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Adapting to Google’s Search Algorithm Updates in 2025: Key Insights for Marketers

Google’s search algorithm is set to undergo significant changes in 2025, reshaping how brands and marketers approach SEO. Building on the transformative impact of the Search Generative Experience (SGE) introduced last year—which used generative AI to make search more conversational and contextual—Google’s latest updates promise to push these advancements in user experience (UX) even further. With CEO Sundar Pichai’s announcement of profound enhancements to search functionality, here are actionable steps marketers can take to stay ahead:

 

 

Optimize for Visual Search

Google is doubling down on visual content. As search increasingly incorporates images and videos, ensure your visuals are:

  • High-quality and relevant.

  • Properly tagged with descriptive alt text.

  • Optimized with relevant filenames and metadata.

    Visual search tools are expanding, and leveraging this trend can boost discoverability and engagement with your content.

Align Content with AI-Powered Search

Google’s integration of AI tools, like Gemini and SGE, are transforming search interactions. This means:

  • Creating interactive, question-based content that anticipates user queries.

  • Structuring blog posts with concise answers to popular queries.

  • Using schema markup (a set of tags, or microdata, that you can add to your web page’s code) to make your content AI-friendly and more accessible for search engines.

 

Prioritize E-E-A-T

Google’s pillars of Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T) are non-negotiable for search visibility. Marketers should:

  • Invest in in-depth, original content.

  • Showcase credentials or expertise prominently within their niche.

  • Build backlinks from credible, high-authority sources to boost domain trust.

 

Leverage Semantic Search

Google’s algorithm is increasingly adept at understanding user intent through semantic search. To capitalize on this:

  • Use long-tail keywords and phrases that mimic how people naturally search.

  • Incorporate conversational language in your content to align with voice searches.

  • Answer common customer questions directly in your copy to improve relevance and rankings.

 

Enhance Page Experience

Page experience metrics remain a cornerstone of SEO performance. To ensure your site ranks well:

  • Optimize for mobile-first indexing.

  • Improve page load speeds using tools like image compression and caching.

  • Ensure intuitive site navigation to enhance UX and reduce bounce rates.

 

Stay Ahead in the Search Evolution

Google’s updates are making search smarter, more visual, and increasingly user-focused. Marketers who prioritize high-quality content, UX, and AI-aligned strategies will maintain a competitive edge in 2025.

 

Want to learn more? Stay tuned for more insights, tips, and trends from the marketing world.

Contact us today to discover how we can build your digital marketing strategy, together.

 

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Marketing in a Privacy-First World: Strategies to Build Trust and Drive Results

Digital marketing is undergoing a seismic shift toward a privacy-first landscape. As consumers become increasingly aware of data misuse and demand stronger privacy protections and accountability, tech giants are taking action. Initiatives like Google’s Privacy Sandbox empower users to make informed choices about third-party cookies, while updates to Google Analytics 4 (GA4) emphasize leveraging first-party data for responsible and effective targeting. Combined with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), these developments are reshaping how marketers connect with audiences.

As third-party cookies lose relevance, marketers must forge meaningful connections built on trust, transparency, and significance. Here are actionable strategies to help your brand navigate this evolving environment:

Embrace First-Party Data

First-party data—information collected directly from your audience—has become the cornerstone of effective marketing. Unlike third-party data, it’s collected with user consent, fostering trust and compliance using these strategies:

  • Launch loyalty programs, surveys, and email sign-ups to gather valuable insights.

  • Use this data to deliver personalized content, product recommendations, and offers.

  • Be transparent about your data usage to build stronger, trust-based relationships.

Focus on Contextual Targeting

As reliance on third-party cookies fades, contextual targeting is making a resurgence. This approach tailors ads to the content users are currently engaging with, instead of tracking their browsing history. For example, displaying cookware ads on a recipe blog. As a result, ads feel less like interruptions and more like complimentary information, offering several benefits:

  • Aligns ads naturally with relevant content, enhancing user experience.

  • Respects user privacy by avoiding intrusive tracking practices like cross-site monitoring.

  • Increases engagement by delivering timely and contextually appropriate messaging.

Strengthen Attribution Models

Tracking campaign performance without third-party cookies requires robust attribution models. These models help marketers analyze user journeys and conversions more effectively, for example:

  • Use UTM parameters to monitor traffic sources.

  • Leverage tools like GA4 for advanced tracking.

  • Analyze referral traffic, time-on-site, and click-through rates to gauge success.

Foster Direct Customer Relationships

With diminishing access to third-party data, cultivating direct relationships with your audience is more critical than ever. Authentic engagement drives loyalty and boosts customer lifetime value. Here are some tips to connect with impact:

  • Create vibrant social media communities to encourage direct interactions with your brand.

  • Produce valuable content, such as educational blogs, videos, and webinars.

  • Respond promptly to customer feedback and inquiries to build trust and rapport.

Leverage Privacy-Focused Tools

New tools and platforms are emerging to help brands comply with privacy regulations while continuing to collect meaningful insights, for example:

  • Privacy Sandbox APIs: These tools enable targeted advertising by grouping users based on general interests or allowing on-device auctioning of ads without revealing individual browsing behaviors.

  • Customer Data Platforms (CDPs): Consolidate data from various sources to gain a holistic view of customer behavior.

  • Privacy-Centric Analytics: Tools like GA4 prioritize user consent and compliance while delivering actionable insights.

  • IP Protection: Features like enhanced privacy controls in Chrome’s Incognito mode safeguard user data and browsing activity.

Prioritize Transparency and Compliance

Regulations like GDPR and CCPA underscore the importance of transparency in data collection and usage. Adhering to these standards not only ensures compliance but also fosters consumer trust. Here are some measures to take:

  • Clearly communicate your data usage policies in a user-friendly manner.

  • Provide intuitive and easy-to-navigate privacy settings.

  • Regularly audit and update your compliance strategies to stay ahead of evolving regulations.

Embracing the Privacy-First Future

The transition to a privacy-first world reflects a broader movement toward ethical marketing practices that value honesty and consent. For marketers, it’s not just about compliance, but about reimagining marketing for a more ethical, user-focused future. By prioritizing trust, leveraging tools like the Privacy Sandbox, and focusing on first-party data, your brand can adapt, innovate, and thrive in this new era.

Are you ready to embrace the future of ethical marketing? Contact us today to craft strategies that prioritize transparency, trust, and measurable success.

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2025 SALARY INCREASE BUDGET FORECAST: A MORE CAUTIOUS APPROACH ANTICIPATED FOR 2025

SALARY INCREASE BUDGET OF 3.3% ALIGNS WITH PROJECTIONS  

Toronto, Ontario, January 22, 2025 – Normandin Beaudry, a leader in actuarial and total rewards consulting services, has released the results of its pulse survey on salary increase budget forecasts for 2025. Conducted in November of 2024, nearly 400 Canadian organizations were surveyed by the firm’s compensation experts to evaluate their initial projected 2025 salary increase budget established in the summer of 2024 and determined that the forecast was closely aligned to the survey results of 3.3%.

 

HIGHLIGHTS

 

The pulse survey showcases that the salary increase budget forecasts closely align with initial projections

The survey reveals that 68% of participating organizations made no change to their initial 2024 summer budget forecast for 2025. Of those changing their initial projections, 65% are reducing their initial budgets with cost reduction efforts as the main motivator.

 

The average Canadian salary increase budget forecast for 2025 is closely aligned with initial projections of 3.3%, slightly lower than the summer 2024 of 3.4%, excluding freezes. On a year-over-year basis, the survey reveals continued gradual decline in average salary increase budgets following a series of sharp increases realized from 2021 to 2023. Darcy Clark, Senior Principal, Compensation at Normandin Beaudry explains this phenomenon: “Organizations are trying to find the right balance between retaining top talent, while also managing their compensation spend to remain agile and competitive amid an evolving and uncertain geopolitical landscape. While less aggressive than last year’s 3.6%, it’s important to note that the forecast for 2025 remain above historical norms and are outpacing current rates of inflation.”

 

What type of companies are making changes to their budget forecasts?

Most industries reported they would make minor reductions to their initial salary increase budgets. Industries with the most substantial decreases are in the electronic gaming and visual effects, transportation and warehousing, and telecommunications and data processing/warehousing industries. The more conservative increase budget forecast from the survey may reflect substantial increases to compensation programs implemented over the last several cycles, cost reduction efforts, and decreased pressure for talent in the market. In contrast, initial salary increase budgets are increasing in finance and insurance, public services, and pharmaceutical and biotechnology industries. These increases are likely linked to the competitive nature of the market and serve as a strategy to retain key talent and to address any internal equity issues.

 

Additional budget for more flexibility

Forty-two percent of organizations that participated in the survey also plan to set aside an average additional budget of 0.9% in 2025. “By reserving these resources, organizations are positioning themselves to better address potential challenges during the next compensation cycle,” explains Clark. “This strategy provides them with an opportunity to tackle internal inequalities more thoroughly with ad hoc salary adjustments. Additionally, setting aside a portion of their budget can help support salary increase differentiation for high performers and address retention efforts for highly strategic or business-critical roles.”

 

Stable total budgets

In Canada, the average total salary increase budget[1] remains at 3.6% for 2025, slightly lower than the initial forecast of 3.7% from the summer of 2024, excluding freezes. Average total salary increase budget forecasts by ownership structure include:

 

  • Not-for-profit organizations: 4.1%
  • Privately held organizations (not listed on a stock market): 3.9%
  • Publicly traded organizations (listed on a stock market): 3.4%
  • Government organizations / Crown corporations: 3.6%

Total rewards, an integral part of the solution

As salary increase budgets continue to decrease and stabilize to pre-pandemic norms, organizations must strategize to maintain competitiveness beyond cash compensation. For 2025, organizations appear to be focusing internally on their total rewards foundations, with 58% ensuring they remain competitive in their total rewards programs, 57% focusing on employee engagement and communication, and 32% reviewing their job architectures and hierarchy. Prioritizing these areas can help organizations ensure that they are better supporting their employees, while boosting comprehension and appreciation of the programs that exist to support talent development and growth. This internal focus can help ensure they remain competitive and an employer of choice.

 

The full report and interactive tool, with details by province, industry sector, size and type of organization, are available on the Normandin Beaudry website.

 

About Normandin Beaudry

Founded in 1992, Normandin Beaudry is a leader in actuarial and total rewards consulting services with offices in Montreal, Toronto and Quebec City. Its team of over 350 people serves clients across Canada in various areas of total rewards expertise: Pension, Savings, Investment Consulting, Pension Plan Administration, Group Benefits, Compensation, Health, Performance and Communication.  

In 2023, Normandin Beaudry enhanced its global presence by becoming an equal shareholder of MBWL International, a joint venture between Milliman, Barnett Waddingham and Lurse, while maintaining its independent status.

 

About our compensation expertise

Normandin Beaudry’s team of over 40 compensation consultants is one of the largest in Canada. Through the sound and innovative use of data and technology, our versatile and creative experts provide clients with unique and simple solutions that address their strategic and operational needs. For more details, visit https://www.normandin-beaudry.ca/en/areas-of-expertise/compensation/

[1] Total budget includes the salary increase budget and the additional budget.

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Media contact:

Zenergy Communications

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FG276: From Vision to Implementation

Year Driving Team Success Through a Shared Vision

The Start-Stop-Continue Framework – A Simple, Yet Effective Tool

January is a great time to reflect, set meaningful goals, and create a clear vision for the future. By aligning business, teams and individuals, organizations can cultivate a shared sense of purpose and drive better performance.

Now sure where to begin? Try the Start-Stop-Continue (SSC) Framework.

The SSC has been widely adopted by business leaders and executives to help teams reflect on their goals and behaviors. By categorizing actions into three areas, what to start, what to stop, and what to continue, teams can ensure they are focused on the most impactful tasks and remove those that no longer serve the collective vision.

According to Forbes, teams using a structured feedback framework like SSC see a 30% improvement in employee engagement and productivity within three months.

Start: Identifying New Opportunities and Strategic Goals

  • What new initiatives should we start to stay competitive and innovative?
  • Are there any new processes or procedures that we could implement to enhance productivity or quality?

Stop: Eliminating Inefficiencies and Outdated Practices

  • What outdated practices or procedures are no longer effective or relevant?
  • Which projects or initiatives are underperforming and should be revaluated or stopped?

Continue: Reinforcing What Works

  • How can we replicate the success of high performing projects or campaigns?
  • What strengths do you think we could leverage more to drive future success?

Start the conversation with your team today! Use this Start-Stop-Continue template to begin a discussion on how your team can achieve success in 2025.

 

“A company’s vision is the roadmap that guides you through the challenges, setbacks, and opportunities that lie ahead.”

– Richard Branson

 

 

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The Future of AI-Driven Marketing

The landscape of marketing continues to evolve, driven by the power of artificial intelligence (AI). According to Gartner’s forecast, AI-driven personalization will dominate marketing, with 80% of leaders expected to leverage it to enhance customer experiences.

Over the past year, AI-driven strategies have become a key focus for CMOs, enabling real-time data analysis that drives personalization. These advancements include creating tailored content, offering product recommendations, and implementing dynamic pricing to meet the unique preferences of individual customers.

New projections for AI in marketing highlight several transformative trends:

  • Agentic AI Integration: By 2028, 15% of daily work decisions are projected to be made by agentic AI (AI systems that make autonomous decisions), with one-third of enterprise software applications incorporating this technology, up from less than 1% today. (Gregory FCA)
  • Synthetic Content Generation: 30% of outbound marketing messages from large organizations are expected to be synthetically generated, emphasizing the growing role of AI in content creation this year. (Gartner)
  • AI-Driven Decision Support: By 2029, 10% of global boards will utilize AI guidance to challenge executive decisions, indicating a shift towards AI-assisted strategic planning. (AI Business)
  • Operational Restructuring via AI: By 2026, 20% of organizations are projected to streamline operations by reducing more than half of the middle management roles through AI. (AI Business)

While AI continues to rewrite the business landscape across all industries, it is not without its own set of risks. Organizations adopting AI into their frameworks should be wary of the following:

  • Accuracy issues: AI can produce errors or misleading content if not thoroughly reviewed, potentially impacting trust and credibility.
  • Bias in data: AI models reflect the quality of the data they are trained on, making them susceptible to biases that can skew results.
  • Over-reliance: Excessive dependence on AI risks creating content that feels impersonal or lacks a human touch.
  • Cybersecurity risks: The use of AI systems can expose organizations to vulnerabilities, such as data breaches or exploitation.

 

What We’re Reading

Please share what you’re reading by tweeting #FGFreads or DM us.

 

 

#FGStory: 2025 World Championships Training has started for the eco-friendly fitness trend “Plogging”

Originated in Sweden in 2016, “Plogging”, the act of picking up litter while jogging, has now been popularized by over 2 million people across 100 countries worldwide with the annual World Plogging Championship (WPC) hosted in Italy. The growing team-based event, combines exercise, collaboration and eco-friendly practices to improve the health of the planet. Teams are now preparing for the WPC with hopes to outperform the impressive 6600 pounds of litter that was removed from the streets of Genoa, Italy during the 2023 third annual World Championship.

Read more

 

 

 

#ProInsight

“Vision is about having the courage to step forward, even when the path isn’t clear. Here’s to a year of bold vision and bold action.”

Linda Farha
President and Founder, Zenergy Communications
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Viessmann Canada Unveils New Energy-Efficient Solutions, Expanding the Future of Home and Light Commercial Heating and Cooling

Waterloo, ON January 6, 2025 – Viessmann Canada, a leading manufacturer of high efficiency heating and renewable energy systems, is pleased to announce the launch of new innovative products designed to enhance energy efficiency and comfort for both residential and light commercial applications. The newly introduced ducted and ductless air to air heat pump solutions –  Vitocal 100-S and Vitocal 200-S – represent Viessmann’s commitment to delivering advanced solutions that meet the evolving needs of homeowners and contractors alike. 

 

The Vitocal 100-S single zone air-to-air ductless heat pump systems are designed for reliable comfort, even in extreme climates. Suitable for a wide range of installations, including both new builds and retrofits, the Vitocal 100-S offers ultra quiet operation and high efficiency inverter technology for increased energy savings. Minimal installation requirements make ductless heat pumps ideal for applications with limited space and where ductwork does not exist.

 

The Vitocal 100-S single zone air-to-air ducted heat pump system combines the advantages of traditional ducted heating and cooling with the efficiency and flexibility of ductless inverter technology, providing a compact, cost effective, and complete solution for whole-home comfort. This system offers quiet operation, a compact design, and the enhanced efficiency of inverter technology while also supporting the reuse of existing refrigerant lines, ductwork, thermostats, fan coils, and furnaces. The result is a smooth, hassle-free installation that saves both time and money while boosting comfort performance and efficiency. Ideal for upgrading an existing ducted HVAC system, constructing a new home, or expanding an existing one, the Vitocal 100-S ducted heat pump solution is a versatile and efficient choice.

 

The Vitocal 200-S multi zone air-to-air ductless heat pump system is designed for customizable comfort across multiple spaces, delivering reliable heating and cooling with advanced inverter-driven technology for optimized performance and energy saving efficiencies. Homeowners can mix and match each outdoor unit with up to five indoor units, bringing tailored comfort to individual rooms or the entire home. With increased capacity and energy efficiency, this model is ideal for residential and light commercial applications, or larger projects in more challenging climates. It also offers ease of use with an intuitive control system, ensuring long-term reliability and comfort for both residential and commercial properties.

 

“Our mission is to drive innovation that supports the ever-changing demands of the industry,” said Ben Jewell, Head of Product and Engineer for North America at Viessmann Canada. “These new products reflect our commitment to providing advanced, reliable, and energy-efficient solutions for contractors and homeowners. By offering superior performance, simplified installation, and long-term reliability, we continue to set new standards in heating and cooling technology.”

 

Viessmann Canada’s continued dedication to quality and innovation is reflected in both of its new products, which use cutting-edge technology to enhance comfort and reduce environmental impact. The Vitocal ductless and ducted product lines are aligned with the demands of today’s shift toward electrification while delivering long-lasting, reliable performance. To learn more about Viessmann’s new products visit: https://www.viessmann.ca/en/products/heat-pumps/solutions.html.

 

About Viessmann Climate Solutions
Founded in 1917 as a heating technology manufacturer, today Viessmann Climate Solutions is a leading global provider of sustainable climate (heating, cooling, water and air quality) and renewable energy solutions. The Integrated Viessmann Climate Solutions portfolio seamlessly connects products and systems via digital platforms and services, creating an individualized feel-good climate for users. Viessmann Climate Solutions is part of Carrier Global Corporation, global leader in intelligent climate and energy solutions that matter for people and our planet for generations to come. For
more information, visit https://www.viessmann-climatesolutions.com/.

 

 

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Media Contact:

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SuccessFinder Talent Growth Named Best Advance in Emerging Talent Management Technology by Brandon Hall Group

MONTRÉAL, QUÉBEC, CANADA – December 12, 2024 – SuccessFinder, the leader in predictive behavioral talent assessment for the workplace, is proud to announce that its recently launched solution, SuccessFinder Talent Growth, was awarded bronze in the Best Advance in Emerging Talent Management Technology category in Brandon Hall Group’s Excellence in Technology Awards.

 

The SuccessFinder Talent Growth solution, backed by over 50 years of industrial and organizational psychology research, gives employees instant access to in-depth behavioral insights. Its unique self-serve approach transforms talent development, providing an enterprise solution that empowers employees to take control of their development by understanding their behaviors and overcoming growth barriers. It also helps them align strengths with corporate goals, offers expert guidance, and supports actionable growth plans, within the context of each organization and their unique leadership model, driving measurable impact for people and businesses alike.

 

“We are honored that SuccessFinder Talent Growth was recognized for its innovation,” said Ronald Dahms, Chief Executive Officer at SuccessFinder. “This award highlights our team’s dedication to creating a solution that surpasses industry standards, offering unparalleled value and insights for human resource and talent management departments – delivering real, measurable impact for our customers.”

 

“In our 31st year, the Excellence in Technology Awards continue to showcase the best innovations in learning, talent management, talent acquisition, HR, workforce management, and sales enablement technologies. We are proud to receive applications from a diverse range of organizations globally, reflecting the ever-evolving landscape of technology solutions,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, leader of the Excellence Awards program.

 

The Best Advance in Emerging Talent Management Technology award celebrates groundbreaking advancements in HR technology, and SuccessFinder Talent Growth solution stood out for its ability to give employees ownership of their development in an intuitive self-guided experience. Designed to empower employees with powerful behavioral insights in the context of their organization, it has quickly become a game-changer for large enterprises, fostering deeper self-awareness and accelerating leadership development. This honor underscores SuccessFinder’s commitment to pushing the boundaries of HR technology to democratize behavioral science and extend its impact across the organization.

 

About SuccessFinder

Predictable Leadership Excellence.

SuccessFinder accelerates leadership excellence by assessing people’s potential using the power of Behavioral DNA. Our solutions empower leaders and teams with self-awareness by revealing the key behaviors required to excel in their roles and reach their full potential. We revolutionize how companies assess, identify, and develop top talent, within their unique context and culture.

SuccessFinder drives results for hundreds of leading organizations around the world, including CAE, Beneva, Magna International, iA Groupe financier, Desjardins, McKesson/Rexall, and many other leading companies, financial institutions and global manufacturers.

Learn more at successfinder.com.

 

About Brandon Hall Group™

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era.

For over 30 years, we have empowered, recognized, and certified excellence in organizations worldwide, influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

The awards recognize the best organizations that have successfully developed and deployed programs, strategies, modalities, processes, systems, and tools that have achieved measurable results. We are honored to receive applications from organizations worldwide ranging from small, medium, large, and global enterprises to government, not-for-profits, and associations.

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FG276: Reflecting on This Year’s MARCOM Innovations

Year in Review: Reflecting on the MARCOM Trends of 2024

As 2024 draws to a close, we’re taking a moment to reflect on an incredible year of growth, challenge and evolution both at Zenergy and in the MARCOM landscape. Below we highlight some of the most impactful trends this year and our predictions on what’s coming next in 2025.

Trends of 2024:

  • Personalization: Using data insights to create tailored customer journeys, and unique user experiences.
  • Generative AI: The growing role of AI in predictive analytics, campaign optimization and consumer insights to support and develop personalized marketing strategies.
  • Sustainability in Advertising: The increasing consumer demand for brand transparency and sustainable practices, influencing how companies approach their advertising.

Predictions for 2025:

  • Innovations in AI: Advancements in AI integrations in search including visual and speech capabilities and the adoption of conversational search.
  • Social Commerce: Shoppable ads on social media platforms will continue to grow in popularity, empowering customers with the convenience of purchasing directly from their social feeds.
  • Immersive Technology: Virtual reality (VR) and augmented reality (AR) will transform the way consumers interact with brands offering more immersive and engaging experiences.

 

“We do not learn from experience… we learn from reflecting on experience.”

– John Dewey

 

 

#Poll: What is the most effective form of reflection for you?

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Reflection Prompts to Help Increase Productivity

Reflection is a valuable process not only for personal growth but also for employee productivity and team dynamics. As a business leader it’s important to encourage your employees to reflect on their achievements, identify areas for growth, and embrace lessons learned.

Here are 5 Reflection Prompts to ask Your Team:

  1. What initiative are you most proud of and why? What makes it stand out?
  2. What project or task challenged your creativity and pushed you to think outside the box? How did you grow from the experience?
  3. Did you reach your goals for the year? Were they attainable? How can you adjust for the year ahead?
  4. What is a habit that consistently helped you stay productive in your role this year?
  5. If you could describe your year in one word, what would it be? What word do you hope to embody for 2025?

 

What We’re Reading

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#FGStory: FlyTahoe Launches Zero Emissions Ferry Service

The Candela P-12 hydrofoil electric ferry is coming to Lake Tahoe with its launch in the US market. This revolutionary technology has been adopted by local ferry company – FlyTahoe. The zero-emission 30 passenger vessel will offer the 15 million yearly Lake Tahoe visitors a fast and convenient 30-minute ride across the lake. The ferry runs off renewable electricity, reducing emissions and making it an environmentally friendly solution to the overly congested Lake Tahoe roads.

This leaves us thinking – what will be next in the world of innovative technology as we enter 2025?

Read more

 

 

#ProInsight

“In a fast-paced industry, it can be easy to focus our attention solely on what’s next, but there is so much to be said about taking time to reflect.

Reflection sharpens perspective and fuels better decision making. It’s a wonderful way to appreciate growth and realigning with purpose.”

Linda Farha
President and Founder, Zenergy Communications
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Garnica Announces the Appointment of Marta Cepero as Chief Procurement and Quality Officer

Logroño, Spain and Wilmington, DE, United States – December 10, 2024 – Garnica, a leading manufacturer of premium sustainable plywood, is pleased to announce the appointment of Marta Cepero as its new Chief Procurement and Quality Officer (CPQO), effective immediately. With more than 20 years of experience in supply chain management (SCM) and operational efficiency, Cepero will report directly to CEO Álvaro González. She will also join the company’s Steering Committee, where she will play a key role in shaping Garnica’s future direction and strategy.

 

Prior to joining Garnica, Cepero held senior leadership positions at Grupo Cosentino, where she served as Director of Industrial Purchasing, Logistics, and Expansion. In this role, she led initiatives that significantly enhanced operational efficiency and supported sustainable growth across the company’s operations. Her extensive career also includes notable leadership roles at Patentes Talgo, CAF, Montefibre Hispania and Resilux, where she directed high-impact projects in packaging solutions and the development of recycled PET. These experiences have contributed to her expertise in streamlining supply chains while maintaining a focus on environmental sustainability.

 

CEO Álvaro González expressed his enthusiasm stating, “Marta’s experience and dedication to sustainable, innovative practices position her to lead Garnica in an exciting direction as we continue to grow and enhance our global operations. Her involvement will be instrumental in advancing our commitment to operational excellence, while ensuring our supply chain is both efficient and responsible.”

 

“I am excited to join Garnica, a company that has always been at the forefront of innovation and sustainability in the plywood industry,” added Marta Cepero. “Its strong commitment to responsible practices and customer service aligns with my own values and I look forward to helping the company drive operational excellence in procurement and quality, while continuing to foster innovation.”

 

In her new role, Cepero will oversee all aspects of procurement and quality management, ensuring that Garnica continues to maintain its high standards and ability to meet the evolving needs of its customers. Her leadership will help strengthen Garnica’s operational efficiency and support the company’s ongoing efforts to stay ahead of the competition in a rapidly changing market.

 

About Garnica

 

Garnica is a globally recognized leader in the production of innovative, high-quality plywood designed for the most demanding customers. The company works with wood from sustainable and renewable sources underscoring its commitment to nature, people, the community and preserving ecological balance. Garnica has a production capacity to send 7,500 truckloads annually and is strategically located in the five most important poplar plantation basins in Europe. The company has 1,100 workers across its seven production centers, five in Spain and two in France. There are also two offices in Spain: the main office in Logroño, La Rioja, and a support office in Madrid.

 

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Media Contact:

Zenergy Communications

media@zenergycom.com

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FG276: The Advantages of Collaborating

The Power of Collaboration in Driving Growth

Collaboration is about more than teamwork—it’s about harnessing the collective strengths and unique perspectives of individuals to achieve common goals. In a world where challenges are more complex than ever, collaboration brings fresh insights, enhances creativity, and drives innovation.

 

According to a 2024 Zoom report, team collaboration can result in a 41% increase in customer satisfaction.

 

 

Strengthening Partnerships in a Competitive Market

 

As competition intensifies, businesses that foster collaboration can better navigate obstacles and find creative solutions. Here are a few ways to promote a collaborative culture within your company:

  • Encourage Knowledge Sharing: Facilitate regular knowledge exchanges, workshops, or presentations where team members share insights from their expertise.
  • Build Cross-Functional Teams: Form project teams from different departments to bring diverse perspectives and enhance problem-solving.
  • Invest in Collaborative Tools: Equip your team with tools that simplify communication and project management, fostering seamless collaboration.
  • Celebrate Collective Wins: Recognize the achievements of collaborative efforts, reinforcing the value of working together toward common goals.

By adopting these practices, your organization can create a dynamic environment where collaboration is the foundation for growth and success.

#Poll: What’s the most valuable form of collaboration for your business?

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Building Collaborative Success

Collaboration opens doors to new ideas and possibilities. Bringing together people with different skills and perspectives can spark unexpected solutions. Consider these steps for building collaboration into your company’s DNA:

  • Host Idea Exchange Forums: Encourage team members to share ideas openly through structured forums or digital channels.
  • Create Collaborative Spaces: Set up virtual or physical spaces where employees can brainstorm, connect, and work together on projects.
  • Recognize Collaborative Efforts: Highlight successful collaborative projects and celebrate team contributions across departments.
  • Partner with External Experts: Invite industry experts or consultants to join brainstorming sessions for fresh insights.
  • Encourage a Culture of Openness: Make it easy for everyone to voice their ideas, encouraging transparency and trust across all levels.

 

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#FGStory: Sustainable Cities Through Collaborative Innovation

Cities worldwide are partnering with tech firms, non-profits, and citizens to tackle urban challenges through collaborative innovation. From green energy to housing projects, these partnerships are transforming urban living, making cities more sustainable and resilient. Collaboration on this scale is paving the way for a brighter, more unified future.

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“Collaboration is the force that drives meaningful change. By working together, we expand what’s possible.”

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Award-Winning Excellence: Bruce Power and SuccessFinder Take Home the Best Leadership Development Program Award

MONTRÉAL, October 29, 2024 / SuccessFinder, the leader in predictive behavioral talent assessment for the workplace, and Bruce Power, Canada’s only private sector nuclear generator, annually producing 30 per cent of Ontario’s power, have been recognized in the coveted 2024 Brandon Hall GroupTM HCM Excellence Award®. SuccessFinder and Bruce Power have won the Bronze award for Best Leadership Development Program.

 

“We’re deeply grateful to our client, Bruce Power, for such a fantastic partnership. This milestone means a lot to us— it demonstrates how our collaboration on integrating behavioral insights into their leadership development program has led to measurable improvements in leadership effectiveness and program satisfaction. This recognition really highlights how powerful SuccessFinder’s insights can be, and we couldn’t be prouder!”, states Ronald Dahms, Chief Executive Officer at SuccessFinder.

 

Bruce Power collaborated with SuccessFinder to develop tailored competency models aligned with their Bruce Power Behaviours for leadership across all levels, strategically created to align with organizational goals. Bruce Power’s leaders underwent SuccessFinder’s psychometric assessment, receiving personalized feedback as part of a comprehensive leadership development initiative. The program has received a positive response and is seen as a foundational support for growth and development of leaders as they guide the organization toward ongoing success in the evolving energy sector.

 

“Winning this award is such an honor for us. SuccessFinder allowed us to elevate our existing leadership development program and make it adaptable and scalable to all levels of leadership including our future leaders. It’s exciting to see the impact, and this recognition really underscores how far we’ve come!” explained Karen Smith, Vice President and CHRO at Bruce Power.

 

SuccessFinder is honored to be consistently recognized for its commitment to delivering solutions that empower organizations to make informed HR decisions, develop high-performing leaders, and drive success. Our numerous accolades over the years highlight our position as a leader in the behavioral assessment industry. These awards reflect our dedication to leadership excellence and are a testament to the hard work of our talented team. We’re excited to continue shaping the future of behavioral assessment and leadership development, leveraging individual strengths from the start of the management journey to inspire and lead more effectively.

 

“Excellence Award recipients have consistently demonstrated their commitment to employee growth and well-being through innovative human capital strategies. These organizations have implemented HCM programs that drive outstanding business results and create a positive and empowering work environment. Our rigorous evaluation process has confirmed these programs as industry-leading in their effectiveness and impact on employee satisfaction,” said Brandon Hall Group Chief Operating Officer Rachel Cooke™, HCM Excellence Awards® program leader.

 

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based on these criteria: 

  • Alignment to their business need and environment.
  • Program design, functionality and delivery. 
  • Adoption, integration, user experience, innovation and creativity.
  • Overall effectiveness, impact, and measurable benefits.

“Our award recipients demonstrate an unwavering commitment to excellence in human capital management,” said Brandon Hall Group™ Chief Executive Officer Mike Cooke. “This year, we’ve witnessed some of the most groundbreaking applications of HCM strategies in our organization’s history. Many of these innovations leverage cutting-edge technologies and foster unprecedented levels of cross-functional collaboration, resulting in remarkable improvements in operational efficiency and employee engagement.”

 

Bruce Power and SuccessFinder’s win was announced August 22, 2024. You can view the complete list of winners here: https://excellenceawards.brandonhall.com/winners/.

 

About Bruce Power

Bruce Power is an electricity company based in Bruce County, Ontario. We are powered by our people. Our 4,200 employees are the foundation of our accomplishments and are proud of the role they play in safely delivering clean, reliable nuclear power to families and businesses across the province and cancer-fighting medical isotopes around the world. Bruce Power has worked hard to build strong roots in Ontario and is committed to protecting the environment and supporting the communities in which we live. Formed in 2001, Bruce Power is a Canadian-owned partnership of TC Energy, OMERS, the Power Workers’ Union and The Society of United Professionals. Learn more at www.brucepower.com .

 

About SuccessFinder

Predictable Leadership Excellence.

 

SuccessFinder accelerates leadership excellence by assessing people’s potential using the power of Behavioral DNA. Our solutions empower leaders and teams with self-awareness by revealing the key behaviors required to excel in their roles and reach their full potential. We revolutionize how companies assess, identify, and develop top talent, within their unique context and culture.

SuccessFinder drives results for hundreds of leading organizations around the world, including CAE, Beneva, Magna International, iA Groupe financier, Desjardins, McKesson/Rexall, and many other leading companies, financial institutions and global manufacturers.

Learn more at successfinder.com.

 

About Brandon Hall Group™

Brandon Hall Group™ is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group™ to help them create future-proof employee development plans for the new era.

For over 30 years, we have empowered, recognized and certified excellence in organizations worldwide, influencing the development of over 10 million employees and executives. Our HCM Excellence Awards® program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

The awards recognize the best organizations that have successfully developed and deployed programs, strategies, modalities, processes, systems and tools that have achieved measurable results. We are honored to receive applications from organizations worldwide ranging from small, medium, large and global enterprises to government, not-for-profits and associations.

 

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