FG276: From Sustainability to Impact
The Ripple Effect
Why Sustainability Messaging Matters More Than Ever
Sustainability isn’t just a trend—it’s reshaping how people shop, what they buy, and who they trust. It’s clear that today’s consumers are increasingly prioritizing environmental values:
• 73% of global consumers say they would change their consumption habits to reduce environmental impact, and 78% believe sustainability should be a business’s priority (NielsonIQ).
• 80% are willing to pay more for sustainable products, and eco-marketed goods are growing 71% faster than conventional ones (Capital One Shopping).
• Products making Environmental, Social, and Governance (ESG) claims have seen 28% cumulative growth over five years—compared to just 20% for those without (NeilsenIQ).
And it’s not just consumers—sustainability is influencing business decisions too:
• 36% of B2B buyers would switch suppliers if they don’t meet sustainability expectations, and 72% are more willing to buy from companies that perform well on social issues. (Bain & Co.)
In both B2C and B2B spaces, sustainability is becoming a deciding factor in loyalty, partnerships, and long-term growth.
But making an impact requires more than eco-friendly buzzwords. It demands credible storytelling, transparent communication, and measurable progress.
This month, we explore how marketing can amplify positive impact through smarter messaging, planet-first strategies, and creative campaigns that resonate well beyond Earth Month.
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“The only limit to your impact is your imagination and commitment.”
– Tony Robbins
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#ClientSpotlight
Achieving More Together with Vetoquinol Canada
Zenergy is proud to support Vetoquinol Canada in their mission to advance animal health and welfare. Through strategic design, compelling content, and cohesive brand storytelling, we’ve helped elevate their presence within the veterinary and pet care community.
Together, we’ve achieved:
✅ Strengthened brand identity
✅ Engaging educational materials
✅ Enhanced event presence
✅ Impactful digital campaigns
✅ Greater influence in the animal health community
From print to digital, every touchpoint is built with care, strategy, and purpose—demonstrating the power of creative partnership in driving impact.
Want to see some of the work? Click this link and check out our post!
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#BeOurGuest
Share your insights with 20,000+ readers!
Showcase your ideas and discuss what’s on your mind by being a guest columnist in our newsletter! With a reach of more than 20,000 monthly readers and an average open rate of over 35%, our platform ensures you capture the attention of industry leaders directly.
Contact us at info@zenergycom.com
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Social Bootcamp:
Strategies for Success
Social media is one of the most powerful tools for growth—but many teams aren’t using it to its full potential. That’s where Zenergy’s Social Bootcamp program comes in.
Whether you’re training first-time users or seasoned pros, our customizable program empowers employees to become confident brand ambassadors—aligned with your messaging and ready to amplify your brands reach.
💡 Did you know employee reach on social media can surpass corporate reach by 561%?
➡️ Read the full blog post to discover how Social Bootcamp can boost engagement, unify messaging, and fuel business growth.
#Poll: What’s the most important factor in a brand’s impact?
#EmployeeSpotlight
Welcoming Merideth Gilmore to the Zenergy Team
We’re thrilled to introduce Merideth Gilmor as a Senior Consultant at Zenergy. With decades of experience and an entrepreneurial edge, Merideth brings bold thinking and a strategic mindset to every brand she touches.
She’s spearheaded groundbreaking campaigns for elite athletes and top-tier brands, including tennis stars Maria Sharapova and Danielle Collins, NFL quarterbacks Colin Kaepernick and Cam Newton, and iconic brands Gucci Group, Nike, Oakley, and l’Oréal. Her work has earned clients global exposure in Forbes, Vogue, People, The New York Times, CNBC, Today Show, Good Morning America, and more — proving that powerful storytelling, backed by the right strategy, drives meaningful results.
Meridith’s expertise across fashion, beauty, wellness, and sports marketing perfectly complements Zenergy’s core strengths. Whether it’s a product launch, brand activation, or a celebrity collaboration, Merideth is a master at turning bold ideas into impactful actions.
We’re excited to have Merideth on board as we continue to build, grow, and make a lasting impact.
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#ZenergyBlog
SEO in the Age of AI:
The Rise of Zero-Click Search
The AI-driven future has arrived—is your brand prepared to stay visible? AI-powered tools and zero-click search results are reshaping how businesses maintain website traffic, and traditional SEO is no longer enough. If your content isn’t optimized for AI, you could risk becoming obsolete.
Find out why zero-click searches are rising and what it means for your business.
Stay tuned for the next blog in the series where we dive deep into GEO and the key strategies to drive visibility in the AI revolution.
Looking to elevate your SEO? Contact Zenergy today.
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Greenwashing vs. Green-Proving
Building Authentic Consumer Trust
As more brands embrace sustainability messaging—especially during Earth Month—consumers are listening, but with increasing scrutiny.
According to Kantar, over half of global consumers believe brands across all industries are misleading when communicating their environmental efforts. Sectors like social media (60%), meat products (58%), and fashion (57%) top the list for greenwashing concerns.
So how can your brand rise above the skepticism?
It starts with green-proving—going beyond vague claims to demonstrate credible, measurable progress:
• Share tangible results—not broad intentions
• Avoid generic buzzwords like ‘eco-friendly’ without context
• Use verified data or third-party certifications
• Align sustainability goals with your brand’s broader mission
In today’s market, transparency is everything. Brands that prove—not just promise—are the ones building lasting loyalty and driving real impact.
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What We’re Reading
• The hottest AI models, what they do, and how to use them
• Why Buyers Are Becoming Immune To “Push” Marketing (And How To Do It Right)
• 5 Strategies for Engaging Audiences with Live Event Streaming
• “We don’t do ta-das” – the end of the ‘Big Reveal’ design process
• How to Get Your Site Into ChatGPT (Even If Nobody’s 100% Sure How It Works Yet)
Please share what you’re reading by tweeting #FGreads or DM us.
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#FeelGoodStory
A Green Future for Steel
Steel production is responsible for roughly 7% of global CO₂ emissions, but one green tech company is poised to change that.
Boston Metal, a startup spun out of MIT, has developed a groundbreaking process called molten oxide electrolysis (MOE), which extracts iron while releasing only oxygen—not CO₂. If powered by renewable energy, this technology could make steelmaking carbon-neutral.
Today, Boston Metal’s industrial plant can produce 1 ton of steel per month, with plans to scale up to a demonstration plant capable of producing 1 ton per day by 2027.
Innovation with real-world impact—because sustainable progress starts at the source.
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#ProInsight
“True impact lies not in volume, but in our ability to resonate deeply, inspire action, and drive meaningful change. For a brand, impact extends beyond numbers and business success; it’s about being a voice that shapes culture and leaves a lasting, positive mark.”
Linda Farha
President and Founder
Zenergy Communications
