Creative Expression. Inclusive Impact.
Introducing Pulse by Zenergy!
Formerly known as FG276, Pulse by Zenergy delivers the same expert insights you trust — with a fresh name and a broader strategic lens.
In honor of Pride Month, we’re celebrating ‘Expression’ — uplifting diverse voices, embracing authenticity, and reinforcing why inclusive messaging should be a consistent practice, not a just campaign. When companies lead with inclusive language, diverse representation, and campaigns that reflect real identities, they do more than communicate — they connect.
Because the most powerful messages don’t just speak — they resonate. This edition explores how storytelling, branding, and internal culture can inspire belonging and lasting impact.
Voices That Resonate.
How inclusive messaging builds stronger brands.
Authentic expression isn’t just a personal value — it’s a business advantage.
When making purchases, today’s consumers support brands that reflect their values and embrace individuality:
• 75% of consumers say a brand’s diversity and inclusion reputation influence their purchase decisions. (Kantar)
• 42% are more likely to buy from brands when they see themselves represented in campaigns. (Nielsen)
• 63% of the LGBTQ+ individuals still feel their identity is misrepresented in the media. (Nielsen)
Representation matters. Brands that lead with inclusion foster loyalty, build trust, and stand out in a crowded market.
“Expression is the beginning of freedom.”
— Sara Bareilles
Dahu — For Every Moment, On Any Mountain.
#ClientSpotlight
When premium performance meets elevated comfort — you get Dahu, the Swiss-engineered ski boot brand redefining the slopes.
To support Dahu’s North American expansion, Zenergy led a strategic PR and social media campaign, refreshed their brand guidelines, and optimized their global websites for a seamless user experience.
The results? From July to December 2024, Dahu saw major follower count increases across multiple platforms
• 1,500% LinkedIn growth
• 1,223% Instagram growth
• 200% Facebook growth
From Europe to North America, Dahu is carving out its space as a leader in luxury ski footwear — and Zenergy is proud to have helped power that momentum.
Looking to elevate your retail brand and reach new markets? Let’s build your next strategic growth story — get in touch with Zenergy today.
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Empower Your Team Online
#SocialBootcamp
Your brand’s greatest untapped digital asset might just be the people around you.
Zenergy’s tailored Social Bootcamp program equips employees with the tools and confidence to grow their professional presence and amplify your company’s voice online.
From profile polish to platform-specific strategies, we help teams show up, engage, and make an impact.
Learn more about our Social Bootcamp program and contact us to get started!
#Poll: What are you seeing in your industry’s hiring landscape?
Accounting Shortage: What CFOs Should Know.
#InspIRe
The accounting profession is facing a significant talent shortage, and CFOs are feeling the pressure. With over 300,000 accountants having left the profession in recent years and a declining number of new entrants, finance leaders are grappling with how to maintain robust financial operations and shouldering more responsibilities.
But what should CFOs do?
- Embrace Technology: Many CFOs are turning to automation and AI to streamline processes and reduce manual workloads.
- Develop Talent: Investing in training programs to upskill existing staff and attract new talent.
- Outsource: Leveraging external partners to fill gaps and maintain operational efficiency.
As the landscape evolves, CFOs must adapt and innovate to navigate these challenges effectively.
Let’s talk about how Zenergy can elevate your IR strategy — contact us!
Why Every Marketing Strategy Needs a PR Mindset
#ZenergyBlog
In our latest blog, we break down what it really means to bring a PR mindset to your marketing — and why it’s essential in 2025.
From narrative angles to full-funnel alignment, this post gives you the tools to move beyond clicks and into lasting credibility.
Missed Part 1? Catch up here.
Marketing and PR work better together. Let’s bring your brand story to life — contact Zenergy today.
Behind the Brand
Why expression starts from within
Great communication starts with alignment — and the most resonant messaging comes from brands that live their values, not just promote them.
When internal narratives match external messaging, audiences can feel the authenticity. It’s not just what a brand says — it’s how consistently it shows up across every channel, team, and touchpoint.
94% of consumers say they’re more likely to be loyal to a brand that offers complete transparency. (Label Insight)
Authentic storytelling, grounded in a brand’s real culture, drives deeper engagement and long-term growth. From internal comms to external campaigns, expression is most powerful when it’s rooted in truth.
Because for messaging to truly connect, it must reflect not just what the brand stands for — but how it shows up every day.
Bacteria That Powers Possibility
#FeelGoodStory
Scientists have discovered a new species of bacteria that can conduct electricity like a natural wire. Found in the sediment of San Francisco Bay, this naturally occurring bacteria could one day power biosensors, clean up pollution, or even aid in the development of bioelectronics.
It’s a reminder that powerful innovations often come from nature — and that sustainable solutions can emerge from the most unexpected places.
Zenergy President and Founder, Linda Farha, remembers her brother Ron — a vibrant soul whose impact continues to inspire action and awareness. This Pride Month, and every month, we honor a legacy of love, learning, and advocacy.
“Ron believed that awareness was the first step toward compassion. His dream was simple — but powerful: that one day, no one would have to suffer in silence.”
❤️ Let’s continue the conversation—and carry forward the dream.
Linda Farha
President and Founder
Zenergy Communications
