FG276: Reflecting on This Year’s MARCOM Innovations
Year in Review: Reflecting on the MARCOM Trends of 2024
As 2024 draws to a close, we’re taking a moment to reflect on an incredible year of growth, challenge and evolution both at Zenergy and in the MARCOM landscape. Below we highlight some of the most impactful trends this year and our predictions on what’s coming next in 2025.
Trends of 2024:
- Personalization: Using data insights to create tailored customer journeys, and unique user experiences.
- Generative AI: The growing role of AI in predictive analytics, campaign optimization and consumer insights to support and develop personalized marketing strategies.
- Sustainability in Advertising: The increasing consumer demand for brand transparency and sustainable practices, influencing how companies approach their advertising.
Predictions for 2025:
- Innovations in AI: Advancements in AI integrations in search including visual and speech capabilities and the adoption of conversational search.
- Social Commerce: Shoppable ads on social media platforms will continue to grow in popularity, empowering customers with the convenience of purchasing directly from their social feeds.
- Immersive Technology: Virtual reality (VR) and augmented reality (AR) will transform the way consumers interact with brands offering more immersive and engaging experiences.
“We do not learn from experience… we learn from reflecting on experience.”
– John Dewey
#Poll: What is the most effective form of reflection for you?
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Reflection Prompts to Help Increase Productivity
Reflection is a valuable process not only for personal growth but also for employee productivity and team dynamics. As a business leader it’s important to encourage your employees to reflect on their achievements, identify areas for growth, and embrace lessons learned.
Here are 5 Reflection Prompts to ask Your Team:
- What initiative are you most proud of and why? What makes it stand out?
- What project or task challenged your creativity and pushed you to think outside the box? How did you grow from the experience?
- Did you reach your goals for the year? Were they attainable? How can you adjust for the year ahead?
- What is a habit that consistently helped you stay productive in your role this year?
- If you could describe your year in one word, what would it be? What word do you hope to embody for 2025?
What We’re Reading
- Why Google Shopping turned holiday gift-giving into a game show
- 2 Overlooked Shopping Events That Can Drive More Holiday Revenue
- Coca-Cola’s Holiday Ads Trade the ‘Real Thing’ for Generative A.I.
- How TikTok, Temu And Shein Will Win The Holidays
- Enhancing in-store experiences: the right tech partner matters
Please share what you’re reading by tweeting #FGFreads or DM us.
The Candela P-12 hydrofoil electric ferry is coming to Lake Tahoe with its launch in the US market. This revolutionary technology has been adopted by local ferry company – FlyTahoe. The zero-emission 30 passenger vessel will offer the 15 million yearly Lake Tahoe visitors a fast and convenient 30-minute ride across the lake. The ferry runs off renewable electricity, reducing emissions and making it an environmentally friendly solution to the overly congested Lake Tahoe roads.
This leaves us thinking – what will be next in the world of innovative technology as we enter 2025?
#ProInsight
“In a fast-paced industry, it can be easy to focus our attention solely on what’s next, but there is so much to be said about taking time to reflect.
Reflection sharpens perspective and fuels better decision making. It’s a wonderful way to appreciate growth and realigning with purpose.”
