#FGF: AR lenses, content mistakes and solutions, Queen pop-up and more!
Are you Making these Four Content Mistakes?
Don’t worry we have you covered!
Here are four common mistakes often made when planning and executing content marketing along with proposed solutions.
Mistake: Creating content without knowing your who, what, or why / Solution: Create a content marketing strategy
Mistake: Your content is narcissistic and lacks empathy / Solution: Make your audience the star of your content experience
Mistake: You’ve let your content experience grow stale and stagnant / Solution: Audit, evaluate, and act
Mistake: You’re pushing team resources to the breaking point / Solution: Educate, prioritize, outsource, or partner on content
Need help with a content marketing strategy or content development? Contact us
#FunFact: A B2B decision maker is most likely to provide their email address in exchange for a webinar (79%), white paper (76%), an analytical report (66%), or an e-book (63%). Source: Demand Gen Report
What We’re Reading
Ad-Supported Viewing Makes up Half of Digital Video Viewers
#FGFStory: Stories Can Synchronize the Heartbeats of Everyone Listening
Snapchat Dedicates AR Lenses to Fashion Week
Snapchat is rolling out nine new augmented reality (AR) lenses linked to upcoming Fashion Weeks throughout the month, starting with New York City. The social media company will offer three lenses for New York, with two for each of the other cities of London, Milan and Paris, launched at the start of each of the respective events. The visuals will include the distinct fashion trends in each location.
MIAMI, FORT LAUDERDALE + PALM BEACH: Popular women’s fashion company seeking 400 – 1,000 sq. ft.
Interested in hosting a pop-up? CONTACT US!
Retail center seeking women’s fashion, home goods, and health & wellness brands for holiday kiosk pop-up.
Interested in launching a pop-up? CONTACT US!
projeX by pop-up go
The latest offering from pop-up go, projeX by pop-up go is a virtual pop-up marketplace and online shopping destination that connects consumers to a diverse variety of small businesses, boutiques, and local retailers, allowing them to discover high-quality, exclusive, and interesting finds. Brands can sell directly to consumers, create virtual pop-up stores, or host digital experiences – all in one place. It’s a great way to launch a new product, test a new concept, or build an online presence.
Pop-Ups and Pop-Ins in Action
Read about recent and upcoming pop-ups and pop-ins that we love.