Informative. Thoughtful. Fun.

January 7, 2022

FGF: 100 names for ice, MARTECH 2022, video + conversion rates, and more!

Volume 3, Edition 93


Social Selling Poised for Rapid Worldwide Growth

Accenture predicts social selling via Facebook, TikTok and other platforms will outpace traditional sales channels by three times to reach $1.2 trillion by 2025. It will primarily be driven by Generation Z and Millennials with influencers also playing a role. The most popular categories are expected to be clothing, consumer electronics, and home décor.

Top Five Social Media Influencers in Nine Industries

Part 3: Health + Fitness, Home + Parenting, Travel

Using a combination of influencer lists and social media platform research, the US Chamber of Commerce has identified the top five individual social media influencers across nine major industries. Here is a selection along with links to their top two channels as of December 2021.

Health + Fitness

Home + Parenting

  • Louise Pentland: Parenting and lifestyle blogger and vlogger. Instagram YouTube
  • Meg Resnikoff and Elle Walker (WhatsUpMoms): Parenting vloggers. YouTube Instagram
  • Jennifer Anderson (Kids Eat in Color): Public health registered dietician and entrepreneur. Instagram Facebook
  • Ildiko Ferenczi: Entrepreneur and family and parenting podcaster. Instagram Facebook
  • Amber Fillerup Clark: Lifestyle vlogger and entrepreneur. Instagram YouTube


#FunFacts: It’s all About Conversion Rates for Data-Driven Marketers

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing. Meanwhile, 17.9% have their eyes on return on investment, and 11.6% keep close watch on customer lifetime value.

Source: eMarketer

Video Marketing Plan

Questions to Ask

Return on investment on video campaigns is also going up. Improved measurement, greater ad formats and automation that makes it possible to personalize ads at scale are making video advertising more effective than ever. There are so many avenues and approaches available in digital video today.

Here are six questions marketers should ask as they work to form an effective strategy:

  • What is the message?
  • Who is the audience?
  • What is the goal?
  • Where will the content be shared?
  • Will it feature influencers or thought leaders?
  • How will it complement other marketing efforts?

#ProQuote: “[YouTube’s] video medium is ideal for building the messages that go beyond awareness to steer a consumer toward ultimate selection of a product and the brand it embodies,” Adit Abhyankar, CEO Ad-Lib.

Need help producing video content? Contact us!

What We’re Reading: Best of 2021 Round Up

Please share what you’re reading by tweeting #FGFreads or DM us.

#FGFStory: The Most Stunning Moments for Animals in 2021

While media outlets frequently report on species and the ‘Age of Extinction’ they never seem to include any good news – and there was a lot of it in 2021! As countries take on conservation as a matter of national pride, wildlife has been recovering. Here are some of our picks for top animal moments from the past year:


Including a video on your landing page can boost your conversion rate by up to 80%.

Source: Unbounce

The Top Five Activities Conducted via Smart Speaker

Smart speakers are most commonly used for general knowledge inquiries (31.4%). Followed by 26.7% asking for updates on the weather, traffic, travel, or sports. Third place goes to streaming music (24.5%).

Source: Insider Intelligence, eMarketer

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#FunFact: The Inupiaq of Alaska have 100 names for ice.

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