FG276: From Vision to Implementation
Year Driving Team Success Through a Shared Vision
The Start-Stop-Continue Framework – A Simple, Yet Effective Tool
January is a great time to reflect, set meaningful goals, and create a clear vision for the future. By aligning business, teams and individuals, organizations can cultivate a shared sense of purpose and drive better performance.
Now sure where to begin? Try the Start-Stop-Continue (SSC) Framework.
The SSC has been widely adopted by business leaders and executives to help teams reflect on their goals and behaviors. By categorizing actions into three areas, what to start, what to stop, and what to continue, teams can ensure they are focused on the most impactful tasks and remove those that no longer serve the collective vision.
According to Forbes, teams using a structured feedback framework like SSC see a 30% improvement in employee engagement and productivity within three months.
Start: Identifying New Opportunities and Strategic Goals
- What new initiatives should we start to stay competitive and innovative?
- Are there any new processes or procedures that we could implement to enhance productivity or quality?
Stop: Eliminating Inefficiencies and Outdated Practices
- What outdated practices or procedures are no longer effective or relevant?
- Which projects or initiatives are underperforming and should be revaluated or stopped?
Continue: Reinforcing What Works
- How can we replicate the success of high performing projects or campaigns?
- What strengths do you think we could leverage more to drive future success?
Start the conversation with your team today! Use this Start-Stop-Continue template to begin a discussion on how your team can achieve success in 2025.
“A company’s vision is the roadmap that guides you through the challenges, setbacks, and opportunities that lie ahead.”
– Richard Branson
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The Future of AI-Driven Marketing
The landscape of marketing continues to evolve, driven by the power of artificial intelligence (AI). According to Gartner’s forecast, AI-driven personalization will dominate marketing, with 80% of leaders expected to leverage it to enhance customer experiences.
Over the past year, AI-driven strategies have become a key focus for CMOs, enabling real-time data analysis that drives personalization. These advancements include creating tailored content, offering product recommendations, and implementing dynamic pricing to meet the unique preferences of individual customers.
New projections for AI in marketing highlight several transformative trends:
- Agentic AI Integration: By 2028, 15% of daily work decisions are projected to be made by agentic AI (AI systems that make autonomous decisions), with one-third of enterprise software applications incorporating this technology, up from less than 1% today. (Gregory FCA)
- Synthetic Content Generation: 30% of outbound marketing messages from large organizations are expected to be synthetically generated, emphasizing the growing role of AI in content creation this year. (Gartner)
- AI-Driven Decision Support: By 2029, 10% of global boards will utilize AI guidance to challenge executive decisions, indicating a shift towards AI-assisted strategic planning. (AI Business)
- Operational Restructuring via AI: By 2026, 20% of organizations are projected to streamline operations by reducing more than half of the middle management roles through AI. (AI Business)
While AI continues to rewrite the business landscape across all industries, it is not without its own set of risks. Organizations adopting AI into their frameworks should be wary of the following:
- Accuracy issues: AI can produce errors or misleading content if not thoroughly reviewed, potentially impacting trust and credibility.
- Bias in data: AI models reflect the quality of the data they are trained on, making them susceptible to biases that can skew results.
- Over-reliance: Excessive dependence on AI risks creating content that feels impersonal or lacks a human touch.
- Cybersecurity risks: The use of AI systems can expose organizations to vulnerabilities, such as data breaches or exploitation.
What We’re Reading
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4 Professional New Year’s Resolutions Workers Can Set For 2025
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Revolutionizing Marketing: The Rise Of Situational Content Strategies
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5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond
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Dove shreds toxic New Year’s resolutions in latest body confidence push
Please share what you’re reading by tweeting #FGFreads or DM us.
Originated in Sweden in 2016, “Plogging”, the act of picking up litter while jogging, has now been popularized by over 2 million people across 100 countries worldwide with the annual World Plogging Championship (WPC) hosted in Italy. The growing team-based event, combines exercise, collaboration and eco-friendly practices to improve the health of the planet. Teams are now preparing for the WPC with hopes to outperform the impressive 6600 pounds of litter that was removed from the streets of Genoa, Italy during the 2023 third annual World Championship.
#ProInsight
“Vision is about having the courage to step forward, even when the path isn’t clear. Here’s to a year of bold vision and bold action.”
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