Informative. Thoughtful. Fun.

February 13, 2024

FG276: For the love of connections

Volume 16, Edition 3

Connecting Marketing to Business Objectives

Aligning marketing efforts with business objectives is crucial for achieving success. It is imperative for marketers to understand key business objectives so that marketing strategies are tailored to reach corporate goals.
Whether the focus is on increasing market share, launching new products, or strengthening customer relationships, a well-connected marketing approach ensures that every campaign contributes directly to the overall success of the business. This alignment fosters a strategic mindset, enabling marketing teams to make data-driven decisions that have a tangible impact on the bottom line.
Here are some examples of business goals and how marketing initiatives can support them:
  • Revenue Generation: Aligning marketing efforts with revenue goals ensures that the activities undertaken have a measurable impact on the company’s bottom line.
  • Brand Awareness and Equity: Establishing and enhancing brand awareness, cultivated through marketing efforts, can contribute to increased market share, customer acquisition, and long-term sustainability.
  • Customer Engagement and Retention: By implementing strategies that focus on customer engagement, satisfaction, and retention, marketing can contribute directly to customer lifetime value and loyalty.

Loving LinkedIn

LinkedIn is a dedicated platform for individuals to connect, build, and expand their network, making it an excellent resource for potential connections. The platform allows important relationships that go further than conventional social media by enabling the exchange of concepts, knowledge, and trends, thereby promoting thought-leadership.
Furthermore, businesses can interact with potential customers, partners, and industry managers, establishing relationships that can lead to profitable collaborations and partnerships.
Did you know that Zenergy offers social media training with a module dedicated to LinkedIn for Professionals?

By 2025, almost 80% of B2B sales interactions between suppliers and buyers will occur through digital channels.
Source: Gartner

#Poll: Which business themes are you most excited about implementing or exploring this year?

Take the poll 


Share Your Insights!
Showcase your ideas and discuss what’s on your mind by being a guest columnist in our weekly newsletter! With a reach of more than 20,000 monthly readers and an average open rate of over 35%, you’ll get the attention of industry leaders directly.
Contact us

#ServiceFeature: Commercial Real Estate Marketing 
Clearly communicating the unique features and potential uses of commercial real estate (CRE) properties is essential. Marketers must tailor messages to appeal to specific industries or businesses that could benefit from the property’s characteristics to create compelling narratives that resonate with potential tenants or investors.
#ProTip: Combining visually appealing content, strategic digital marketing efforts, and a focus on unique selling points will help create a compelling CRE marketing strategy.
Watch this video for a sample of some of our work in CRE.
2024 Valentine’s Day Consumer Trends
Sparks are flying this Valentine’s Day as consumers get ready to show their loved ones how much they care. According to the 2024 survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, a projected $25.8 billion will be spent on Valentine’s Day this year in the US.
The NRF predicts that in the US:
  • 53% of Americans will celebrate Valentine’s Day.
  • Average consumer will spend $185.81, representing record spending with new highs in the romantic gift categories.
  • The top gift will be candy (57%).
Wishing all our FG readers a very happy Valentine’s Day!
ESG: It’s Everywhere. Spoiler Alert: It’s Here to Stay.
Employees, customers, and stakeholders alike understand the importance of complying with evolving environmental and social standards. In fact, they are key factors in decision making among investors. If your company is looking to expand, develop, and communicate its environmental, social, and corporate governance (ESG) strategy, our IR team is here to help.
In an era where options have become seemingly endless, there’s no reason to settle for an IR solution that doesn’t fit your company’s unique needs. Many firms offer an ‘all or nothing’ approach but at Zenergy, we pride ourselves on adapting and offering a personalized approach.

What We’re Reading

Please share what you’re reading by tweeting #FGFreads or DM us.

#FGStory: Conservation Triumph: Revitalizing Ecosystems and Species Worldwide
Island Conservation, a non-profit conservation organization, has successfully cleared 65 islands worldwide of a deadly invasive organisms, benefiting 1,218 populations of 504 species.
For example, eradication programs have restored the native habitat on Seymour Norte and Mosquera islands on the Galapagos archipelago, befitting seabirds like the Frigatebird.


“In any business, it is crucial to think of everything as being connected. We often try to segment and compartmentalize areas of our business, but in doing so, we inadvertently create silos and inefficiencies. Recognizing and fostering interconnectedness not only enhances collaboration but also drives innovation and sustainable growth for the entire organization.”
Linda Farha
President, Zenergy Communications
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