ED WEISS
Ed Weiss is a multi-dimensional strategist with over 30 years of experience. His background in media planning for some of the world’s largest brands means he really understands having his feet to the fire and making sure every single media dollar is spent wisely.
Ed joined Zenergy more than 15 years ago, working across virtually all industry sectors including CPG, consumer services, retail, entertainment, B2B and more. He has planned and purchased all media including digital, broadcast, print and out-of-home and has also immersed himself in numerous non-media marketing programs like promotions, partnerships, events, sampling, and research.
Ed is actively engaged in new media models and is a veteran industry member whose counsel is sought by clients and industry associations alike. He is a former member of the Interactive Advertising Bureau’s Agency Council and served with The Canadian Out of Home Marketing & Measurement Bureau (COMMB) for over eight years, including three years as Research Committee chair. He also chairs a local media agency association that brings together senior media executives to build upon the power of the collective.
#FunFact: Ed loves to cycle and has embarked on several biking tours that have brought him to some of the most iconic roads in North America and Europe.
Senior Consultant, Media Strategist
ED WEISS
Ed Weiss is a multi-dimensional strategist with over 30 years of experience. His background in media planning for some of the world’s largest brands means he really understands having his feet to the fire and making sure every single media dollar is spent wisely.
Ed joined Zenergy more than 15 years ago, working across virtually all industry sectors including CPG, consumer services, retail, entertainment, B2B and more. He has planned and purchased all media including digital, broadcast, print and out-of-home and has also immersed himself in numerous non-media marketing programs like promotions, partnerships, events, sampling, and research.
Ed is actively engaged in new media models and is a veteran industry member whose counsel is sought by clients and industry associations alike. He is a former member of the Interactive Advertising Bureau’s Agency Council and served with The Canadian Out of Home Marketing & Measurement Bureau (COMMB) for over eight years, including three years as Research Committee chair. He also chairs a local media agency association that brings together senior media executives to build upon the power of the collective.
#FunFact: Ed loves to cycle and has embarked on several biking tours that have brought him to some of the most iconic roads in North America and Europe.