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January 9, 2024

Four trends to follow in ‘24

As we usher in the New Year, our team has been taking time to reflect on 2023 and using those insights to anticipate the various factors that will influence businesses and individuals in the year ahead. Based on our research and expertise, here are the top four trends you should watch for in 2024.


1: The AI Renaissance

Artificial Intelligence (AI) has become more than just a buzzword; it’s a transformative tool shaping the digital age. However, as we delve deeper into AI-driven solutions, the need for genuine human skills and emotions remains paramount. In 2024, we anticipate an exhilarating combination of AI technologies and human-centric strategies across various sectors. This synergy will not only increase efficiency but also ensure that technology continues to serve humanity rather than replace it.


2: Social Media: The Evolution of Engagement

As social media users become increasingly aware of digital burnout, 2024 will witness a shift in how consumers engage with various platforms. Instead of prolonged browsing and static content, consumers will gravitate towards more ephemeral and engaging formats. Specifically, Instagram stories will surpass traditional feed posts in popularity. For brands operating in the B2C realm, this signifies a pivotal moment: a transition towards more story-driven, transient content that fosters genuine connections and meaningful interactions with customers and prospects. In the B2B realm, businesses may begin to rely more heavily on LinkedIn to connect with prospects as new features emerge such as auto translations, real time insights into trending topics on company pages and live audio events.


3: Investor Relations: North American IPO Market Rejuvenation

The North American IPO landscape has experienced a significant lull, with 2023 marking one of its most challenging years in recent history. However, signs of resurgence are becoming evident as we transition into 2024. A lower interest rate environment coupled with a surge in equity financings and the tech sector’s robust performance, could set the stage for a potential IPO rebound. The intricate processes associated with IPOs, spanning regulatory approvals to financing, often require several months. Considering the conventional avoidance of IPOs during the summer, the latter part of 2024 appears to be a more plausible window for companies contemplating public listings.


4: Graphic Design: A Palette of Possibilities

2024 will be a year of bold experimentation in graphic design. We anticipate a departure from muted tones and subtle gradients, with designers embracing intense color schemes that grab attention and evoke visceral reactions. Innovative gradients will redefine the conventional boundaries of color transitions, ushering in a new era of visually striking and emotionally resonant design aesthetics.


2024 promises to be a year of innovation and transformation and we are committed to remaining one step ahead of trends affecting our industry and our clients.

Stay tuned for more insights, updates, and strategic perspectives from the Zenergy team.


Here’s to a prosperous and impactful 2024!

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