How to Start Thinking Like a PR Pro
1. Think story, not just slogan
What’s your angle? Why now? Who cares?
Action: Draft 2–3 narrative angles for your next campaign (e.g. origin story, customer transformation, community impact), and test which generates the strongest engagement.
2. Earned + Owned + Paid = Full funnel trust
Don’t silo your efforts. Sync your PR and marketing teams early.
Action: For your next product launch, map out a content plan that includes:
• A press release (earned)
• A blog post (owned)
• A paid LinkedIn ad (paid)
Make sure the message is aligned across all three.
3. Audit your messaging
Is it resonant or just reactive? Is it cohesive across platforms?
Action: Conduct a quarterly messaging audit. Choose three key assets (e.g. homepage, nurture email, LinkedIn bio) and check for consistency in voice, tone, and positioning.
4. Build relationships, not just audiences
Whether with media, influencers, or customers — trust builds traction.
Action: Identify three industry journalists, creators, or influencers aligned with your brand values. Engage meaningfully with their content — comment, share, or DM before pitching.