Pulse by Zenergy: Content. Creative. Connections
Introducing Pulse by Zenergy!
Formerly known as FG276, Pulse by Zenergy delivers the same expert insights you trust — with a fresh name and a broader strategic lens.
This month, in honor of Mental Health Awareness Month, we’re exploring the power of connection — and how meaningful relationships, both internal and external, drive stronger teams, healthier culture, and lasting brand impact.
The Power of Connection.
Building relationships that drive stronger teams, brands, and growth.
Connection isn’t just good for culture — it’s a strategic advantage. Research shows that workplace relationships are critical to performance, satisfaction, and long-term retention:
• Employees with a strong sense of belonging are 56% more productive and 50% less likely to leave their organization (BetterUp).
• Those with meaningful social connections at work are 2.3 times more likely to feel fulfilled in their roles (Harvard Business Review).
• Friendships among colleagues in the workplace are directly tied to higher job satisfaction, engagement, and retention (Nectar HR).
Connection fuels not just collaboration — but culture, creativity, and brand growth.
“Communication is merely an exchange of information, but connection is an exchange of our humanity.”
— Sean Stephenson
Cherishing Moments with Uniboard®.
#ClientSpotlight
Throwback to our project with Uniboard where we had the privilege of bringing their heartfelt ‘Moments’ campaign to life through the development of the campaign’s key visuals, video, trend book, landing page, and supporting assets, all reflecting Uniboard’s commitment to timeless design! Celebrating life’s most cherished memories with loved ones, this project beautifully showcases their stunning 2023-2024 collection.
🔗 Explore how Uniboard transforms cherished moments into beautiful interiors:
https://www.uniboard.com/en/moments
🎥 Watch the full video:
https://vimeo.com/1001637016
Share your insights with 20,000+ readers!
#BeOurGuest
Showcase your ideas and unique point of view by being a guest columnist in our newsletter! With a reach of more than 20,000 monthly readers and an average open rate of over 35%, our platform ensures you capture the attention of industry leaders directly.
C-Suite Roles are Disappearing.
What does this mean for investor relations?
Companies are streamlining leadership, merging roles, rebranding titles, and expanding leadership responsibilities. According to recent reports, CFOs are increasingly absorbing COO duties — overseeing operations, supply chains, and strategic initiatives — making them even more central to corporate strategy. Other leadership functions are being rebranded under titles like Chief Revenue Officer (CRO) and Chief Experience Officer (CXO).
For IR pros, this shift means:
• CFOs are becoming even more dominant voices in a company’s investor messaging and strategy.
• Investors will expect greater clarity on leadership roles and accountability.
• Tighter leadership teams = faster, more integrated communication.
• Leaner C-suites could raise governance concerns — strong messaging matters.
• IROs should stay closely aligned with CFOs and CEOs to ensure consistent, strategic communication.
IR teams need to stay agile, communicate leadership changes clearly, and continue building investor trust.
Stay tuned for more IR insights and contact Zenergy to enhance your IR strategy.
#Poll: What helps you most when it comes to caring for your mental health?
Escapism Marketing: 2025's Latest Marketing Movement
#ZenergyBlog
In a world where people increasingly crave connection, fantasy, and reprieve from the mundane tasks of everyday life, brands are crafting immersive experiences that captivate, inspire, and resonate emotionally.
From AI-driven storytelling to interactive pop-ups, discover how brands are blending technology with imagination — and how your brand can too.
Ready to transform your brand with escapism marketing?
Let’s connect and bring imagination to life!
Disconnection in a Hyper-Connected World.
Mental Health as a Brand Priority
Although technology allows for 24/7 connectivity, many feel more disconnected than ever. A recent Verywell Mind survey found that 63% of Gen Z report their mental health as ‘less than good’, alongside 52% of Millennials, 49% of Gen X, and 28% of Boomers. The top contributors include poor sleep, loneliness, financial stress, job pressure, and social media.
This mental health crisis isn’t just shaping personal lives — it’s influencing purchasing decisions and workplace expectations.
Over 50% of Gen Z say they have a more positive perception of brands that prioritize mental well-being. As a result, we’re seeing a shift: the ‘look good, feel good’ era of marketing is giving way to a new standard — where authenticity, empathy, and wellness are front and center. Whether it’s normalizing mental health conversations or fostering meaningful relationships, small actions can make a big impact.
Because in business — and in life — it’s the connections that matter most.
What We're Reading.
LinkedIn and Adobe announce partnership to help creators protect their work against AI
The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’
Your subscribers are tired and distracted, so give them less and they’ll love you more
“Fun fatigue – is formality returning in branding?”
Share what you’re reading with hashtag #PulseReads or email us.
A New Hue Beyond Imagination.
#FeelGoodStory
In a groundbreaking discovery, scientists have introduced ‘Olo’, a color previously unseen by the human eye. Described as an intensely saturated teal, Olo was revealed through a technique called ‘Oz’, which uses laser pulses to stimulate specific photoreceptors in the retina.
This method allowed five participants to perceive Olo, a hue that doesn’t exist in the natural world and cannot be replicated on screens or through traditional pigments.
The discovery not only expands our understanding of color perception but also holds potential for advancements in treating color blindness and enhancing digital displays.
While Olo remains invisible to most, its existence challenges our perception of the visual spectrum and opens new avenues in both science and art.
#ProInsight
“Real connection is the foundation of great business. It’s not just about networking or exchanging the odd email; it’s about listening, understanding, and showing up with intention. When people feel truly seen and heard, trust follows — and that’s where real connection begins.”
Linda Farha
President and Founder
Zenergy Communications
