Saniflo

Client.

Saniflo Canada, part of the SFA Group, is a leading European-based bathroom fixtures manufacturer with a global presence.

Project.

Ongoing media relations and video advertising.

Challenge.

Further increase brand awareness of their product offerings targeting both consumer and trade.

Services.

Strategic consulting, media relations and media buying (TV and online).

Results.

For the first half of 2018, Zenergy has successfully increased brand reach in target markets, securing media coverage amounting to more than 15.8 million impressions.

Our 2018 focused TV campaign had an over-delivery of 48% for GRPs and resulted in an increase of 92% in web traffic during that specific time frame. Impressions for pre-roll over delivered by 41% and delivered a highly efficient cost-per-completed view of just 2 cents, resulting in a strong ROI.

Note: Zenergy Communications has been the agency of record for Saniflo Canada for more than ten years.