Why Intention Matters More Than You Think
Pulse by Zenergy
Ideas in Action
Your monthly dose of expert insights, trends, and strategies in marketing and communications.
This month’s theme: Intention.
Every day, we show up…to work, meetings, social events…but there’s adifference between showing up and showing up with intention. When we don’t make our intentions clear to ourselves and others, we can end up feeling like a passenger in our own lives.
Give this a try: take a look at your to-do list and think about how you can build intention into each action — it might be as simple as not to multitasking during your next meeting.
How to Turn Busy Days Into Purposeful Progress
Start by defining your why before your what. When teams plan with intention, time becomes a strategic resource.
In 2023, Shopify introduced the ‘Meeting Cost Calculator’ designed to provide tangible insights into the financial impact of meetings within the organization. They found that the financial burden of these meetings was substantial, with calculations indicating that a single meeting including an executive could exceed $2,000 (yahoo!finance).
Small shifts in intention compound over time. In fact, a focused 30-minute brainstorm can unlock more value than an hour-long meeting that lacks intention and direction.
“Deciding what not to do is as important as
deciding what to do.”
– Steve Jobs –
Budget Season is Your Biggest Growth Opportunity
#ZenergyBlog
With less than three months left in most companies’ fiscal year, budget season and 2026 planning are well underway. But this isn’t just about locking in the spend — it’s about setting growth trajectories. In fact, in many ways, budget planning is growth planning.
Our latest blog breaks down:
• Three ways to make your budget work smarter
• Budget pitfalls to avoid
• Tips to get ahead
Still have budget left for 2025? We can help you turn leftover dollars into lasting value.
#Poll: Where will you invest the largest share of your 2026 marketing budget?
This Month's Focus: Manufacturing
#IndustryInsight
Each month we dive into a specific industry to offer tips, trends and insights. If this month’s topic isn’t relevant to you, feel free to scroll on by!
Looking to build better connections with the Architect & Designer (A&D) community?
Here’s how:
• Keep your product data clear and accessible. Ensure architects can easily find specs, CAD files, certification and sustainability details.
• Stay active in the community. Participate in design events, trade shows, and industry panels to build credibility and connections.
• Provide responsive support. Architects and designers value quick answers to their technical questions — be available and knowledgeable.
A&D Link by Zenergy is a comprehensive initiative designed to position
manufacturers as trusted, innovative partners within the Architect & Designer community. Let’s Build a Blueprints for Success.
Why Intention is the new Strategy
In a fragmented landscape, intention is what separates reactive marketing from meaningful communication.
When your why drives your what, you stop chasing trends and start creating meaningful momentum.
Take Patagonia for example. Every campaign reinforces its commitment to sustainability — not just as a slogan, but as a business choice. From how they source materials to how they communicate their values, their intention guides every decision — and that clarity is what earns trust.
But don’t confuse consistency with repetition. True brand continuity comes from a clear intention expressed in diverse ways. Before launching your next campaign, align every word, visual, and call to action to a single purpose statement.
Ask yourself:
• What is the emotional or functional change we want to create with this message?
• Does our content connect back to a shared objective, or scatter across touchpoints?
Not sure your message is landing the way you intend? Let’s talk about how we can help you refine your strategy for clarity and impact.
Contact Zenergy today.
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What We're Reading
Baker Delivers Free Birthday Cakes to Homeless People
#FeelGoodStory
For 12 years, Manolo Betancur, owner of Manolo’s Bakery in Charlotte, North Carolina, has been donating cakes to celebrate the birthdays of those experiencing homelessness in his city. “We don’t call them ‘homeless,’” he says. “They’re our neighbors.” This year, Betancur and his employees delivered their 300th cake.
“Intention is the difference between reacting to the day and creating it.”
Linda Farha
President and Founder
Zenergy Communications
