prop. Watch the minute-long mini-lesson on equity that has garnered more than 3M views.

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“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy