Don’t be Fooled by the ‘Momentum Bias’
Pulse by Zenergy
Ideas in Action
This month’s theme: Momentum
Momentum is what accelerates progress. It’s the difference between isolated wins and lasting impact; the hidden force that transforms consistent efforts into tangible results.
Real momentum doesn’t just mean moving quickly, it’s also about direction — keeping initiatives aligned, energy focused, and outcomes compounding. This month, we explore how to harness it — from algorithmic optimization to avoiding momentum bias and friction debt.
Linkedin Momentum
How early traction fuels long-term visibility
Momentum on LinkedIn is created when you spark early traction and then keep that energy compounding.
The algorithm rewards content that earns authentic engagement quickly and sustains conversation over time. One to two hours after you post, LinkedIn tests your content with a small audience. If it resonates, your reach snowballs. But momentum comes from what happens next: replying to comments, resharing with added context, and continuing the dialogue with follow-up posts.
Turning traction into momentum:
Engage back: Respond meaningfully to comments within the first few hours.
Build threads: Use follow-up posts to expand on a hot topic and keep the discussion going.
Carry conversations: Reference and link back to prior posts to create continuity.
Think compounding, not one-off posts: Momentum grows when every post ladders up to a bigger narrative.
Ready to strengthen visibility and credibility? Contact us to design smarter social strategies that spark meaningful conversations.
“People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed.”
– Tony Robbins –
Momentum Bias
When past success misleads future decisions
During the pandemic when people were confined to their homes and TV screens, Netflix gained tens of millions of subscribers, fueling record stock prices and bold expansion bets. Many analysts had assumed that momentum would carry forward indefinitely, but as the world reopened, growth slowed dramatically.
This is a classic example of momentum bias: mistaking temporary acceleration for permanent trajectory. Marketers can fall into the same trap. A campaign that spikes in one quarter, a channel that suddenly outperforms, or a viral post can all create the illusion of sustainable growth.
To separate true momentum from momentum bias, ask yourself:
• Is this growth tied to a unique circumstance — or is it replicable in normal conditions?
• Does success come from one channel, or is it distributed across multiple touchpoints?
• Are we only seeing activity metrics (likes, clicks, impressions), or actual conversion and retention?
Ready to build sustainable strategies that stick? Contact Zenergy today.
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PR Ghosting and the Broken Pitching Playbook
#ZenergyBlog
Getting ghosted by journalists? You’re not alone.
Traditional PR pitches are falling flat — inboxes are overflowing, newsrooms are shrinking, and the ‘spray-and-pray’ approach just doesn’t work anymore.
Our latest blog breaks down:
• Why journalists aren’t responding
• What’s broken in today’s media outreach
• How brands can pitch smarter, not louder
Friction Debt
A high-performing team or campaign can lose steam not because of weak ideas, but because of the accumulated drag of inefficiencies: unclear approvals, clunky processes, outdated tools, or inconsistent messaging. This is what we call friction debt — small barriers that compound over time until forward motion feels impossible.
Take the example of a brand ready to launch a new product line. The creative is strong, but feedback loops stretch from days into weeks, messaging gets watered down after too many rewrites, and assets aren’t optimized across channels. Its team hasn’t lost talent or creativity — they’ve lost momentum to friction.
To avoid friction debt, ask yourself:
• Where are approvals or processes slowing us down unnecessarily?
• Are we re-creating assets when we could be repurposing?
• Do our teams know what success this week looks like, not just this quarter?
Momentum thrives when obstacles are cleared early. Audit your workflows with the same intensity you audit your results — because friction is often the silent killer of growth.
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“True momentum is when every step, no matter how small, compounds toward something bigger.”
Linda Farha
President and Founder
Zenergy Communications
