ZENERGY COMMUNICATIONS UNVEILS ‘LOOK NORTH’ CAMPAIGN, MERGING HUMOR AND OPPORTUNITY IN A DISTINCTLY CANADIAN APPROACH
TORONTO, ON – March 5, 2024 – Zenergy Communications, an integrated multilingual marketing-communications agency, today announced the launch of its innovative ‘Look North’ campaign. Designed to showcase the agency’s expertise in providing comprehensive MARCOM solutions across North America, the campaign takes a uniquely playful approach that highlights some of Canada’s quirkiest customs and tendencies.
Blending humor with a compelling business proposition, ‘Look North’ injects a refreshing dose of wit into the typically serious realm of MARCOM by humorously acknowledging Canadian quirks while simultaneously emphasizing the strategic advantages they offer.
The campaign encourages US enterprises to ‘Look North’ beyond their borders and tap into Zenergy’s array of multilingual services, tailored communication strategies and nuanced understanding of diverse markets, all while enjoying the advantageous exchange rates.
“Instead of trying to distance ourselves from Canadian stereotypes in order to appeal to US businesses, we decided to have a little fun and lean into them,” explains Linda Farha, president and founder of Zenergy Communications. “We’re not marketing any new or revolutionary services, so the idea behind this campaign is to showcase our creativity and what we can do for our clients. Whether they’re looking to ramp up their MARCOM initiatives in the US or planning a Canadian expansion, the message we want to communicate is that they don’t need to look further than their own backyard for exceptional multilingual MARCOM solutions that drive results.”
Embracing an omni-channel approach, the ‘Look North’ campaign offers a solution for US companies seeking to broaden their horizons and unlock untapped business potential. By leveraging Zenergy’s expertise of both Canadian and US markets, businesses can navigate the intricate landscape of North American commerce with finesse and confidence.
For more information about the ‘Look North’ campaign and Zenergy’s MARCOM services, visit zenergycom.com/look-north.
ABOUT ZENERGY COMMUNICATIONS
Founded in 2003 by multi-disciplined entrepreneur Linda Farha, Zenergy Communications is an award-winning integrated marketing-communications firm that excels at producing content, creative campaigns, and strategies for brands looking to grow their business. Zenergy services both national and international clients across a diverse range of industries including Manufacturing, Retail, Healthcare Services, Technology, Entertainment, and Food & Beverage, from their offices in Toronto, Montreal, Vancouver, and New York. From traditional marketing and PR to transformative digital campaigns and financial communications, Zenergy has been delivering bilingual end-to-end MARCOM solutions that drive impactful results for over 20 years. Learn more at www.zenergycom.com.
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Media contact:
Zenergy Communications
