Why looking back is as crucial as looking ahead
Pulse by Zenergy
Ideas in Action
Your monthly dose of expert insights, trends, and strategies in marketing and communications.
This month’s theme: Reflection
2025 is coming to a close and December is the perfect time to pause between chapters, look back on how far you’ve come and think critically about the future.
Reflection gives context to progress. It reveals patterns in what worked, perspective on what didn’t, and purpose in what’s ahead. Whether you’re reviewing a campaign, a quarter, or an entire year, reflection helps you connect the dots between effort and impact.
So, before diving into 2026, take a step back. Ask yourself:
• What decisions this year made the biggest difference?
• Which moments shifted how we think or operate
• What deserves to be carried forward — and what can we leave behind?
The answers often hold more value than any New Year’s resolution.
Building in Checkpoints
How can we build reflection checkpoints into active projects, not just after they end?
Turn reflection into a recurring habit — a ‘strategy audit’ every quarter, a post-launch debrief after big campaigns…When reflection becomes part of your process, improvement becomes inevitable.
“We do not learn from experience… we learn from reflecting on experience.”
– John Dewey –
December's Focus: Healthcare, BioTech, and Life Sciences
#IndustryInsight
Each month we dive into a specific industry to offer tips, trends and insights. If this month’s topic isn’t relevant to you, feel free to scroll on by!
The life sciences industry continues to grow rapidly, rising from USD $88.2B in 2024 to $98.63B in 2025, fueled by major investments in biotechnology, AI, and personalized medicine.
As technology, data, and biology converge, companies are transforming how they discover, develop, and deliver healthcare solutions. Innovations such as AI-driven drug discovery, decentralized trials, and expanded automation are accelerating progress across R&D, manufacturing, and supply chain operations.
To stay competitive, life sciences organizations must adopt new technologies, improve operational efficiency, ensure global compliance, and build strong, cross-functional talent capabilities. Success will increasingly favor companies that can innovate quickly and scale effectively across key emerging trends.
2026 Insights:
• AI/Machine Learning are significantly reducing drug development timelines.
• Automation is speeding up manufacturing and supply chain processes.
• Companies are making substantial investments in global talent, R&D, and delivery centers.
• Cell and gene therapy growth is transforming manufacturing, patient care, and operational models.
Source: Insight Global, 2025
#Poll: What are you most proud of this year?
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#FeelGoodStory
It’s 42% of Colombia’s territory. It’s 7% of the total Amazon Rainforest. It’s the same size as Sweden, and it’s now free from future oil and mineral extraction.
“This declaration is an ethical and scientific commitment. It seeks to prevent forest degradation, river contamination and biodiversity loss that threatens the continent’s climate balance.”
“When I look back on the year, what stands out most isn’t the projects, it’s the people. I feel incredibly privileged to collaborate with clients who inspire us and push us to do our best work.”
Linda Farha
President and Founder
Zenergy Communications
