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Since 2007, Zenergy has been the powerhouse behind Uniboard‘s marketing and creative endeavors. With a dedicated focus on new product launches and major campaign designs, our team has been creating innovative marketing and creative strategies alongside Uniboard that drive results for nearly two decades.

From the single word ‘Moments’ our creative and content teams developed the entire 2023-2024 colour launch campaign – in two languages! The Zenergy team developed a multifaceted campaign that resonated with audiences on multiple levels.

A full campaign was created including everything from a captivating promotional video to an engaging landing page, from dynamic social media designs to thoughtfully curated brochures, every element of the ‘Moments’ campaign was designed to captivate and inspire. Our eblast template ensured widespread dissemination of key messages, while the trend book provided insight into the inspiration behind each new product. See the campaign components here.

At Zenergy, we don’t just create campaigns; we craft experiences. Our partnership with Uniboard continues to thrive as we push the boundaries of creativity and innovation, driving success with every project we undertake.

Services:

• Strategic Consulting
• Creative Design
• Videography
• Media Buys
• Digital Design
• Media Relations
• Event Management
• Content Development

Achieving a high Return on Investment (ROI) remains a paramount goal for marketers. This becomes increasingly difficult when an economic downturn leads to budget cuts. To add to the challenge of hitting your targets and strategizing campaigns, inflation continues to shift customer behavior. However, there is still light at the end of the tunnel. According to the Hubspot marketing reports, marketers who regularly track ROI improve their likelihood to receive budget increases for their marketing initiatives by 160%. At the same time, 72% of companies attribute their success to keeping tabs on their content marketing ROI (Content Marketing Institute).  Understanding and enhancing ROI not only reflects on your campaign’s effectiveness but also on your brand’s overall growth and success.

Honing your focus on the long-term goals of your marketing campaigns is crucial. The majority of CMOs admit pressure to prove short-term increases in ROI. Unfortunately, this need for immediate results only challenges marketers’ ability to strategize for the big picture, hindering marketing initiatives effectiveness. Concentrating on long-term strategies may not have an immediate ROI but will pay off in time.

Zenergy Communications is committed to demystifying the process of maximizing your marketing ROI, providing actionable insights and solutions to exceed your business’ marketing goals for the long haul. Aiming for a 5:1 ROI is great, but why stop there when you can achieve an exceptional 10:1! Here are our five most effective strategies for marketers and CMOs to thrive.

Zenergy’s Top Five Strategies to Boost Marketing ROI

1. Focus on the Right Metrics. Decide which metrics are important to your marketing campaigns’ goals. Too much emphasis on vanity metrics—like page views or number of followers—can often be a distraction unless your sole aim is to increase your audience. Metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Conversion Rate (CVR), Net Promoter Score (NPS), and Click-Through Rate (CTR) will all provide valuable insights into different aspects of your marketing initiative and can offer more accuracy regarding the effectiveness of your efforts.
   
   
2. Create Content that Converts. Not all content is created equal. High-value content such as informative blog posts, engaging videos, or insightful infographics can attract and retain customers more effectively than overt sales pitches. Tailor your content to answer your audience’s questions and solve their problems to foster trust and loyalty.
   
   
3. Optimize Your Marketing Funnel. Analyzing each stage of your marketing funnel can lead to significant ROI improvements. Determine underperforming metrics and identify bottlenecks where prospects drop off so you can refine your strategies to target specific issues and identify areas of improvement. Whether it’s enhancing landing page design, streamlining the checkout process, or personalizing eblast campaigns, small adjustments can lead to big returns.
   
   
4. Experiment with New Platforms and Channels. Don’t limit your brand to a single platform or marketing channel. Experimenting with new channels can help you reach untapped audiences and engage with your targets in different ways. Research which social media platforms your ideal customer frequents so you can focus or diversify your channels, boosting your brand’s visibility and ROI. Give Experiential marketing a try using branded engaging user experiences like live or virtual events, demos, or webinars.
   
   
5. Implement Marketing Automation Tools. Automation can significantly increase efficiency and reduce costs, leading to a higher ROI. With less time spent on repetitive tasks such as email marketing, social media posting, and ad campaign management, you will free up valuable time and resources to focus on strategy and creative development.

Embracing a Culture of Continuous Improvement

Maximizing your marketing ROI is not a one-time effort but a continuous process of analysis, adaptation, and improvement. It involves staying on top of the latest marketing trends, understanding your audience’s evolving needs, and a willingness to test new approaches. Here’s to achieving greater success and aiming for a 10:1 ROI in all your marketing endeavors!

Stay tuned to the Zenergy blog for more insights, tips, and trends from the marketing world.

Market Leader and Senior Principal, Emanuele (Manny) Campione will Offer Insights into the Intersection of Pay, Performance, and Professional Growth at Premier Industry Event

Toronto, Ontario, May 15, 2024 – Normandin Beaudry, a leader in actuarial and total rewards consulting services, is pleased to announce its Market Leader and Senior Principal, Emanuele (Manny) Campione will be presenting at the WorldatWork’s Total Rewards 2024 conference taking place on May 20-22 in Cincinnati, Ohio.

Campione will be representing Normandin Beaudry and showcasing the company’s expertise in total rewards through an insightful presentation titled, The Golden Thread Approach: Aligning Pay, Performance, and Professional Growth. He will offer valuable insights into strategies that connect these three crucial elements, leading to a skilled talent pool, enriched employee experiences, and desired business outcomes. Attendees can expect to gain actionable steps to enhance their organization’s ability to attract, retain, motivate, and engage employees, while distinguishing themselves as employers of choice.

“We are excited to share our expertise and insights with fellow total rewards professionals at the WorldAtWork conference,” said Campione. “In today’s competitive labour market, it’s essential for organizations to adopt innovative approaches to total rewards that align with their business objectives and values. We look forward to engaging with attendees and contributing to the collective knowledge and success of the industry.”

The conference will offer attendees the opportunity to thoroughly explore and gain new insights into the multifaceted realm of total rewards, contributing to the ongoing evolution of employee engagement strategies and organizational success. This will be Normandin Beaudry’s first speaking event in the US and signifies the company’s growing influence in the industry beyond its Canadian presence.

Learn more about the conference by visiting: https://totalrewards.worldatwork.org/2024/totalrewards

About Normandin Beaudry

Founded in 1992, Normandin Beaudry is a leader in actuarial and total rewards consulting services. From its offices in Montreal, Toronto, and Quebec City, close to 350 employees serve clients across Canada in eight areas of expertise: Pension and Savings, Pension Plan Administration, Investment Consulting, Group Benefits, Compensation, Health, Performance, and Communication. In 2023, Normandin Beaudry expanded its consulting reach with a new global joint venture, joining MBWL International as an equal and independent partner.

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Media contact:

Zenergy Communications

media@zenergycom.com

Strategic Appointments of Patrick Leroux, Stephen Atkinson, and Dan Coyle

MONTREAL, MAY 8, 2024 — BFL CANADA, one of the largest employee-owned and operated Risk Management, Insurance Brokerage, and Employee Benefits consulting services firms in North America, is pleased to announce the appointment of Patrick Leroux, Stephen Atkinson, and Dan Coyle as Managing Partners, joining the Montreal office immediately. As leaders and seasoned professionals with proven track records in the industry, they are each poised to enhance the company’s service offerings by providing risk management and insurance solutions, with an emphasis on complex and international risks, along with mid-market and affinity business.

Lisa Giannone, President and COO of BFL CANADA, said: “These three major hires demonstrate BFL CANADA’s commitment towards investing strategically in the acquisition of the best talents. This aligns perfectly with our unique business model and culture, as well as with our company’s vision and objectives, to further enhance BFL CANADA’s position as a leader in the insurance brokerage and risk management industry.”

Patrick Leroux has been in the industry for over 30 years and is recognized as one of the top client relationship officers and business development leaders in his sector. Tasked with overseeing all facets of brokerage, he will focus on steering the company towards accelerated growth through delivering upon strategic initiatives to enhance BFL CANADA’s value proposition for clients.

A seasoned industry professional, Stephen Atkinson has more than 17 years of experience in the insurance industry, including progressive business, industry, product, and people leadership roles. In his new role, he will oversee all aspects of client value creation, engagement, and growth, including broking and people leadership.

Dan Coyle has over 17 years of experience in the insurance sector, with a background in business and extensive underwriting experience. Dan is known for finding innovative solutions for complex and emerging risks for domestic and international corporate clients. In his new role, he will be in charge of all aspects of broking and supporting strategies to position BFL CANADA for accelerated profitable growth, while ensuring an exceptional customer experience and efficient business interactions with BFL CANADA’s insurers and vendors.

“We are pleased to welcome these three well-respected professionals who are recognized for their contribution to the insurance and risk management landscape in Quebec. Their collective expertise will strengthen our ability to provide strategic guidance and unparalleled service to our clients in Montreal and Eastern Canada and to address their evolving needs and complex risk challenges locally and internationally,” said Frédérik Pelaez, Executive Vice-President, Eastern Region and Executive Sponsor — Risk Advisory Services Practice.

These strategic appointments underscore BFL CANADA’s commitment to delivering holistic, innovative, and personalized solutions to its clients, thereby enhancing service across the country.

ABOUT BFL CANADA

Founded in 1987 by Barry F. Lorenzetti, BFL CANADA is one of the largest employee-owned and operated Risk Management, Insurance Brokerage, and Employee Benefits consulting services firms in North America. The firm has a team of over 1,350 professionals located in twenty-seven offices across the country. BFL CANADA is a founding Partner of Lockton Global LLP, a partnership of independent insurance brokers who provide Risk Management, Insurance and Benefits Consulting services in over 140 countries around the world. For more information, visit bflcanada.ca and follow us on LinkedIn, Instagram, X, and Facebook.

—30 —

Media contact:

Zenergy Communications

media@zenergycom.com   

Since 2007, Zenergy has been the powerhouse behind Uniboard‘s marketing and creative endeavors. With a dedicated focus on new product launches and major campaign designs, our team has been creating innovative marketing and creative strategies alongside Uniboard that drive results for nearly two decades.

From the single word ‘Moments’ our creative and content teams developed the entire 2023-2024 colour launch campaign – in two languages! From this simple yet powerful word, we developed a multifaceted campaign that resonated with audiences on multiple levels.

From a captivating promotional video to an engaging landing page, from dynamic social media designs to thoughtfully curated brochures, every element of the ‘Moments’ campaign was designed to captivate and inspire. Our eblast template ensured widespread dissemination of key messages, while the trend book provided insight into the inspiration behind each new product. See the campaign components here.

At Zenergy, we don’t just create campaigns; we craft experiences. Our partnership with Uniboard continues to thrive as we push the boundaries of creativity and innovation, driving success with every project we undertake.

Services:

• Strategic Consulting
• Creative Design
• Videography
• Media Buys
• Digital Design
• Media Relations
• Event Management
• Content Development

Logroño, Spain and Wilmington, DE, United States – April 30, 2024 – Garnica, a leading manufacturer of premium sustainable plywood is pleased to announce the appointment of Álvaro Gonzalez as the new CEO, effective May 13th. For the last four years, Gonzalez has been living in the US, working as the Regional Director for Cosentino. Prior to joining Garnica, Gonzalez also held senior positions at renowned organizations including Procter & Gamble, L’Oreal and Organización Gómez de Zamora. With over 20 years of experience working across five continents, Gonzalez brings a dynamic set of skills to his role and expertise ranging from sales to retail, marketing and logistics.

Expressing his excitement about the role, Álvaro stated, “I am honored to join Garnica as CEO during this time of extraordinary transformation within the industry. For over 80 years the company has been a leader in responsible practices and relentless innovation, and I am committed to upholding and advancing this legacy.” He also emphasized his alignment with Garnica’s core values, adding, “I am deeply motivated by Garnica’s steadfast commitment to its clients and sustainable practices as well as its ongoing mission to achieve excellence in all aspects of its operations.” In addition to overseeing global operations and facilitating meaningful growth, Gonzalez will support Garnica’s ongoing initiatives to better serve the growing customer base across the US and Canada. 

Gonzalez’s appointment as CEO marks a significant milestone in the company’s journey of delivering cutting edge, sustainable plywood solutions. Under his leadership, Garnica is poised to maintain its position at the forefront of the industry, actively embracing technological developments and seizing emerging opportunities in the burgeoning North American market.

As the company continues to prioritize agility and responsiveness to global market demands, this strategic appointment promises to propel them towards continued innovation and growth.

About Garnica

Garnica is a leading global manufacturer of premium, sustainable plywood. Its unwavering commitment to responsible forestry and the promotion of a circular economy has been integral to its identity since 1941. The company offers lightweight, durable plywood for a range of applications including furniture, housing, transportation, and interior design. With 1,200 employees across its seven European production centers, Garnica’s dedication to responsible forest management, quality products, and unwavering reliability makes it a trusted partner for businesses worldwide.

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Media Contact:

Zenergy Communications

media@zenergycom.com

Strategic decision to add sixth location in the province showcases commitment to the market

MONTRÉAL, APRIL 23, 2024 — BFL CANADA, one of the largest employee-owned and operated Risk Management, Insurance Brokerage, and Employee Benefits consulting services firms in North America, is pleased to announce the opening of its 27^th office located in Thunder Bay, Ontario. The strategic decision to open a sixth location in Ontario is aligned with the company’s commitment to enhance BFL CANADA’s presence in the province and expand its footprint in the country while investing in local client services.

“The Thunder Bay team, led by Cosmo Racano, Managing Partner—Manitoba and Northern Ontario, will be focusing on developing our relationships with local businesses by delivering national expertise through our unique approach that has made BFL CANADA a leader in the country for over 37 years,” said Lisa Giannone, President and COO of BFL CANADA.

Northwestern Ontario includes a wide range of industries and active communities. Thanks to BFL CANADA’s team of professionals that brings diversified expertise and experience, the company will be a key partner in insurance and risk management solutions for local businesses in numerous industries, such as Construction, Forestry, Mining, and Municipalities. “To support our continued growth in Thunder Bay and the surrounding area, we felt that it was time for BFL CANADA to establish a physical presence in the region, allowing for daily collaboration and maintaining a strong corporate culture,” said Cosmo Racano.

BFL CANADA’s decision to expand in Northwestern Ontario is evidence of the company’s determination to serve the province while strategically providing geographical positioning and connecting with their operations in Manitoba. This new office will be located at 715 Hewitson Street, Suite 2002.

ABOUT BFL CANADA

Founded in 1987 by Barry F. Lorenzetti, BFL CANADA is one of the largest employee-owned and operated Risk Management, Insurance Brokerage, and Employee Benefits consulting services firms in North America. The firm has a team of over 1,300 professionals located in twenty-seven offices across the country. BFL CANADA is a founding Partner of Lockton Global LLP, a partnership of independent insurance brokers who provide Risk Management, Insurance and Benefits Consulting services in over 140 countries. For more information, visit bflcanada.ca and follow us on LinkedIn, Instagram, X, and Facebook.

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Media contact:

Zenergy Communications

media@zenergycom.com   

Infrastructural expansion coupled with strategic appointments reinforce the company’s commitment to enhanced customer service and growth in North America

Wilmington, DE, United States – April18, 2024 – Garnica, a leading global supplier of premium sustainable plywood solutions is pleased to announce its first US-based warehouse will be opening in Savannah, Georgia at the beginning of May of this year. This strategic expansion underscores the company’s commitment to enhancing its presence in North America and providing expedited service to its customers across the region.

Due to high anticipated demand, the warehouse, operating under the name ‘Garnica ExpressShip,’ will prioritize service to the new Garnica Partner Community (GPC) a group of Garnica’s collaborative distribution partners. The facility will stock a wide selection of Garnica’s most popular products in standard and jumbo sizes as well as a variety of thickness options.

“The ExpressShip warehouse represents a significant milestone for Garnica as we aim to better serve North American customers with improved access to high-demand stock products and shorter lead times,” said David Smith, President of Garnica’s North American division. “We anticipate this strategic investment will not only enhance our operational efficiency but also generate excitement among our customers, driving higher demand for products. This expansion marks a crucial step in realizing Garnica’s ambitious growth plan in the coming years.”

Jorge Farulla, Garnica’s North American Logistics Manager will be leading the project alongside Smith. Farulla expressed his excitement, adding, “ExpressShip promises to completely revolutionize the way we move products throughout the US. Our lead times will now be less than one week for deliveries east of Mississippi, the effects of which will be felt at all levels of the supply chain from distributors to customers.”

In addition to Garnica’s new warehouse, the company is also appointing two new senior leaders to its North American team: Thomas Tornillo, Product Management & Claims Manager, and Jack Naish, Inside Sales Manager. Together, they will work to enhance the customer experience and ensure clients receive tailored support through information and resources catered to their unique needs.

With a vision to empower customers and strengthen its presence in North America, Garnica’s strategic expansion and new appointments signify a transformative era for the company where efficiency and exceptional service intersect to propel sustainable plywood solutions forward.

About Garnica

Garnica is a leading global manufacturer of premium, sustainable plywood. Its unwavering commitment to responsible forestry and the promotion of a circular economy has been integral to its identity since 1941. The company offers lightweight, durable plywood for a range of applications including furniture, housing, transportation, and interior design. With 1,100 employees across its seven European production centers, Garnica’s dedication to responsible forest management, quality products, and unwavering reliability makes it a trusted partner for businesses worldwide.

– 30 –

Media Contact:

Zenergy Communications

media@zenergycom.com

Montréal, Québec – April 18, 2024 – Hettich, a leading manufacturer in hardware and furniture fittings is pleased to announce its attendance at the world renowned EuroCucina exhibition from April 16 to 21 in Milan. It is widely considered to be one of the most influential kitchen design events in the world.

Hettich has sent its top trend scouts to explore the evolving landscape of kitchen design, focusing not only on aesthetics but also on functionality and sustainability. With a keen eye on emerging innovations, they will delve into topics such as sustainable materials, energy-efficient solutions, the integration of artificial intelligence, and the evolving role of the kitchen in urban living.

“EuroCucina provides a platform for us to explore the future of modern living, speak with other industry leaders and integrate these insights into our future hardware designs,” explained René Dionne, President and CEO of Hettich Canada.

Hettich’s trend scouts will provide regular updates on their discoveries via the company’s website throughout the duration of the event as well as their social media channels.

Follow their updates here:

Website: https://web.hettich.com/en-de/home 

LinkedIn: https://www.linkedin.com/company/hettich-group/

Instagram: https://www.instagram.com/hettich_official/

About Hettich

Founded in 1888, Hettich is one of the world’s largest manufacturers of furniture fittings. What began in Kirchlengern, Germany as a small family-run business has since expanded into a team of 7,600 employees worldwide. Despite its global success, Hettich has remained true to its core values of quality, reliability and exceptional customer service. It is committed to constant innovation with an emphasis on sustainability in every aspect of its operations, from the manufacturing process to its energy-efficient architecture.

Its Canadian division employs a full team of sales representatives and account managers, dedicated to providing a high degree of customized support and expertise to clients all across the country. Hettich Canada’s head office and warehouse are located in Montreal.

Hettich’s revolutionary products continue to influence design trends in today’s furniture industry and shape those of tomorrow.

For more information, visit www.hettich.com