Month: January 2021

Three Tips to Avoid WFH Burnout

How to leave work at the door when you don’t leave your home.

As millions of employees around the world have shifted to remote work, many are finding afternoons blending into evenings, and weekdays into weekends, leaving a sense of little time off. So, how can we “leave our work at the door” if we are no longer going out the door?

• Maintain physical and social boundaries by putting on work clothes, and assumin that you’ve commuted from home to work while in your home office.
• Establish boundaries on time usage and find a work-life balance that suits you best.
• Focus on prioritizing your most important work.

#FunFact | Zoom has more than 300 million daily meeting participants. (Zoom, December 2020)

Improve your Virtual Presentation Skills

When conducting a webinar as a virtual keynote speaker, talking into a camera with no one else around can be uncomfortable. Here are some quick tips to improve your presentation skills:

• Make sure the room you are presenting from has proper lighting, good audio, stable internet connection, and don’t forget to check ambient the noise.
• Look directly into the camera when speaking.
• Tell your story and share compelling facts, ask provocative questions, and relate to your audience through personal anecdotes.
• Support your presentation with images and slides that offer a feast for the eyes – use technology to keep your audience engaged.
• Choose solid-colored clothes that flatter your skin tone. Take Coco Chanel’s advice and keep accessories to a tasteful minimum
• Remember, practice makes perfect.

#ClientNews

The results are in and Zenergy delivered! Zenergy worked with Saniflo, a manufacturer of above-floor plumbing and pumps, on media relations in Canada targeting #B2B and #B2C and here are the results for 2020:

Reach of 41,915,144
136,278,292 Impressions
#mediarelations #exceedingexpectations

#FGFStory | First Grader’s Sales Pitch

A Facebook video of first grader Allie Shroyer making a Girl Scout cookie sales pitch through a doorbell camera has gone viral and the little girl has now sold 600 boxes online.

YouTube Launches Next Phase of Direct Shopping Options

YouTube has announced that it is testing a new way for people to easily discover and purchase products featured in videos. Contributing creators in this pilot project can add product tags to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon. From there, viewers can then explore each product’s page to learn more and purchase. YouTube is currently piloting the program with a limited number of creators, with the new tags visible only in the US.

#FunFact | 30% of online buyers claim they would purchase directly from Pinterest, Facebook, Twitter, Instagram, or Snapchat. Source: Savemycent.com

Barbie Pivots to Become a Lockdown Favorite

With Mattel’s supply chain shut down, retail outlets forced to close and stay-at-home directions across the globe, the Barbie brand spotted an opportunity to carve out a deeper role in children’s day-to-day lives through digital means. Early in the COVID-19 crisis, Barbie invested in its already growing YouTube channels and online streams to ensure it was reaching the right audiences.

Barbie became a ‘vlogger’ on YouTube where she hosts everything from dance battles with Ken to makeup tutorials. She partnered with Netflix launching various animated adventure movies. Mattel created a playroom hub on their website and Barbie created lots of content around that to provide tips for parents as well as teachable moments and entertainment for little ones. Barbie’s gaming app, Dream House Adventures, based on its flagship dollhouse the app lets kids design and play in their own virtual space, surpassed 71 M downloads.

Four Major Trends in Digital Marketing

• Consumer behavior will change permanently post-pandemic.
• Businesses will be forced to embrace the digital transformation.
• Brands focusing on social, environmental and ethically responsibility will flourish.
• Influencer marketing will solidify its position as a key channel for consumer brands.

Need help with your digital strategy? Contact us at info@zenergycom.com.

Brick and Mortar is not Dying — It’s Evolving

2021 the year of agility!

Physical stores will continue to exist, but their purpose is shifting drastically. This change is being experienced both from a customer experience and an operational perspective. Here are some examples:

Dick’s Sporting Goods is launching its Public Lands store concept, with two locations opening this year. Public Lands will focus on outdoor adventure and living leveraging consumer trend towards outdoor activities such as camping, hiking, biking, kayaking, and fishing.

Lululemon has leverage its acquisition of Mirror to create shop-in-shops in 18 of its US stores to test and learn how to refine their in-store selling experience and evaluate the require physical transformation of its existing brick-and-mortar stores.

“Digital and omnichannel — particularly curbside pickup and other contactless services — grew to represent 50% or more of some retailers’ sales in 2020.”
— Farla Efros, President HRC Retail Advisory

#TrendAlert | Comfort First Footwear

Comfort has quickly become a top priority, especially when it comes to footwear. Complete your WFH wardrobe by switching those heels out for some slippers in 2021. Searches for the product category are up as for the following categories: slingback 410%, open toe 82%, boot 61%, and slippers 56%

Check out the Mr. Sunshine x Stubbs & Wootton slipper collaboration from Vince Guzzo aka Mr. Sunshine.

PROJEX® by pop-up go

While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.

Looking to pop-up? Let us help you find the perfect space! Contact us at info@popupgo.com.

Brands Looking for Spaces

• A home décor brand is searching for a 1,000 sq. ft. space from April to July in downtown Oakville, Ontario.
• A sustainable shoe manufacturer is looking for a 500-1,000 sq. ft. space in the Santa Monica, Abbot Kinney and Venice Beach (Main Street) areas for February and March.
• A successful pop-up restaurant brand is looking for a +/- 500 sq. ft. space for a single-day activation in Maryland, Bethesda, preferably on Bethesda Ave.
• A tween/teen fashion brand is looking for a 1,000 sq. ft. space in Maryland’s Bethesda area for a 5-day pop-up at the end of March.
• A beauty, cosmetic, personal care brand is searching for 10,000 sq. ft. in Calgary.
• A local coffee roaster is looking for 800-1,000 sq. ft. space in Calgary for winter 2020/21.

Let us know if you have a space that fits the bill, and we can bring your vacancy to life with this exciting pop-up activation! If you’re a match contact us at info@popupgo.com.

Pop-Ups in Action

Read about recent and upcoming pop-ups and pop-ins that we love.

• An Alice in Wonderland pop-up bar opened in downtown Cincinnati.
• Pop-up sculpture exhibit delights visitors in a Montana community park.
• Atlanta’s Buttermilk Kitchen launches a biscuit and biscuit sandwich pop-up called Milkdrop.
• The Grand Hyatt in Vail, Colorado is hosting a monthly pop-up shop in support of local businesses.
• Mario’s Marvellous Movie Emporium, a hidden houseboat café in Yellowknife, offers pop-ins to local businesses.
• Several online ventures, small businesses and start-ups in Norwalk, CA pulled together to open a pop-up shop in the city’s town square.

“Each new day is a blank page in the diary of your life. The secret of success is in turning that diary into the best story you possibly can.” ― Douglas Pagels

Every Day Counts with your MARCOM Strategy

There are about 248 business days each year to create and execute MARCOM activities. Here are three ideas to achieve the greatest impact and help you elevate your strategic leadership acumen:

• De-emphasize the annual calendar. Deconstructing each strategic objective into digestible parts makes goals more manageable and helps establish the necessary activities for successful fulfilment.
• Compare plans with activity capacity. Leaders must combine their drive to achieve goals with a clear understanding of their organization’s capacity and then allocate accordingly.
• Daily gut checks. Effective leaders allocate discretionary time to activities that have the greatest impact and contribute the most to their bottom line.

Creativity in 2021 | According to Adobe Stock

Here’s the full report highlighting content across design, visual, motion, and audio trends. FGF takeaways are as follows:

• Compassionate Collective is a visual trend that expresses the desire to hold onto the foundational values we share and connect with strength and empathy.
• The Mood-Boosting Color visual trend expresses a feeling of joy and power that is strong and defiant while still retaining a sense of playfulness.
• Comfort Zone is the visual trend of people using their home as a hub: one for both family life and for work, hobbies, learning, and play.
• Breath of Fresh Air visually represents our need for immersion in nature and the outdoors to help create balance in our lives.

#FunFact
Hasbro reported a 20% growth in classic board games sales in Q3 2020 as compared to 2019 for the same period.
Source: Hasbro

#ClientNews | National Media Relations Campaign for Creatium Equipment

Zenergy is excited to announce that it will be handling all of Creatium Equipment’s media relations this spring with a Canada-wide outreach campaign. Creatium offers products and services specializing in flood prevention and ongoing water management. The company’s products serve to fill a gap for flood prevention and since volunteers cannot be solicited to help with traditional sandbagging due to social distancing requirements, the need for this service is greater than ever. Our PR team is busy putting together a bilingual campaign to educate construction firms, governments, and trade.

#FGF Story | Valentine’s Day Drive-In

White Castle has revamped their annual Valentine’s Day event as a drive-in carhop service. The “Slider Lover’s Point” event marks the 30th anniversary of Valentine’s Day celebrations for the company. This revamped activation is another example of how brands have responded to the pandemic with operational changes that maintain a sense of continuity for consumers.

Consumers Spent $100B+ Globally on Mobile Apps Last Year

2020 was a year of unprecedented change in consumer spending with U.S. consumers dishing out almost $130 million with Google Play and the Apple App Store leading the way internationally.

In addition to mobile shopping, 2020 was also an important year for TikTok, a significant platform for retailers and marketers. In October, the social media platform teamed up with Shopify to introduce shoppable video ads. TikTok’s expanding reach spurred Instagram to roll out Shopping in Reels.

50 years of UNO | UNO Launches Brand Refresh with Digital Integration

Mattel introduced its 50th-anniversary edition of the Uno card game, marking the occasion with a new logo and the tagline “Fifty Years of Being Wild”. The toymaker also revealed plans for the first Uno Championship Series tournament to be hosted throughout the year across digital platforms, including the Uno mobile app, as well as streams with fans and partners.

Need help with your digital strategy? Contact us at info@zenergycom.com.

Gucci, The North Face & ‘Pokémon Go!’ Pop-Up Shops

Luxury brand Gucci and outerwear giant The North Face have teamed up to create a new collection that was launched at more than 100 PokéStops worldwide. On January 4, hats, t-shirts and backpacks from the new collection were revealed to mobile app players of “Pokémon Go!”.

The pop-ups aim to give visitors the full glamping experience. Through their partnership with “Pokémon Go”, The North Face and Gucci are allowing shoppers to wear avatar items based on the hats, backpacks and t-shirts from the brands’ capsule. Exclusive in-game items will join merchandise from the original collection at the Gucci Pins locations as well as select Gucci stores.

In addition to the glamping-inspired décor, visitors can listen to nature sounds in 8D audio through QR codes, and each pop-up store acts as an official Gucci PokéStop. “Pokémon Go” players can access a trio of digitally wearable pieces for their avatars.

The concept can be found in Los Angeles, Brooklyn, San Francisco, Chicago, and Toronto.

TraffikFLO | Physical Distancing Traffic Management Platform

TraffikFLO, a Toronto-based company, has created a physical distancing traffic management solution to help retailers manage pedestrian traffic in their stores. A simple red light-green light sign is connected to an app enabling retailers to ensure capacity levels and clearly communicate when it is safe to enter.

Digital Transformation in Retail

From touchless payment to scanning a QR code to see a menu, the retail environment has changed a lot over the past year. To succeed in this new economy, businesses must create a unified strategy, across every channel, to develop and optimize compelling digital transformation experiences.
It is imperative that retailers digitally transform their business to make data-driven decisions including better demand forecasting, targeted markdowns and promotions, and precise ordering and fulfillment.

Projections for retail in 2021 include:

• Consumer focus on digital
• Contactless strategy
• The collapse of POS into user mobile devices
• Automation
• Modernization of IT infrastructure

“The future of retail requires enhancing overall operational efficiencies and leveraging data-driven insights to deliver omnichannel consumer experiences.”
– Keith Hontz, CEO and President, Savantis

#TrendAlert | Flared Leggings

Yoga pants are back, and the loungewear staple has re-emerged with a controversial new alias—flared leggings!

• There are 20K average weekly internet searches for flared leggings.
• Over the last 3 months, internet searches were +307% as compared to last year and are growing at an accelerated rate.
• Flared leggings have a strong engagement rating – social posts were +1,400% over last year.

Check out more trends at Trendalytics’ 2021 predictions.

PROJEX® by pop-up go

While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.

Looking to pop-up? Let us help you find the perfect space! Contact us at info@popupgo.com. Brands Looking for Spaces

• A successful pop-up restaurant brand is looking for a +/- 500 sq. ft. space for a single-day activation in Maryland, Bethesda, preferably on Bethesda Ave.
• A sustainable shoe manufacturer is looking for 500-1,000 sq. ft. space in the Santa Monica, Abbot Kinney and Venice Beach areas for February and March.
• A tween/teen fashion brand is looking for a 1,000 sq. ft. space in the Maryland’s Bethesda area for a 5-day pop-up at the end of March.
• A beauty, cosmetic, personal care brand is searching for 10,000 sq. ft. in Calgary.
• A local coffee roaster is looking for 800-1,000 sq. ft. space in Calgary for winter 2020/21.

Let us know if you have a space that fits the bill, and we can bring your vacancy to life with this exciting pop-up activation! If you’re a match contact us at info@popupgo.com.

Pop-Ups in Action

Read about recent and upcoming pop-ups and pop-ins that we love.

• Chilte Tacos, the brainchild of former NFL player turned chef, Lawrence Smith and his marketing team, has branched out to hosting a series of pop-ups across Phoenix, AZ.
• Wisconsin’s Urban Ecology Center launched Pop-Up Excursions for last-minute outdoor adventures.
• The Clarendon Pop-Up Club launched with roped-off couches and rotating themes in Virginia.
• Rockford City Market will be hosting a Valentine Small Business Pop-Up Shop.
• Louis Vuitton Homme has launched a pop-up shop in Paris selling old (and new) stock.
• Fairweather Brewing has announced the launch of a new pop-up shop operating out of a wine bar’s takeaway window in Toronto.

“One kind word can warm three winter months. “
– Japanese Proverb

Key strategies for how B2B manufacturers can create virtual events that increase awareness and deliver results.

One of the primary challenges that B2B manufacturers are facing in the COVID-19 era is connecting and communicating with customers and prospects. In pre-COVID time, in-person tradeshows served to launch new products, solicit partnerships, connect with buyers, and create awareness with prospects. Now what? Today, given the postponement or cancelation of most tradeshows, virtual
events and digital outreach initiatives are the best options available.

Event professionals have been replacing budgets earmarked for physical events with virtual ones to adhere to social distancing requirements, but the purpose of these virtual events remain the same as physical ones – customer relations, education, and retention with the top goal to generate a pipeline of leads.

In 2020, the number of organizations planning a virtual event doubled. (Source: Wild Apricot)

Read on to discover key strategies and best practice recommendations on converting seminars, conferences, and tradeshows into compelling virtual events.

Driving Attendance

Take the time to solicit your audience to participate in your virtual event and set aside a minimum of six weeks to planning and promote it. The average cost per virtual attendee is $500-$1,000 (Markletic, May 2020) so you want quality attendees and to optimize your budget for best results, identify where your target audience is and reach out to them accordingly. Consider using eblasts, social media, direct outreach from sales representatives, programmatic advertising, and business partner implication to drive attendance. Furthermore, C-Level attendees are more inclined to attend based on relationships with your team, which reinforces the importance of sufficient lead time to drive attendance. Your priority is to drive qualified registrations and make sure that people show up to your events!

#ProTip: Send registrants event invitations that automatically go into their calendar.

Audience Engagement

Audience engagement is the number one challenge during virtual events. Your audience is probably spending most of their day behind a computer screen and ‘Zoom fatigue’ is a real thing. It is becoming increasingly challenging to motivate audiences so your presentation must be more engaging than simply flipping through a slide show. An important benefit of B2B in-person events is the ability to network while conveying information and sharing knowledge. These types of experiences need to be redefined for your virtual event. Some ways of doing this include:

• Engaging with your audience prior to the event to create content that is most relevant – ask opinions of what invitees want to get out of the event, hot topics they want covered, etc.
• Integrating live polling during an event to increase engagement.
• Sending virtual bags to participants before the event with items that will be used during the event. This has proven to reduce no-shows.
• Contesting (various types) to ensure that the audience attends, is engaged, and stays present throughout your event. No matter the tactic, the goals are to increase audience engagement, maximize learnings, promote networking, grow brand awareness, and increase audience satisfaction.

80% of people join virtual events for educational purposes. The next biggest reason is networking. (Markletic, 2020)

Perfection in Planning

Content

Prepare your content first! The promotional period for your virtual event should begin only when your content is ready. What type of content works best? Consider the following:

• Promotional emails (pre- and post-event)
• Landing pages
• Advertising (traditional, programmatic, etc.)
• Social media
• Video pre-recorded
• Gifting/contesting
• Event theme
• Discussion points and scripting
• Live event pacing and shot list
• Media relations plan
• Sales kits and outreach

When your content is complete, and you have management buy-in, then schedule your event and begin promoting.

49% of B2B marketers will host more than 20 virtual events in 2021. (Markletic, 2020)

Tech

The technology used to host your event can be determined by defining your goals, event pacing and associated technical requirements, as well as establishing the data that you want to collect from the event. For smaller live events, the use of standard videoconferencing software such as Zoom or MS Teams works perfectly well and pre-recorded ones, consider video distribution sites like YouTube or Vimeo. When it comes to larger virtual events, there is a plethora of options and selecting the platform for execution will be dependent on your event goals.

Metrics

Whether for a tradeshow booth, sponsorship, or a virtual event, companies must not lose sight of their ultimate goals: generating sales opportunities and ensuring that they derive the most value out of these initiatives. Establish your metrics for success early and get buy-in from management:

• Number of attendees (registrations versus targets)
• Audience demographics
• Opportunities created
• New business generated
• Marketing Qualified Leads (MQL) created (a lead generated from marketing efforts)
• Return on event investment

In the end, the main goal of B2B events is to generate revenue and virtual events enable companies to interact with attendees remotely at scale, create novel digital experiences to engage buyers, and accelerate the digitalization of physical experiences post-pandemic.

Post-Event Performance

As important as your pre-event preparation is, your post-event strategy and it is imperative to generate pipeline performance including marketing and sales follow up. This can be as simple as using email marketing to schedule one-on-one sessions with your sales team, sending out additional product information, or encouraging people to register for future or satellite events.

Once a virtual event is completed, ensure that you repurpose this content for additional marketing purposes:

• Edit the presentation into capsules and make powerful videos that can be shared on social media
• Use content developed for the event to post blogs
• Design infographics to share knowledge in different formats
• Write articles and share with the industry

Embracing virtual events today will bonify your physical events when they return, and B2B companies are already investing in this style of hybrid event planning. The Canadian Institute of Plumbing and Heating (CIPH) moved online with CIPHEX Virtual, a month-long event that included virtual exhibits featuring manufacturers, 22 training sessions (webinars), online networking, and discussion boards.

CIPH Chair of the Board, Gail Kaufman (Vice-President, Marketing & eBusiness, for Wolseley Canada) stated that “CIPHEX Virtual provided valuable insights that will enhance physical trade shows when we return to them.” International furniture fixture manufacturer, Hettich, recently announced the launch of its Canadian HettichXperienceDays, an all-inclusive program enabling for physical and virtual formats on a dynamic event platform. Hettich boasts that this hybrid format will give them the ability to “engage in intensive dialogue with customers and partners from all regional markets and to inspire them with our solutions – whether ‘offline’ on location, or online.”

Studies suggest that over 90% of CEOs believe the events channel is an effective way to create brand awareness, deepen relationships, and accelerate opportunities. (ZiffDavisB2B)

Case Study

Uniboard Canada Inc., a leading North American manufacturer of engineered wood products and decorative surfaces, recently hosted a live virtual event to launch their new color collection and press technology. The fully branded campaign included a dedicated microsite, eblasts, pre-recorded video segments, marketing materials, and more. The live event included a multi-camera TV broadcast quality production with live interactions between the virtual guests and speakers to ensure engagement and interactivity.

Conclusion

This year has been extremely difficult for companies that rely on in-person events. With many cancelled or postponed, the need to innovate to meet sales objectives and stay top-of-mind with customers is of utmost importance. Virtual events offer an avenue to do just that.

Quick tips overview:

• Start preparing early
• Create a virtual event marketing plan with defined metrics
• Develop content from the get-go
• Include all stakeholders
• Establish technical requirements for pre-, during, and post-event
• Define a follow-up plan
• Repurpose content to extend the event’s impact

Learn more

Zenergy Communications is a full service, multilingual marketing and communications agency achieving success through innovative and integrated initiatives. We are passionate about brand storytelling through content and design with a focus on achieving awareness and bottom-line goals.

Interested in learning more about Zenergy and how virtual events can work for your business? Contact us at info@zenergycom.com.

Written by SARAH R. HOODSPITH for © Zenergy Communications (North America) Inc.

#CreativeDesign

Cadbury Dairy Milk Refreshes its Design

Cadbury Dairy Milk is putting cocoa at the forefront of its first major design overhaul in 50 years, highlighting its longstanding commitment to sustainability. The new design emphasizes the “Cocoa Life” program, a verification process to ensure that cocoa used by third parties is sustainable. With consumers increasingly looking for authentic and quality offerings, the design refreshes are intended to convey warmth and reinforce the uniquely distinct Cadbury Dairy Milk branding and product story.

#ClientNews

Savantis’s New Product and Logo

Savantis, a leader in deployments of SAP® solutions and IT staffing, launched its Intelligent Entertainment Suite (IES) in Q42020. Zenergy’s creative team conceptualized, designed, and developed the new logo and supporting collateral for this world first product.

Virtual Events – Best Practices for B2B

One of the primary challenges that B2B manufacturers are facing in the COVID-19 era is connecting and communicating with customers and prospects. In pre-COVID time, in-person tradeshows served to launch new products, solicit partnerships, connect with buyers, and create awareness with prospects. Now what? Today, given the postponement or cancelation of most tradeshows, virtual events and digital outreach initiatives are the best options available.

Download our white paper to discover key strategies and best practice recommendations on converting seminars, conferences, and tradeshows into compelling virtual events.

#FGF Story | Everyone is Baking Bread, Even a Lizard!

Lenny, a one-year-old central bearded dragon, can be seen with tiny pots of soup, miniature biscuits, and dinky cheeses in his debut book “Chef Lenny: Cooking for Humans.” Check out Lenny’s Instagram.

Facebook Advertising Tips

Maximize your Facebook ad budget this year following these tips:

• Model promotions to resemble news feed posts
• Craft messaging that matches your target audiences’ usual text tone
• Use short videos (no longer than 20-30 seconds) with high value content
• Use authentic, casual imagery
• Experiment with promotional copy length using A/B testing (short and snappy vs. two sentences vs. a paragraph)

Need help with your digital strategy? Contact us at info@zenergycom.com.

Eight Reasons Why Your Website Has a High Bounce Rate

Here are common causes for high bounce rates:

• Slow loading
• Misleading descriptions
• Low-quality content
• Error 404
• Bad link from another site
• Not being mobile-friendly
• Forms that aren’t “short and sweet”
• No CTA

Retailers Continue to Invest in Bricks-and-Mortar for Cohesion with their Ecommerce Platform

Here are some of examples:

• New Concepts + Flagships: Several brands opened new flagships in 2020 – UGG and On, the Swiss running shoe brand, both opened new stores in NYC while Foot Locker is expanding its community-based “power store” concept with two new Canadian locations.
• US Expansion From Food to Banking: German grocers Aldi and Lidl are entering the US with aggressive expansion plans while Starbucks plans 850 new openings in 2021 and Bank of America is set to open 500 locations through 2022.
• Personalization + Omnichannel: Increased personalization of loyalty and rewards programs and enhanced omnichannel capabilities are just a few of the plans that retailers are focusing on for 2021. To support digital sales, stores are fulfilling ship-from-store and BOPIS.
• Pop-in Partnerships: Partnership agreements for in-store and online collabs are increasing. Recent announcements include “Ulta Beauty at Target” and “Sephora at Kohl’s” pop-ins both set to scale to hundreds of stores within the next three year.

#LastChance | Real Estate in the New World

Free webinar from leading industry experts, January 14, 2021 @ 12 PM ET / 9 AM PT

The Montreal chapter of the Canadian Italian Business Professional Associations (CIBPA) is hosting a free webinar entitled Real Estate in the New World. Don’t miss this great opportunity to hear from leading real estate professionals who will provide insights into the current state and future outlook of the industry, spanning from office to retail. Moderated by Angela Civitella, CEO & Founder, Intinde and Vice-President, CIVDEV, learn from the experience and expertise from leading real estate professionals, including:

• Joseph Broccolini, Executive Vice President, Broccolini
• Sam Scalia, President of Samcon
• Sal Guerrera, President of Sajo
• Luciano D’Iorio, Managing Director, Cushman & Wakefield

Interested in attending? Please contact us to register (mandatory) for free!

Three Tips to Win Over Millennials and Gen Zers at Checkout

With Millennials (24-40 year olds) and Gen Zers (18-23 year olds) shopping expectations and influence on the rise, it’s important to appeal to their interests. Here are three tips to win over these customer segments:

• Power up the personalization – Options that allow customers to manage their purchases in a way that works best for them ensures that their experience feels more authentic.
• Empower them – According to The Center for Generational Kinetics, 75% of Gen Zers are more likely to buy a product if they can customize it.
• Offer financial flexibility – Netfluential found that 42% of merchants said that buy now, pay later financing options help reduce shopping-cart abandonment.

PROJEX® by pop-up go

While pop-up go is dedicated to executing brick-and-mortar activations successfully, our team has developed a complete digital program called projeX® to assist brands in creating online experiences with the same goals in mind. Interested in being one of the first brands on projeX? Contact us at info@popupgo.com.

Looking to pop-up? Let us help you find the perfect space!

Contact us at info@popupgo.com.

Brands Looking for Spaces

A sustainable shoe manufacturer is looking for 500-1,000 sq. ft. space in the Santa Monica, Abbot Kinney and Venice Beach areas for February and March.

A tween/teen fashion brand is looking for a 1,000 sq. ft. space in the Maryland’s Bethesda area for a 5-day pop-up at the end of March.

A beauty, cosmetic, personal care brand is searching for 10,000 sq. ft. in Calgary.

A local coffee roaster is looking for 800-1,000 sq. ft. space in Calgary for winter 2020/21.

Let us know if you have a space that fits the bill, and we can bring your vacancy to life with this exciting pop-up activation! If you’re a match contact us at info@popupgo.com.

• Chicago gets a ‘Harry Potter’ pop-up bar with activities planned throughout the winter!
• Dairymen’s Association launches pop-up milkshake stands.
• Pop-up thrift shop in Towson benefits patient care at Johns Hopkins Hospital.
• Ottawa’s The Social Market Pop-Up Shop trains teens to be entrepreneurs and carries products that support local causes.
• Elyria Schools’ Pop-up Pink Cookie Shop in Ohio was such a hit that it was sold out within 30 minutes! They plan to do more pop-up shops in the future.

“Failure is the opportunity to begin again more intelligently.” – Henry Ford