Combined with our pop-up go division, a trusted space connector for landlords and brands, we’ll make your center a destination envied by all. Today’s shopping centers are open for business, but shoppers are hesitant to return to enclosed spaces. Zenergy Communications has the solution, with the Make Your Mall Pop! Program. Offering a way to drive foot traffic and attract customers with today’s realities in mind.
Zenergy delivers integrated marketing and communications solutions through content and creative storytelling. Combined with our pop-up go division, a trusted space connector for landlords and brands, we’ll make your center a destination envied by all.
EVENT SOURCING AND MANAGEMENT
By making your mall a center for experience, consumers are more likely to return to stores, with 85% claiming to be more likely to buy products after participating in an event or activation and 70% saying that they’re more likely to become repeat customers (Bigeye).
Zenergy can help create unique experiences for your mall, making it the ultimate destination. We do so by:
- Identifying opportunities
- Securing unique experiences
- Planning and executing engaging micro-events
- Providing marketing and ongoing support
LOCAL POP-UP EXECUTION
To enhance foot traffic in a mall environment, catering to consumer’s interest in locally-produced merchandise is key. Consider thematic pop-ups and make your mall a hotspot for community support and gatherings.
Zenergy will help make your mall #LoveLocal:
- Conduct a proactive outreach program
- Provide a curated pipeline of local tenants
- Assist in planning and execution
- Provide marketing and ongoing support
DIGITAL OUTREACH AND STRATEGY CREATION
The future of consumer engagement for malls is real-time, individualized, and omnichannel. With 90.3% of North Americans online in 2020, malls must integrate digital marketing and technology into their strategy to engage consumers online and increase foot traffic (Internet World Stats).
Zenergy will help support your digital initiatives:
- Work with you to establish goals
- Leverage our extensive digital marketing experience
- Cultivate an individualized omnichannel strategy
- Assist in creative development
- Offer ongoing assistance